How consumers use technology and its impact on their lives

1. Unit 1
Evolution of Digital Marketing
Assignment 2

2. Evolution of Digital Marketing
Assignment 2. Task 1
Introduction
Over the years, technology has changed our world and daily lives. Today
technology plays an important role in our society. It affecs the way we
learn, think and communicate with each other. [Allen, 2019]
Figure 1. (Wilder 2019) [Accessed 1 November 2020]

3. Evolution of Digital Marketing
Assignment 2. Task 1
Access to the internet
Internet appeared already in the 1960s to share information by government
researches. However only in 1983 it is considered official birthday of internet as
previously the various computer networks did not have official standard way how
to speak to each other. (Online Library Learning Centre n.d) [Accessed 1 November
2020]
Internet is a very powerful platform that has changed the way we communicate
and do business. It has become a Universal source of information for millions of
people. (Internet World Stats 2020) [Accessed 1 November 2020]

4. Evolution of Digital Marketing
Assignment 2. Task 1
Access to the internet
However internet , we must say, is changing all the time. Recently there are two
innovations that has improved interment usage: the social web and mobile
technology.
Social web such as Facebook, WhatsApp, Twitter etc. has grown into a worldwide
network used by millions of active users.
Mobile technology is rapidly evolving over the years too: it has improved from a
simple device used only for messaging and phone calls into multitasking device –
internet browsing, GPS navigation, instant messaging etc. (Macwan 2017)
[Accessed 1 November 2020]

5. Evolution of Digital Marketing
Assignment 2. Task 1
Figure 2. The diagram above represents how the internet grew from 2005
to 2019. (itu n.d) [Accessed 1 November 2020]
Access to the internet

6. Evolution of Digital Marketing
Assignment 2. Task 1
Access to the internet
Figure 3. In this picture we can see that 4,54 billion of people uses
internet out of 7,75 billion word’s population. (Kemp 2020) [Accessed 1
November 2020]

7. Evolution of Digital Marketing
Assignment 2. Task 1
Access to the internet
Figure 4. The chart shows the exceptional growth of internet
speed from 1985. A combination of market forces and
technological development will continue to drive internet speed
increase in the future. (Patterson 2014) [Accessed 1 November
2020]

8. Evolution of Digital Marketing
Assignment 2. Task 1
Digital devices
Today, there are a variety of different digital devices such as mobile phones,
laptops, tablets etc. that give us access to the internet.
Figure 5. A picture of digital devices. (shutterstock
n.d) [Accessed 1 November 2020]

9. Evolution of Digital Marketing
Assignment 2. Task 1
Digital devices
Figure 6. In this picture we can see that most people still use
variety of different devices to go online. However mobile devices
are the most popular and it increased by 8,6% between 2018 and
2019. (Kemp 2020) [Accessed 5 November 2020]

10. Evolution of Digital Marketing
Assignment 2. Task 1
Digital devices
Figure 7. The diagram shows the increase of owning
a digital device between 2008 and 2018 in UK. For
example, owning a smartphone grew by 78% in 10
years time. (Aol 2018) [Accessed 5 November 2020]

11. Evolution of Digital Marketing
Assignment 2. Task 1
Search of information
Figure 8. In this picture we can see the percentage
of the most popular search engines between 2014-
2019 worldwide. Google is the most used search
engine with 91% of the total. (Fahim 2020)
[Accessed 5 November ]

12. Evolution of Digital Marketing
Assignment 2. Task 1
Search of information
Nowadays, Google is the absolute leader of search engine worldwidewith more
than 90%. However, over the time more and more different search engines
appeared. And for example, China and Russia have their own favorites.
Figure 9. Baidu was the most popular search engine in China
between 2018-2019. (Serpstat 2019) [Accessed 5 November
2020]

13. Evolution of Digital Marketing
Assignment 2. Task 1
Search of information
Figure 10. Yandex Ru was the most popular search engine in Russia
between 2018 – 2019. (Serpstat 2019) [Accessed 7 November 2020]

14. Evolution of Digital Marketing
Assignment 2. Task 1
Search of information
Figure 11. Today more and more people search and
discover new brands and products through different
sources. The diagram shows that search engines are in
the first place with 35%, however ads on internet is the
second place with 34% followed by word of mouth
recommendations with 29% etc. (Kemp 2020) [Accessed 7
November 2020]

15. Evolution of Digital Marketing
Assignment 2. Task 1
What customers buy online
Today ecommerce is getting more and more popular as a result naturally number of
online shoppers rises with it. Online consumers see many shopping events online
such as Black Friday, Amazon Prime Day , Cyber Monday that make huge tempting
discounts. (Oberlo n.d)
Figure 12. By 2021 it is expected to have 2,14 billion
online shoppers. (Oberlo n.d) [Accessed 7 November
2020]

