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POST GRADUATION 
OPPORTUNITIES 
A comparative study between Pittsburgh and 
Los Angeles
12000000 
10000000 
8000000 
6000000 
4000000 
2000000 
0 
Population 
Pittsburgh Los Angeles 
Population 
POPULATION
70% 
68% 
66% 
64% 
62% 
60% 
58% 
56% 
54% 
Percentage 
Pittsburgh Los Angeles 
Percentage 
PERCENTAGE OF 18-24 YEAR OLDS 
ENROLLED IN COLLEGE
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Pittsburgh Los Angeles 
White (non-Hispanic) 
Black 
Hispanic 
Asian 
Other 
RACE DISTRIBUTION
$28,500 
$28,000 
$27,500 
$27,000 
$26,500 
$26,000 
$25,500 
Per capita income 
Pittsburgh Los Angeles 
Per capita income 
MEDIAN INCOME
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Pittsburgh Los Angeles 
High School Graduate or 
Higher 
Bachelor's Degree or 
Higher 
EDUCATIONAL ATTAINMENT
9.00% 
8.00% 
7.00% 
6.00% 
5.00% 
4.00% 
3.00% 
2.00% 
1.00% 
0.00% 
Unemployment Rate 
Pittsburgh Los Angeles 
Unemployment Rate
THE COMPARISON 
Advantage to Los Angeles 
Much higher population; many more opportunities. 
Higher per capita income. 
Lower rate of education (less competition for graduates) 
Somewhat surprised by the difference in population

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Wickles - Marketing assignment 2

  • 1. POST GRADUATION OPPORTUNITIES A comparative study between Pittsburgh and Los Angeles
  • 2. 12000000 10000000 8000000 6000000 4000000 2000000 0 Population Pittsburgh Los Angeles Population POPULATION
  • 3. 70% 68% 66% 64% 62% 60% 58% 56% 54% Percentage Pittsburgh Los Angeles Percentage PERCENTAGE OF 18-24 YEAR OLDS ENROLLED IN COLLEGE
  • 4. 70% 60% 50% 40% 30% 20% 10% 0% Pittsburgh Los Angeles White (non-Hispanic) Black Hispanic Asian Other RACE DISTRIBUTION
  • 5. $28,500 $28,000 $27,500 $27,000 $26,500 $26,000 $25,500 Per capita income Pittsburgh Los Angeles Per capita income MEDIAN INCOME
  • 6. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Pittsburgh Los Angeles High School Graduate or Higher Bachelor's Degree or Higher EDUCATIONAL ATTAINMENT
  • 7. 9.00% 8.00% 7.00% 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 0.00% Unemployment Rate Pittsburgh Los Angeles Unemployment Rate
  • 8. THE COMPARISON Advantage to Los Angeles Much higher population; many more opportunities. Higher per capita income. Lower rate of education (less competition for graduates) Somewhat surprised by the difference in population

Editor's Notes

  1. Pittsburgh has about 305,000, Los Angeles has around 10 million
  2. Pittsburgh 69% Los Angeles 59%
  3. Pittsburgh 90% 35% Los Angeles 76% 30%