SEO for 2020 Vision: What to Focus on for SEO Success in the New Year
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SEO for 2020. Learn what to focus on for SEO success in the New Year. Key Takeaways: *Search engines are being used more than ever, although people are getting answers or getting what they need there and then *Google will continue to capture more of search and other industries *But SEO still works *If you can cover the three pillars (tech, content and links) then you can expect good results over time
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SEO for 2020 Vision: What to Focus on for SEO Success in the New Year
- 1. SEO for 2020 Vision What to Focus on for SEO Success in the New Year LEIGH-SAN MO 2 OCTOBER 2019 1
- 2. WWW.INMARKETINGWETRUST.COM.AU | LEIGH LEIGH-SAN MO SEO DIRECTOR Hi, my name is Leigh • 7+ years in the industry • Worked across everything from brands to not-for-profits to small businesses • Passionate about helping people gain more from their digital marketing efforts • Tired of hearing the phrase:SEO is dead
- 3. WWW.INMARKETINGWETRUST.COM.AU | 3 THE BIG TAKEAWAY FROM TODAY’S TALK
- 4. WWW.INMARKETINGWETRUST.COM.AU | What a study of 3.25 Billion site visits says Source: https://growthbadger.com/traffic-study/ (SimilarWeb Data September 2019) Search is still the most common way to get traffic to your site
- 5. WWW.INMARKETINGWETRUST.COM.AU | Search drives over 8X more traffic than all social platforms combined Source: https://growthbadger.com/traffic-study/ (SimilarWeb Data September 2019)
- 6. WWW.INMARKETINGWETRUST.COM.AU | Google dominates with 95% of market share Source: https://gs.statcounter.com/search-engine-market-share/all/australia
- 7. WWW.INMARKETINGWETRUST.COM.AU | What a typical SERP looks like today 4.5% of clicks SEM (Google Adwords) 46.5% of clicks SEO (Organic) Source: https://sparktoro.com/blog/how-much-of-googles- search-traffic-is-left-for-anyone-but-themselves/ 49% don’t click
- 8. WWW.INMARKETINGWETRUST.COM.AU | A higher % of no clicks on mobile Source: https://sparktoro.com/blog/how-much-of-googles- search-traffic-is-left-for-anyone-but-themselves/ 4% of clicks SEM (Google Adwords) 35% of clicks SEO (Organic) 61% don’t click
- 9. WWW.INMARKETINGWETRUST.COM.AU | But SEO can still drive results if you can adapt to change Finance Industry Recruiters (Small Business ) +328% Increase YoY Insurance Start-up +92% Increase YoY
- 11. WWW.INMARKETINGWETRUST.COM.AU | …to a Destination
- 12. WWW.INMARKETINGWETRUST.COM.AU | 12 Let me take you on a journey
- 13. WWW.INMARKETINGWETRUST.COM.AU | In the old days
- 17. WWW.INMARKETINGWETRUST.COM.AU | It’s even more prevalent on mobile devices
- 18. WWW.INMARKETINGWETRUST.COM.AU | The travel industry: hotels and flights
- 20. WWW.INMARKETINGWETRUST.COM.AU | Voice search is a phenomenon • 8 billion voice assistants will be in use in 2023 • Growth rate between 2019 and 2023 will be 25.4% Source: https://www.juniperresearch.com/press/press-releases/digital-voice-assistants-in-use-to-triple
- 22. WWW.INMARKETINGWETRUST.COM.AU | Where do voice searches come from?
- 23. WWW.INMARKETINGWETRUST.COM.AU | 23 So what does this mean for SEO moving forward?
- 24. WWW.INMARKETINGWETRUST.COM.AU | Technical SEO is more important than ever
- 25. WWW.INMARKETINGWETRUST.COM.AU | Be mobile friendly Source: https://developers.google.com/speed/pagespeed/insights
- 27. WWW.INMARKETINGWETRUST.COM.AU | Use Schema mark-up Source: https://developers.google.com/search/docs/guides/intro-structured-data
- 28. WWW.INMARKETINGWETRUST.COM.AU | Meta data is still great Source: https://developers.google.com/search/docs/guides/intro-structured-data Use numbers, characters, $$ to stand out where possible
- 29. WWW.INMARKETINGWETRUST.COM.AU | Content needs to be valuable, relevant and unique
- 31. WWW.INMARKETINGWETRUST.COM.AU | YM:YL = Highest standards of content • Financial advice • Legal advice • Health advice • Anything that will greatly impact a person’s wellbeing
- 33. WWW.INMARKETINGWETRUST.COM.AU | The inverted pyramid style of writing Most important facts summarised Quotes and supporting details General background
- 35. WWW.INMARKETINGWETRUST.COM.AU | Links still matter
- 36. WWW.INMARKETINGWETRUST.COM.AU | Link-building example: Brand mentions Use a tool to scrape Google to find potential mentions
- 37. WWW.INMARKETINGWETRUST.COM.AU | Link-building example: Offer discount If students are a target market, you could offer an exclusive discount.
- 39. WWW.INMARKETINGWETRUST.COM.AU | TAKEAWAY 39 • Search engines are being used more than ever, although people are getting answers or getting what they need there and then • Google will continue to capture more of search and other industries • But SEO still works • If you can cover the three pillars (tech, content and links) then you can expect good results over time