16. Evolution of Digital Marketing
Assignment 2. Task 1
What customers buy online
Figure 13. Picture shows the most popular
items bought online during lockdown in UK in
2020. (Nolsoe 2020) [Accessed 7 November
2020]

17. Evolution of Digital Marketing
Assignment 2. Task 1
Online video consumption
Figure 14. With the expansion of digital devices, more and
more people spend time watching videos online. The diagram
shows the growth of time spend online between 2016-2017.
(Netimperative 2017) [Accessed 7 November 2020]

18. Evolution of Digital Marketing
Assignment 2. Task 1
Online video consumption
Figure 15. An average of 6 hours and 48 minutes are spend per week
watching online videos globally. Average viewing time has grown 59% since
2016. (Limelight 2019) [Accessed 7 November 2020]

19. Evolution of Digital Marketing
Assignment 2. Task 1
Consumer trends
Technology is part of almost every aspect of daily life now. With technology getting
more and more advanced, consumer’s use of technology definitely grew for the last
five years.
- Internet is accessible on almost every digital device
- Mobile phone use increased by 8,6% from 2018-2019.
- Ecommerce getting more and more popular

20. Evolution of Digital Marketing
Assignment 2. Task 1
Summary
Firstly, appearance of internet. Internet is a very powerful platform that has
changed the way we communicate and do business. By January 2020 we had 4,54
billion internet users out of 7,75 billion of human population.(Kemp, 2020)
Statistics shows that internet speed is exceptionally growing every year since
1985.(Patterson, 2014)
Rapid growths of more advanced digital devices such as smart phones, laptops,
tablets, smart watches allow consumer to search for a huge variety of information.
Moreover through digital devices people are able to communicate with each other
more easier. For example WhatsApp, Messenger, Skype and different platforms are
used everyday. Platforms such as Facebook or LinkedIn helps to find jobs or
promote your own business.
There is a massive increase of owning a digital device between 2008-2018. For
example older models of smart phones are getting cheaper and more accessible.
Statistics shows that owning a smart phone grew by 78% between 2008-2018. (Aol
2018)

21. Evolution of Digital Marketing
Assignment 2. Task 1
Nowadays consumers are able to search for information on a different search
engines. Statistics shows that Google is the most used search engine worldwide.
(Fahim 2020)
Today ecommerce is getting more and more popular. Having so many people
owning a digital device there is a no surprise that online shopping became very
popular and convenient. Today we can do any type of shopping without having to
leave the house. With so many online shopping choices consumer can demand
competitive pricing , top quality service and fast delivery. (Oberlo n.d)
The entire entertainment industry has been radically transformed. Consumers are
able to get entertainment through social media or computer games. Broadcasting
and television have become digitalized and accessible to everyone. (Goodman,
2020)
All things considered, today digital technology has transformed our lives by adding
innumerable benefits to it. It has positively impact the way we used to work, shop,
travel, communicate and entertain ourselves.

22. Reference list
Images
Figure 1 – Wilder, Leslie (2019) 7 Ways Technology Has Changed Our Lives. Available at:
https://thriveglobal.com/stories/7-ways-technology-has-changed-our-lives/ [Accessed 10 November 2020]
Figure 2 – Itu (2019) Individuals Using Internet 2005-2019*. Available at: https://www.itu.int/en/ITU-
D/Statistics/Pages/stat/default.aspx [Accessed 10 November 2020]
Figure 3 – Kemp, Simon (2020) Digital 2020: 3.8 Billion People Use Social Media. Available at:
https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media [Accessed 10 November
2020]
Figure 4 – Patterson, Graham (2014) The Case For Governmental Regulation Of Net Traffic (Part 1). Available at:
https://politheor.net/the-case-for-governmental-regulation-of-net-traffic-part-i/ [Accessed 10 November 2020]
Figure 5 – Shutterstock (n.d) Digital Devices With WIFI internet Connection Symbol. Available at:
https://www.shutterstock.com/image-vector/digital-devices-wifi-internet-connection-symbol-656381773 [Accessed
10 November 2020]
Figure 6 - Kemp, Simon (2020) Digital 2020: 3.8 Billion People Use Social Media. Available at:
https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media [Accessed 10 November
2020]
Figure 7 – Aol (2018) Most People In UK Depend On Digital Devices – Report. Available at:
https://www.aol.co.uk/news/2018/08/01/most-people-in-uk-dependent-on-digital-devices-
report/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAA8JMDRp0a
9xCr76oAZJG07kvYrJXwXMO3V2qQ70N9KSEEDLaRVHO8ky7vl2nAqQSzAF1zD1qi9GYGqlaD14efIfCbC1k4d6ZuUtYlvINo
DARwfibKMNq1yi-eVCZZfU13nDsMcHJ-STxF_ap3SOr8BOXW2sNrDTzOhi947TCm1x [Accessed 10 November 2020]
Figure 8 – Fahim, Faizan (2020) Best Google Alternative Search Engines To Use in 2020. Available at:
https://serverguy.com/marketing/google-alternative-search-engines/ [Accessed 10 November 2020]

