𝗣𝗥𝗔𝗡 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗶𝗮𝗰 𝟯.𝟬 𝗜𝗻 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗚𝗣 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝗕𝘆 𝗪𝗲𝗯𝗺𝗮𝗻𝘇𝗮 : 𝗔𝗻 𝗜𝗻𝘁𝗲𝗿 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝟯𝟲𝟬° 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝘀𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 where any university undergraduates from any background from all over the country get to showcase their creative marketing skills on real-life marketing problems.

1. WATER IS LIFE, WATER IS
THE SOURCE OF
EVERYTHING
“Water is life, water is the source
of everything”
- By Team Nairobi

2. Undeniable importance of water
Water is an essential and irreplaceable resource that underpins life on Earth. Its
significance is undeniable because of:-
1. Agriculture
2. Food sourcing
3. Tree plantation

3. On going Problems and crisis:-
In today’s era, people are seamlessly starting to face water crisis as
there’s scarcity of purified drinking water in many regions and places
around the world, the notable problems are:-
1. No knowledge of water footprint.
2. Resource crisis.
3. No water safety management.

4. Water footprint of Food by statistical analysis

5. PRAN’s commitment
1. Energy Conservation and preservation
2. ETP
3. The 3R’s ( Reduce, Reuse &Recycle)
4. Tree plantation

6. The Big Idea
Innovation for Impact: Water-Tech Challenge":
Launch a competition
to develop innovative technologies or solutions addressing
water safety, water footprint of food reduction,
conservation, or purification.
Align with the
commitment here is
our solution

7. Pranwill give
investing to top 3
innovative solution
according to
water safety, water
footprint and thus
Pran ensure its
commitment
towards social
responsibility

8. Action plan for the campaign

9. Stakeholder
1.Internal Stakeholders:
1. Marketing Team
2. CSR Team
3. Executive
Leadership
4. Legal &
Compliance
2.External Stakeholders:
1. Potential
Participants
2. NGOs and Water
Organizations
3. Water Technology
Experts
4. Sponsors and
Partners

10. Promotio
n
• Minimum
20 days
• Must
cover all
districts
of
Banglad
esh
Start of the
Campaign
•Idea
Collection
Evaluation
of the
ideas
•Selecting
3 teams
from
each
division
20
Oct-
23 Nov
25 Nov-
3 Dec
4 Dec –
7 Dec
10 Dec-
26 Dec
1 -Jan
2024
Meeting with the selected
teams
•Dhaka : 10 Dec-12 Dec
•Chattogram: 12 Dec-14
Dec
•Mymensingh: 14 Dec – 16
Dec
•Sylhet : 16 Dec – 18 Dec
•Rajshahi : 18 Dec – 20 Dec
•Rangpur : 20 Dec – 22 Dec
•Barishal : 22 Dec – 24 Dec
•Khulna : 24 Dec – 26 Dec
Final Round
•Presentation
of the
divisional
selected 24
teams
•Funding will
be given to
the top three
teams
Timeline

11. Media Plan:
•Channels:
• Website and Microsite
• Social Media (Facebook, Instagram, Twitter,
LinkedIn)
• Email Marketing
• Industry Forums and Communities
• Collaboration with Water and Tech Blogs
•Content:
• Launch Announcement
• Participant Success Stories
• Expert Interviews
• Event Updates
• Winner Announcements
Media Plan

12. Target Group
1. Age between 16 to 35
2. 2.working people
3. Students
4. Politicians
5. Rural people
6. People who have issues
with safe drinking water
7. Industry experts to install
new water management
policy

13. •Content Strategy:
• Create engaging blog posts, videos, and infographics about
water-related issues, innovative technologies, and the
significance of the challenge.
•Partnerships and Collaborations:
• Collaborate with water-related NGOs, tech communities,
and influencers to extend the reach of the campaign.
Content Strategy and
Partnerships

14. Evaluation
plan
Weekly
surveying
to keep
track
Social
media
reach
Count
Audit after
the whole
campaign
Evaluation Plan

15. Finance
Total cost 1 crore plus
ROI 37.5% from previous
campaign assumption return
46 lakh
For this year

16. Next 5 year campaign plan

17. Next 5 year campaign plan

18. This year
campaign’s
total cost

19. Impacts
•Increased Brand Awareness:
• Anticipate a 30% increase in brand visibility due to the
campaign's reach and engagement efforts.
•Positive PR:
• Expect positive media coverage, people, young will encourage
about water safety, water management, footprint and
mentions in industry publications, potentially reaching 50,000
viewers per episode of this show broadcast.
•Potential Business Growth:
• Forecast a 20% increase in leads and conversions from the
campaign, resulting in potential new business opportunities.

20. Thanks for your time
Team Nairobi wants to bring Change and believe in this year’s
theme.