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Optimize Your Job SearchSpecific actions you should be taking              to get hired
Hiring processThen                      Now• Print and mail          • Online/email• ‘Gut feel’              • ATS        ...
Measure 3 times, offer once
Measurement Before the Posting• Job Analysis• Competency model• Job Description
Measurement after posting•   Job Description•   Applicant Tracking System (ATS)•   Screen interview•   Structured intervie...
Applicant Tracking Systems (ATS)Handle job applications and to manage resume data• Work like search engines• Keywords affe...
Applicant Tracking Systems• Easily avoided traps   – Don’t use PDF   – No tables   – No graphics   – “Work Experience”• If...
Resumes (& cover letters)
Resume Strategy1. Identify keywords2. Create overstuffed resume.3. Save it as your base4. Eliminate/Converge bullets to fi...
SEO Your Resume• Job description   • Industry-specific terms
BulletsVerb | Obj Modifier | Object |Statement ModActive verbsModifiers help add context
6 seconds• Time required for recruiters to determine fit/no fit• Recruiters will look at :  – Your name  – Current title a...
Heat map
Resume Red Flags• Changing jobs too often• Lack of bullet points/too many  paragraphs• Lack of numbers• Lack of specificit...
Cover letters•   Rarely read•   Closing•   Direct AND personality•   Proofread, Proofread, and proofread•   Email: Don’t a...
LinkedinOnline networking
Linkedin, Your new best friend•   Build reputation/brand online•   This is where recruiters LIVE•   Build network connecti...
Made For Recruiters• Where can you find numerous potential  candidates?• Title: Seeking Sr. Storage Engineer• Skills: SEO ...
Linkedin ChecklistPicture             Certifications, AwardsSummary             VolunteerHeadline            Updates...
Linkedin Recommendations• Quality over Quantity• Specifics count!• Write your own recommendation  – To know what it would ...
Leverage Your Network• Let them know what you are looking for• AND how they can help• Email, Linkedin, or phone.  – Email ...
Linkedin Red Flags• Typos (than vs. then)• Standard invite: “I’d like to add you to  my professional ….”• No personalize U...
Linkedin Keyword Kill list           Overused and lost meaning.•   Creative               •   Track Record•   Organization...
The Final Hurdle!           Interviewing       Informational Interviews            Phone interviewsBehaviorally-based stru...
Communicating• If YOU say it  – then it’s not true              Self-guided• If THEY believe it                  leader  –...
Primary Objective• Intentionally talking about yourself  – Demonstrating skill, problem solving  – Without bragging, sound...
Message map• Create: twitter friendly headline  – Overarching message.• 3 supporting points:  – Additional points under su...
Example Message Map                           Internal Consistency                           Creating Positive and        ...
Preparation is key• Allocating time to specific sections• Pitch  – 30 second  – 60 second• Job Description familiarity  – ...
Pitch• Who you are: What would you most want  listener to remember about you?• What you do: state value phrases as key  re...
Tell me about yourself“How do your education, work history, and  professional aspirations relate to the open  job?”• Don’t...
Informational Interviews• Great for…  – Networking     • Expanding     • Creating new  – Creating opportunities  – Casting...
Informational Interviews1. Other person is doing you a favor; follow   their lead2. Not about job leads; about learning   ...
Informational Interview Questions1. Can you tell me how you got to this position?2. What do you like most about what you d...
Phone Interview1. Clarify details: Time zone, etc.2. Copy: Resume, job description, paper to take   notes3. Dress the part...
Phone Interview Goal• Build a relationship & rapport with  interviewer.  – Get to the face-to-face interview step• Demonst...
Next Hurdle
Behavior-based Interview• Tell me about a time…• Measuring a competency• BARS  – Behaviorally  – Anchored  – Rating  – Scale
Anticipate Questions• Use the job description to anticipate questions  or competencies• What is essential?• What will sepa...
Interview Questions• Describe a time when   – Your work was criticized and how you handled it   – Your workload was heavy ...
Interview Questions• Tell me about…  – A time when you disagreed with your boss about    a way something should be done.  ...
Interview follow up• Follow up thank you  – Interviewer, receptionist/office manager  – Remind them why you bring value• 3...
Negotiating•   Understand it is a true negotiation    –   Be comfortable, confident; not contentious    –   Don’t be the f...
Review• SEO resume with well written bullets  – Balance of keywords and visual formatting  – Job description as a guide• C...