23. Reference list
Images
Figure 9 – Serpstat (2019) Which Search Engines Are The Most Popular On The Internet: a Comparison Of
Regions. Available at: https://serpstat.com/blog/which-search-engines-are-the-most-popular-on-the-internet-
a-comparison-of-regions/ [Accessed 10 November 2020]
Figure 10 - Serpstat (2019) Which Search Engines Are The Most Popular On The Internet: a Comparison Of
Regions. Available at: https://serpstat.com/blog/which-search-engines-are-the-most-popular-on-the-internet-
a-comparison-of-regions/ [Accessed 10 November 2020]
Figure 11 – Kemp,Simon (2020) Digital 2020: 3.8 Billion People Use Social Media. Available at:
https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media [Accessed 10
November 2020]
Figure 12 - Oberlo (n.d) Digital Buyers Worldwide 2014-2021 (in billions). Available at:
https://www.oberlo.com/statistics/how-many-people-shop-online [Accessed 20 November 2020]
Figure 13 – Nolsoe, Eir (2020) Three In Ten Brits Buying Clothes Or Beauty Products During COVID-19 Lockdown.
Aailable at: https://yougov.co.uk/topics/consumer/articles-reports/2020/04/28/three-ten-brits-buying-clothes-
or-beauty-products- [Accessed 10 November 2020]
Figure 14 – Netimperative (2017) State Of Online Video: 35% Rise In Global Online Video Viewing. Available at:
http://www.netimperative.com/2017/09/13/state-online-video-34-rise-global-online-video-viewing/ [Accessed
10 November 2020]
Figure 15 – Limelight (2019) Market Research: The State Of Online Video 2019. Online Video Consumption Is
Growing. Available at: https://www.limelight.com/resources/white-paper/state-of-online-video-2019/
[Accessed 10 November 2020]

24. Reference list
Allen, Mickeel (2019) Technological Influence On Society. Available at:
https://www.bctv.org/2019/11/07/technological-influence-on-society/ [Accessed 10 November 2020]
Aol (2018) Most People In UK Depend On Digital Devices – Report. Available at:
https://www.aol.co.uk/news/2018/08/01/most-people-in-uk-dependent-on-digital-devices-
report/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAA8JM
DRp0a9xCr76oAZJG07kvYrJXwXMO3V2qQ70N9KSEEDLaRVHO8ky7vl2nAqQSzAF1zD1qi9GYGqlaD14efIfCbC1k4
d6ZuUtYlvINoDARwfibKMNq1yi-eVCZZfU13nDsMcHJ-STxF_ap3SOr8BOXW2sNrDTzOhi947TCm1x [Accessed 10
November 2020]
Fahim, Faizan (2020) Best Google Alternative Search Engines To Use in 2020. Available at:
https://serverguy.com/marketing/google-alternative-search-engines/ [Accessed 10 November 2020]
Goodman, Paul (2020) 16 Advantages Of Digital Technology. Available at:
https://turbofuture.com/computers/Advantages-of-Digital-Technology [Accessed 10 November 2020]
Internet World Stats (2020) Internet Growth Statistics. Today’s Road to e-Commerce And Global Trade Internet
Technology Reports. Available at: https://www.internetworldstats.com/emarketing.htm [Accessed 10
November 2020]
Kemp,Simon (2020) Digital 2020: 3.8 Billion People Use Social Media. Available at:
https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media [Accessed 10
November 2020]

25. Reference list
Macwan, Urvish ( 2017) Mobile Technology, Its Importance, Present And Future Trends. [Blog] Available at:
https://www.finextra.com/blogposting/14000/mobile-technology-its-importance-present-and-future-trends
[Accessed 10 November 2020]
Online Library Learning Centre (n.d) A Brief History Of The Internet. Available at:
https://www.usg.edu/galileo/skills/unit07/internet07_02.phtml [Accessed 10 November 2020]
Patterson, Graham (2014) The Case Of Governmental Regulation Of Net Traffic (Part 1). Available at:
https://politheor.net/the-case-for-governmental-regulation-of-net-traffic-part-i/ [Accessed 10 November
2020]
Serpstat (2019) Which Search Engines Are The Most Popular On The Internet: a Comparison Of Regions.
Available at: https://serpstat.com/blog/which-search-engines-are-the-most-popular-on-the-internet-a-
comparison-of-regions/ [Accessed 10 November 2020]