From Apathy to Advocacy: Using Interactive Content
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Use Resonant Content To Connect With Your Customers with Seth Lieberman, CEO at SnapApp Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
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From Apathy to Advocacy: Using Interactive Content
- 2. FROM APATHY TO ADVOCACY @sethwlieberman @Snap_App
- 3. Do you know how many of your customers don’t care? @sethwlieberman @Snap_App
- 4. @sethwlieberman @Snap_App “Most people do not listen with the intent to understand; they listen with the intent to reply.” - Stephen Covey
- 7. Uncover upsell opportunities through assessments & calculators paired with static content in an engaging hub @sethwlieberman @Snap_App
- 8. @sethwlieberman @Snap_App 1.Who are your customers 2.What motivates them 3.Make them part of the conversation INTERACTIVE CONTENT FOR ADVOCACY
Editor's Notes
- Clearing Content Transition
- Clearing You don’t need me to tell you marketing is changing. But I will anyway. I’ll guarantee you two things: in the coming year, marketers will own the whole customer conversation - from the very first touch all the way through customer advocacy. experiences matter. deliver amazing experiences that deliver value at every stage forever and ever if you don’t believe that, you’re not in the right talk Content Experiences matter Coming to this conference Buying a sweater Reading a book Much of the experience is now digital How do you deliver amazing experiences across the entire journey? This is mission critical for marketers to succeed You need a strategy to build conversations and better experiences, anywhere any time 2 minutes - we use awesome interactivity to drive demand gen. but how do you use interactivity to really do customer marketing? That’s what we’ll talk about today. Transition What happens when the organization has conversations across the whole spectrum? Stop washing your hands of customers. You want to double down on customer marketing. As long as you are focusing on demand generation, generating leads etc, However your company is organized, you need a strategy to have these conversations
- Clearing You don’t need me to tell you marketing is changing. But I will anyway. I’ll guarantee you two things: in the coming year, marketers will own the whole customer conversation - from the very first touch all the way through customer advocacy. experiences matter. deliver amazing experiences that deliver value at every stage forever and ever if you don’t believe that, you’re not in the right talk Content Experiences matter Coming to this conference Buying a sweater Reading a book Much of the experience is now digital How do you deliver amazing experiences across the entire journey? This is mission critical for marketers to succeed You need a strategy to build conversations and better experiences, anywhere any time 2 minutes - we use awesome interactivity to drive demand gen. but how do you use interactivity to really do customer marketing? That’s what we’ll talk about today. Transition What happens when the organization has conversations across the whole spectrum? Stop washing your hands of customers. You want to double down on customer marketing. As long as you are focusing on demand generation, generating leads etc, However your company is organized, you need a strategy to have these conversations
- Clearing how do you have dialogue with all your customers in a way that’s valuable for them and for you? Content What is the strategy for interactive across your whole organization? Asking why/how The easiest way to create a better experience is to have a conversation with the other person. One of the remarkable things about advances in marketing technology is we can now have these conversations at scale across the customer journey. Customer-centric marketers are using interactive content to build those experiences and have conversations when they can’t be there in person. Interactivity offers a platform for marketers to post questions their audience wants to answer, then offer a personalized outcome or result that guides the user to their next step in the engagement. This can be a powerful approach when working with customers, helping them discover the information they’re looking for while adding more contextual profile data for marketers to keep the conversation going. Transition Interactive content has
- Blackbaud created an entire campaign dedicated to showing customers how users just like them have benefited from their training program, Blackbaud University
- Clearing Content Transition
- Clearing SnapApp is the fastest way to create interactive content. It’s software to enable marketers to do it themselves. Content This is mission critical because we need to have dialogues and conversations at scale at all stages of the customer journey We have hundreds of customers that use our platform to build dialogues and conversations through their content and feed that data into their systems of records – so they can literally ask questions and find out what the problems are rather than just guessing through analytics It’s about listening Transition One of the things we believe is marketers are going to own more and more of the customer funnel - the 1234 punch