Contact:        Josh KuehlerJosh@internalconsistency.com       888-481-4741
Optimize Your Job Search Workshop
Optimize Your Job Search Workshop
Optimize Your Job Search Workshop
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Optimize Your Job Search Workshop

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This presentation comes from a 3hr workshop. You will learn about applicant tracking systems, resumes, linkedin, and interviewing -- all from the perspective of measurement.

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Optimize Your Job Search Workshop

  1. 1. Optimize Your Job SearchSpecific actions you should be taking to get hired
  2. 2. Hiring processThen Now• Print and mail • Online/email• ‘Gut feel’ • ATS • Phone interview • In Person interview • Assessment Centers • Psychological tests (aptitude)
  3. 3. Measure 3 times, offer once
  4. 4. Measurement Before the Posting• Job Analysis• Competency model• Job Description
  5. 5. Measurement after posting• Job Description• Applicant Tracking System (ATS)• Screen interview• Structured interview• Psychological tests
  6. 6. Applicant Tracking Systems (ATS)Handle job applications and to manage resume data• Work like search engines• Keywords affect resume ranking• Value of character – PivotTable, pivot-table, pivot table
  7. 7. Applicant Tracking Systems• Easily avoided traps – Don’t use PDF – No tables – No graphics – “Work Experience”• If your resume causes the system to fail, your entire resume is discarded
  8. 8. Resumes (& cover letters)
  9. 9. Resume Strategy1. Identify keywords2. Create overstuffed resume.3. Save it as your base4. Eliminate/Converge bullets to fit job description5. Tailor specifics from job description6. Formatting
  10. 10. SEO Your Resume• Job description • Industry-specific terms
  11. 11. BulletsVerb | Obj Modifier | Object |Statement ModActive verbsModifiers help add context
  12. 12. 6 seconds• Time required for recruiters to determine fit/no fit• Recruiters will look at : – Your name – Current title and company – Current position start and end dates – Previous title and company – Previous position start and end dates – Education
  13. 13. Heat map
  14. 14. Resume Red Flags• Changing jobs too often• Lack of bullet points/too many paragraphs• Lack of numbers• Lack of specificity• Not addressing resume flags in cover letter
  15. 15. Cover letters• Rarely read• Closing• Direct AND personality• Proofread, Proofread, and proofread• Email: Don’t attach CL. Email IS the CL• Encourage the reader to look at resume
  16. 16. LinkedinOnline networking
  17. 17. Linkedin, Your new best friend• Build reputation/brand online• This is where recruiters LIVE• Build network connections• Find people in desired role for info interview• Found easily• Job postings in groups
  18. 18. Made For Recruiters• Where can you find numerous potential candidates?• Title: Seeking Sr. Storage Engineer• Skills: SEO make you searchable• Privacy: How ‘findable’ is your profile – Create public link – Include email in contact info
  19. 19. Linkedin ChecklistPicture Certifications, AwardsSummary VolunteerHeadline UpdatesWork Experience GroupsEducation CompaniesPublic URL RecommendationsSkills Settings
  20. 20. Linkedin Recommendations• Quality over Quantity• Specifics count!• Write your own recommendation – To know what it would highlight about you – Help others refine your recommendation
  21. 21. Leverage Your Network• Let them know what you are looking for• AND how they can help• Email, Linkedin, or phone. – Email an example job posting & describe what you like in it and/or what you’d like to see – Get recommended – Connect over coffee
  22. 22. Linkedin Red Flags• Typos (than vs. then)• Standard invite: “I’d like to add you to my professional ….”• No personalize URL• No summary, experience• Non credible recommendations
  23. 23. Linkedin Keyword Kill list Overused and lost meaning.• Creative • Track Record• Organizational • Innovative• Effective • Responsible• Motivated • Analytical• Extensive Experience • Problem Solving
  24. 24. The Final Hurdle! Interviewing Informational Interviews Phone interviewsBehaviorally-based structured interviews
  25. 25. Communicating• If YOU say it – then it’s not true Self-guided• If THEY believe it leader – then it’s trueThe art lies in claiming strength while being subtle; not boastful
  26. 26. Primary Objective• Intentionally talking about yourself – Demonstrating skill, problem solving – Without bragging, sounding arrogant – Assertive, but not overbearing – Relaxed but focused
  27. 27. Message map• Create: twitter friendly headline – Overarching message.• 3 supporting points: – Additional points under supporting points: examples, data, statistics• Useful for creating elevator pitch
  28. 28. Example Message Map Internal Consistency Creating Positive and Productive Work Environments Peer-to-Peer Employee Leadership Recognition Relationships Coaching1. Catch employees doing something right 1. Assessments 1. Collaboration2. Track performance 2. Awareness 2. Communication over time 3. Action 3. Community3. Capture context of performance
  29. 29. Preparation is key• Allocating time to specific sections• Pitch – 30 second – 60 second• Job Description familiarity – Tasks, skills, problems solved, competencies• Anticipating competencies – STAR
  30. 30. Pitch• Who you are: What would you most want listener to remember about you?• What you do: state value phrases as key results/impact• Why you are unique: unique benefits that you bring. Different or better.• Goal: describe immediate goals (concrete, defined, realistic).
