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Mobile Development - Native vs Non-Native


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To understand the division, you need to first think back to the history of development in this area. Before non-native development the mobile market was split between responsive mobile websites and native applications. Responsive sites hit the broadest audience and have comparatively easy deployment; just update in one location and all users immediately have the latest version. This can have varying levels of success but despite that, has been the go-to option for most small or medium enterprises.

Native applications have to be downloaded and, although promoted through the various review platforms and the stores they rest in, not every customer is able to find or use your app - so there’s an immediate loss to your market. Despite this, those who do find the app will have a much better user experience with the additional features and tailored approach, which is a primary driver to greater success and retention of customers. All of this comes with a time commitment as every update on the web UI will have to be coded separately into the mobile solution and deployed.

So, back then, most companies built increasingly responsive websites to provide universal access whilst some went to the next level: responsive applications and building a native application to provide a better user experience and gain exposure through the app stores. They could then use their website to assist customers in finding the application (through links to the app store, or even a hyperlink to the mobile version) and create a greater, overall experience and customer journey - something you’ll no doubt have seen at some point.

Published in: Mobile

Mobile Development - Native vs Non-Native

  1. 1. NATIVE NON-NATIVE THERE’S AN APP FOR ALMOST EVERYTHING, IF YOU CAN IMAGINE IT YOU CAN DOWNLOAD IT... DATING FINANCE GAMING EMAIL MUSIC BUT WHICH APPROACH DO YOU TAKE WHEN CHOOSING TO DESIGN AN APP? NON-NATIVE Native Apps are easier to discover in app stores (Apple, Play Store etc) NEXT Native Apps often provide an easier, more intuitive user experience Native apps are able to operate offline, in areas of poor or no reception Native apps use native security features directly, making for a more secure app Non-native apps are cross- platform... great for app and device compatibility Non-native apps have access to hardware/software capabilities through plugins Non-native apps are usually faster to bring to market across devices Due to identical code being applied on multiple OS these can also be cheaper to produce NATIVE Non-native development allows seamless content updates directly from the web