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Catherine Hoke - Transforming Hustle

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Catherine, CEO and Founder of Defy Ventures, shares her story of public failure and how Defy is her own second chance of giving second chances. She “transforms the hustle” of people with criminal histories nationally both in prisons and post-release. With a recidivism rate of less than 5% and employment rate of 95%, Defy provides opportunities for people with criminal histories to create new legacies of success instead of perpetuating the cycle of incarceration in America.

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Catherine Hoke - Transforming Hustle

  1. 1. #INBOUND16 TRANSFORMING HUSTLE Catherine Hoke
  2. 2. defyventures.org
  3. 3. WHY? #INBOUND16
  4. 4. #INBOUND16
  5. 5. What would it be like if you were only known for the worst thing you’ve ever done?
  6. 6. 30% of 23-year-olds have criminal history 76.6% re-arrested Solving One of America’s Most Costly Social Problems
  7. 7. 70% of children with incarcerated parents follow in their footsteps #INBOUND16
  8. 8. "The day you were born, there was a pine box and a prison cell built with your name on it." #INBOUND16
  9. 9. Prison Entrepreneurship Program (PEP) 600 grads | 98% employment | 60+ startups | recidivism < 5%
  10. 10. NYC based 22 states 1,700 EITs #INBOUND16
  11. 11. CEO OF YOUR NEW LIFE. þ  Entrepreneurship þ  Employment readiness þ  Character Development þ  Reentry Preparation
  12. 12. 96.8% REMAIN FREE #INBOUND16
  13. 13. 95% EMPLOYMENT RATE
  14. 14. BSM BYTE SIZE MOMENTS 150 businesses incubated 350+ jobs created
  15. 15. SCALABLE VISION #INBOUND16
  16. 16. “I’m so inspired!”
  17. 17. DO SOMETHING Come to prison Company field trip Invite me to speak Provide a scholarship #INBOUND16
  18. 18. “To see and feel the love from strangers changed my whole life. I haven’t shed a tear in 35 years. I’m 47 now; I cried like a baby at Defy’s Shark Tank competition. In that moment I knew I belonged to the Human Family.” - Timothy Johnson
  19. 19. To: cat@defyventures.org x Re: I’m in! 1.  Scholarships 2.  Prison 3.  Speaking Engagement 4.  Co / Title 5.  City 10m Bonus! Develop Your Dream Online Course
  20. 20. cat@defyventures.org @catherine_hoke @defyventures defyventures.org #INBOUND16
  21. 21. #INBOUND16 THANK YOU.

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