  31. 31. Tell me about yourself“How do your education, work history, and professional aspirations relate to the open job?”• Don’t: personal, life history.• Who you are and why you’re the best. – One of my top strengths is…• Examples, examples, examples.• Hit the high points of recent work experience• Finish with “how I see my fit in the role”
  32. 32. Informational Interviews• Great for… – Networking • Expanding • Creating new – Creating opportunities – Casting a wide net – New in-roads – New career information
  33. 33. Informational Interviews1. Other person is doing you a favor; follow their lead2. Not about job leads; about learning something3. Think as a way to build relationship, not leads4. Be incredibly prepared with questions5. Be the one to end it, not them. Do not overstay, bookend the follow-up.
  34. 34. Informational Interview Questions1. Can you tell me how you got to this position?2. What do you like most about what you do, and what would you change if you could?3. What’s a typical day like for you?4. What are some current projects or initiatives you are working on?5. Where would you suggest a person investigate if the person were particularly skilled at _________?6. What are some of the biggest challenges facing your company and/or your industry today?7. Are there any groups, professional, or trade associations I should connect with?8. What do you read — in print and online — to keep up with developments in your field?9. If you were just getting involved now, where would you put yourself?10.What can I do for you? How can I help you?
  35. 35. Phone Interview1. Clarify details: Time zone, etc.2. Copy: Resume, job description, paper to take notes3. Dress the part: mental tactic4. Environment: charged phone, water, ear buds, etc.5. End game: Characteristics you want to portray.6. Speak slowly & smile into the phone
  36. 36. Phone Interview Goal• Build a relationship & rapport with interviewer. – Get to the face-to-face interview step• Demonstrate capability of doing job.• Demonstrate interest by asking about org & role.• Minimum standards met and preferred skills as an offering
  37. 37. Next Hurdle
  38. 38. Behavior-based Interview• Tell me about a time…• Measuring a competency• BARS – Behaviorally – Anchored – Rating – Scale
  39. 39. Anticipate Questions• Use the job description to anticipate questions or competencies• What is essential?• What will separate good from great?• Examples, examples, examples
  40. 40. Interview Questions• Describe a time when – Your work was criticized and how you handled it – Your workload was heavy and how you handled it – Had multiple deadlines and couldn’t finish them all – You had to conform to a policy which you did not agree – You went above and beyond the call of duty• How have you handled a time when someone was not pulling their own weight• How can you apply your specific skills to help the org• Describe your workstyle
  41. 41. Interview Questions• Tell me about… – A time when you disagreed with your boss about a way something should be done. – A time when you faced a difficult situation with a coworker – A time when you failed – A time when you had to give difficult feedback – A time you went against corporate directives – Your greatest success
  42. 42. Interview follow up• Follow up thank you – Interviewer, receptionist/office manager – Remind them why you bring value• 3 paragraph rule – Thank and iterate interest – Strengths and benefits of hiring you – Clarifications on questions. Keep it brief
  43. 43. Negotiating• Understand it is a true negotiation – Be comfortable, confident; not contentious – Don’t be the first to offer a number. The first person loses• Ask for a better salary after offer – Thank you for the offer, I’ll seriously consider your offer. – Remind why you interested – I’m very excited about this, I’d ask what flexibility is (and shut up!)• Know what your min and comparisons – Salary.com. Salarywizard.com, glassdoor.com• Total compensation – Time off? Pay review in 3 months? 401K Match? Bonus Structure? Stock?
  44. 44. Review• SEO resume with well written bullets – Balance of keywords and visual formatting – Job description as a guide• Cover letter short and sweet• Linkedin profile is complete – Headline & Summary most polished• Interviewing – Use Info Interview to build network, get inside – Anticipated competencies & prepared responses
  45. 45. Contact: Josh KuehlerJosh@internalconsistency.com 888-481-4741

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