DIGITAL SCOTLAND SUPERFAST BROADBAND DEPLOYMENT UPDATE
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Transform Digital: Aberdeen 4th February 2015 Digital Scotland superfast broadband presentation
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DIGITAL SCOTLAND SUPERFAST BROADBAND DEPLOYMENT UPDATE
- 1. DIGITAL SCOTLAND SUPERFAST BROADBAND – Enabling a step change Sara Budge Programme Director 4rd February 2015
- 2. The Programme scope and scale: Highlands &Islands + Rest of Scotland
- 3. The HIE Contract Highlands and islands Intervention Area Key Summary Population – circa 0.45m Premises – circa 0.25m - commercial deployment equivalent to 21% (0.05m) Landmass - 50% landmass – 6% population equiv to 11.1 inhabitants per km2 386 Exchanges areas across the H&I of which majority being upgraded. Deployment completion – Q3 15/16 – 2.75 years. 7 Local authorities* + 1 national park. Total cabling requirement – 400km – Subsea + 2000km of access cable – equiv to circa 2400km. Delivering more than 1000 structures. * Argyll and Bute and North Ayrhire shared across both contracts.
- 4. The Scottish Government Contract Rest of Scotland (RoS) Intervention Area The Scottish Government Contract is the largest of all BDUK contracts Pop: 4.8m Premises: 2.25m – 1.45m covered by BT commercial and 0.8m Intervention 50% Scottish Landmass w. 94% population 656 exchange areas being upgraded Deployment completion – Q3 17/18 (3.75 years) 27 Local Authorities / 29 Planning Authorities Total cabling requirement c.29,000km Delivering over 6000 structures
- 5. What does this mean ? ..... The nature of the programme
- 6. Super... rural Over 80% of structures are ‘ very rural’ (Geotype 6+)
- 7. looooong Longest cable runs per thp of any contract Super...
- 9. skills 150 new recruits and a utilising supply chain in excess of 500 engineers Super...
- 10. fast delivery Fastest BDUK delivery anywhere in the UK Super...
- 11. Deployment Update where are we now?
- 12. HIGHLANDS & ISLANDS Deployment update
- 13. Lighting up H&I • 17 Cabs Live across 4K homes – more to follow in 2nd half of 2015. • 60 +Cabs Live • 17.5K – although incl of commercial deployment more than 50%of the region deployed.• 72 Cabs Live • 22.8K THP – continual growth and new exchanges being deployed. • 7 Cabs Live • 1.1K thp – further rollout across the region in next 6 months. • Access build starts Q4 – Stornoway announced and in build for Summer 2015. • 4 Cabs Live • 1.2K – with a further rollout to around 3K expected towards the summer of 2015.
- 14. H &I The West Coast Subsea rollout timescales Contracts awarded to : 1.Chelmsford-based Global Marine Systems conducted detailed marine route surveys and supply the cables. 2.Orange Marine, which is based in France and works globally, has been contracted to lay around 250 miles of subsea cables, 3.Hampshire-based A-2-Sea Solutions has been chosen to work onshore connecting the cables to BT’s terrestrial network. Rene Descartes and Coastal Chariot Massive task ..amazing speed
- 15. • Deployed within 17 LA • Coverage in 179 exchange areas • CRFS 170,609 THP (703 cabs) • Built 178,236 (M19) THP (734 cabs) • 2,645km spine • 682km Blown Fibre Tube What’s been delivered- Rest of Scotland 78/17.7k 103/31.1k 13/2.4k 4/1k 85/27.7k 4/0.5k 31/8.9k 29/5.7k 51/14.7k 23/6k 48/12k 73/10.8k 1/0.2k 99/22.5k 8/1.8k 25/2.6k 53/10k Structure/thp int 3/72k Cab/THP
- 16. What’s been delivered – Here Aberdeen City Coverage across 13 exchanges 78 cabinets and 17.7K ITHP Aberdeenshire Coverage across 37 exchanges 105 cabinets and 31.7K ITHP Network Build 514 km spine cabling 99 km blown fibre tubing
- 17. What’s been delivered The internal fibre splicing rack in Peterhead telephone exchange The internal fibre splicing rack in Aberdeen West telephone exchange
- 18. What’s been delivered Installing fibre cable at Dunecht PCP1 Copper and fibre in the DSLAM at Kintore PCP5
- 19. What’s been delivered A completed cabinet at Aberdeen Kingswells PCP10 Ready to celebrate – Aberdeen Kingswells PCP 10
