Slides for Digital Marketing Fundamentals project

2. Task 1 – UVP
Unique Value Proposition
For ... Anyone who likes to maintain their diet, would like healthier food alternatives or are just starting out on being fit & healthy,
specifically in the 20-50 year old range
Who ... are looking for a more affordable healthy eating option
OmniPlate Café & Juice Parlor is ...
An alternative to healthy eating & cafe/juice shop concept
That ... is affordable & halal, but does not compromise on quality & taste. Each menu item is also a self love quote (eg. I Have Value, I
Believe In Myself)
Positioning the Value
Unlike ... Most health cafés or dining places that are a bit pricey or if they are not pricey, are not as flavoursome
Our Product ... serves cheaper healthy yet delicious food
Because of our ... affordable menu items that reflect the average working class citizen & we strive to have high-quality delicious food at lower
prices

3. Task 1 – Buyer Persona 1
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4. Task 1 – Buyer Persona 2
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5. Task 1 – Competitor Analysis

6. Task 2 – Landing Page

7. Task 3 – Facebook Page

8. Task 3 – Facebook Scheduled Post 1

9. Task 3 – Facebook Scheduled Post 2

10. Task 4 – Facebook Boosted Post

11. Task 5 – Monitor Facebook Boosted Post Campaign

12. Task 5 – Facebook Ad Campaign Monitoring
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13. Task 6 – Google Search Ad Campaign Planning

14. Task 7 – E-mail Marketing Campaign

15. Task 7 – E-mail Marketing Campaign

16. Task 7 – E-mail Marketing Campaign