The document proposes various deliverables and sponsor benefits from a creative academy foundation. The academy would train students in music production, songwriting, and recording under renowned producers. Students would create sponsored content like jingles, themes songs, and work on a mini EP project. Sponsors would get brand ambassadorship from influential students, publicity through academy media engagements and social media posts, speaking slots at exhibition events, logo placement on academy materials, and product endorsements/placements in academy videos and images.
2. DELIVERABLES
THEME CONTENT
(MUSIC/VIDEO)
Thestudents,graduatesandmentorsofthe
academy are influential creative content producers and
stakeholders in the entertainment industry involved in
music production, songwriting, and recording
expertise.
The academy and its students can to create Sound
marks , Jingles and theme songs for our sponsors.
Thesecontentswillbecreatedbythestudentunder
the supervision of the award winning producer “Sarz”
andotherrespectableproducerssuchas
“LegendaryBeatz”,“masterkraft”.
Wealsoliketoincludethatthestudentswillbeworking
on a mini project (EP ) to be released during the
exhibition week of the session. We can have our
sponsors' sound mark or theme song included in the
projects aforementioned.
BRAND AND CAMPAIGN
AMBASSADOR
Theactivitiesoftheacademyhavegeneratedwide
attention amongst creative youths in Nigeria with
specialreferencetocreativesinthemusicindustry.
Our Students can serve as brand and tailor made
campaign ambassadors to our sponsors' products
thatareyouthoriented.
MEDIA PUBLICITY
Our tutors and mentors are celebrities and infuential
personalities in the entertainment industry and media
sectors respectively.
During the academy they interact and engage with
students of the academy and weekly invited guests
while class is in session. These activities had live social
media⁴ feeds on twitter and instagram which
generated more than 1 million active interactions
during the maiden session.
Apart from Sponsors mention in Newspaper
articles, Video Interviews and radio publicity tour,
we shall also include sponsors in our social media
interactions and engagements.
PRESENTATIONS AND
ADVERTORIALS AT
ACADEMY’S EXHIBITION DAY
TheExhibitionDayisonthe nalweekofthesession.A
daywherestudentsoftheacademyshowtheirnew
skillstoguestattendantsfromdifferentsectorsofthe
Nigeria economy. They would produce and mix sounds
livethatwouldbedisplayedoninteractivescreenstothe
audience.
TheExhibitionisanopportunitytoshowcase our
students,raisefundsforthefoundationandalso
launchtheminiproject(EP).
Our sponsors would be given time slots to speak as
well as display/showcase products during the
presentation by the students. We would also make
pop up stands arena readily available for audience
interactionwithyourproducts.
LOGO DISPLAY ON
ACADEMY’S BRANDED
MATERIALS AND CONTENTS
During the academy's session we make use of
tags, brochure, notepads, presentation folder, pens,
diaries, shirts, Stickers, banners among others.
On the Exhibition day, we will be giving out branded
materials as mentioned above and also the mini
project will be printed for sale to raise funds.
We shall be including our sponsors logo/image and
references on our branded materials
PRODUCT ENDORSEMENT/
PLACEMENT
On our live feeds on social media and online content
Platforms, we reveal activities on going at the academy
and also behind the academic sessions through high
quality images and short videos which are engaging
and impressionably generic. We ensure that our
sponsors' products get due placement on our
images and video contents. Also we shall ensure
that our students use and speak on the quality of
our sponsors' products in a very organic way.
. Sound Marks are sound made for to the peculiarity of a particular
brand. Usually to the familiarity of customers. For Instance “Rule your
world” “Everywhere you go” “happy people! happy home”
. jingles are sounds and/or songs made for advertorial reasons either for
a product or a brand
. “Extended Play” [EP] is a standard minimum 6 tracks album as
opposed
to “Long Play” (LP) which is the standard popularly known Album
⁴. Social media engagements and interactions are vital to any corporate
brand trying to capture the youth demograph in this 21 century.