- 20. Benefits will only come with fibre adoption –take up
- 21. Fibre Adoption-where are we Take-up figures as of 29h December 2014 (619 cabinets) Average % take-up for RoS IA cabinets in age band Average % take-up for all UK IA cabinets in age band Average % take-up for RoS commercial cabinets in age band Average % take-up for all UK commercial cabinets in age band Number of cabinets in age band Overall % take-up for RoS IA cabinets Overall % take- up for RoS commercial cabinets Oct Sept Aug July June MayDec Nov April March Feb Jan
- 22. Local Authority Adoption Avge Adoption % No. cabs RAG Scotland 8.64 622 Aberdeen City 11.44 63 Kingswells, Bieldside Bucksburn, Lochnagar, Kincorth Aberdeenshire 11.25 85 Oldmeldrum, Westhill, Balmedie, Kintore Banchory, Huntly, Mintlaw Angus 6.24 11 Monifieth Argyll & Bute 15.68 3 Cardross Dumfries and Galloway 9.13 68 Dumfries, Locharbriggs, Sanquhar, Kirkconnel, Moffat Newton Stewart, Castle Douglas, Dalbeattie, Annan Dundee City 4.01 4 Dundee Steeple East Ayrshire 9.53 30 New Cumnock, Joppa, Muirkirk Cumnock. Mauchline, Drongan East Dunbartonshire 1.23 25 Bearsden, Bishopbriggs East Lothian 9.96 5 Haddington, Tranent Cockenzie Fife 10.12 93 Newport-on-Tay, Tayport, Kinglassie, Falkland, Balmullo St. Andrrews, Newmills, Glenrothes Glasgow City 1.74 59 Bishopbriggs, Govan, Western, Maryhill, Scotstoun Perth & Kinross 9.3 43 Luncarty, Glencarse, Bridge of Earn, Auchterarder Balbeggie, Invergowrie, Perth, Scone Scottish Borders 9.86 44 Galashiels, Melrose, Earlston Duns, Selkirk, St. Boswells, Leitholm South Ayrshire 4.44 20 Joppa, Prestwick Ayr South Lanarkshire 7.36 41 Stonehouse, Lesmahagow, East Kilbride, Carnwath Blantyre Stirling 8.78 27 Bannockburn, Bridge of Allan Stirling High Adoption Low Adoption
- 23. Aberdeen CityDemand Stimulation Activity to date within Aberdeen •Webinar with Kingswells •Direct Mail 5000 premises to promote city centre drop event, utilising the mobile showcase in September 2014. •Included in the December National postcard campaign Planned activity •Drop in events throughout Aberdeen utilising high footfall locations within communities, the next one is Dyce in March. •we have touched 74% THP Deployed directly through Demand Stim activity •(not including social media, registrations of interest or direct contact through events) Aberdeen
- 24. Aberdeenshire Demand Stimulation Activity to date within Aberdeenshire •Mobile showcase drop in event in Inverurie •Drop in event in Huntly •Drop in event in Mintlaw •Included in the December National postcard campaign Planned activity •Drop in events throughout Aberdeenshire utilising high footfall locations within communities, Banchory, Banff& Macduff and Peterhead/Fraserburgh • we have touched 63% of THP deployed directly through Demand Stim activity •(not including social media, registrations of interest or direct contact through events)
- 25. THANK YOU Sara Budge Website – www.digitalscotland.org Follow us on twitter @ScotSuperfast Like us on facebook –facebook.com/scotlandsuperfast
Editor's Notes
- Key points to bring out from this slide – The fact that we are linking our direct mail activity to both the deployment plan i.e. only mailing postcode areas with live cabinets, and into press activity at both national and local level. The local press releases due out this week will specifically mention the postcard. Main focus at the moment is on delivering a message around “It’s Here” and “how to order” .. Feedback from events we have held definitely indicates that there is a lack of awareness that fibre broadband services need to be ordered – many people expect that when fibre arrives their broadband speeds will just automatically increase. Hence this is the central message of our postcards, Christmas cards, engineer hand-outs and is a separate section in the brochure. It is also built into the messages in the postcode and line checker responses. Going forward we will look to develop more sophisticated messaging based on the needs and benefits to particular market segments e.g. older people, families, home workers, small businesses. To that end we are beginning to create a library of relevant case studies that will span the different geographies and market segments that we wish to target. A focus for next year(2015/16) will be developing targeted marketing plans for each market segment, to complement the It’s Here message in selected areas (based on take-up and demographic information). The case studies are already being used to generate press coverage, for example, Bonkers was recently used in an article in the Scotland on Sunday business section, and interest from MSPs e.g. the recent visit to the Aberdeen Silver Surfers by Maureen Watts and Kevin Stewart which resulted in a motion being lodged in the Scottish Parliament. We are also linking up with other organisations that are involved in our target markets such as Business Gateway and Digital Participation. Members of the demand stimulation team recently attended the launch of the CREATE mobile lab – intended to promote innovative technologies to small businesses e.g. 3-D printing. We are actively engaged in discussions as to how we can best support these events and ensure the fibre broadband message is promoted when it is in areas with significant fibre deployment. Similarly with the Digital Participation programme who are looking to hold a series of taster sessions from March 2015, and Business Gateway who hold business workshops designed to build digital skills in small businesses e.g. digital marketing, website design, ICT for start-ups etc.
- Key points to bring out from this slide – The fact that we are linking our direct mail activity to both the deployment plan i.e. only mailing postcode areas with live cabinets, and into press activity at both national and local level. The local press releases due out this week will specifically mention the postcard. Main focus at the moment is on delivering a message around “It’s Here” and “how to order” .. Feedback from events we have held definitely indicates that there is a lack of awareness that fibre broadband services need to be ordered – many people expect that when fibre arrives their broadband speeds will just automatically increase. Hence this is the central message of our postcards, Christmas cards, engineer hand-outs and is a separate section in the brochure. It is also built into the messages in the postcode and line checker responses. Going forward we will look to develop more sophisticated messaging based on the needs and benefits to particular market segments e.g. older people, families, home workers, small businesses. To that end we are beginning to create a library of relevant case studies that will span the different geographies and market segments that we wish to target. A focus for next year(2015/16) will be developing targeted marketing plans for each market segment, to complement the It’s Here message in selected areas (based on take-up and demographic information). The case studies are already being used to generate press coverage, for example, Bonkers was recently used in an article in the Scotland on Sunday business section, and interest from MSPs e.g. the recent visit to the Aberdeen Silver Surfers by Maureen Watts and Kevin Stewart which resulted in a motion being lodged in the Scottish Parliament. We are also linking up with other organisations that are involved in our target markets such as Business Gateway and Digital Participation. Members of the demand stimulation team recently attended the launch of the CREATE mobile lab – intended to promote innovative technologies to small businesses e.g. 3-D printing. We are actively engaged in discussions as to how we can best support these events and ensure the fibre broadband message is promoted when it is in areas with significant fibre deployment. Similarly with the Digital Participation programme who are looking to hold a series of taster sessions from March 2015, and Business Gateway who hold business workshops designed to build digital skills in small businesses e.g. digital marketing, website design, ICT for start-ups etc.