800 sales conversations in Europe
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We’ve analysed 800k sales emails, sent by sales reps to more than 80k decision makers across the UK, Nordics and Benelux. See the live webinar here > http://www.iko-system.com/stats-sales-emails-register/
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800 sales conversations in Europe
- 1. 800 000sales conversations by email Sales email statistics Sidetrade Group
- 2. 20 % 67 % 13 % Meetings Sourcing Outreach Sources : CSO Insights, Pace Productivity, IKO System Time spent by a sales developer
- 3. 2010 2012 2014 2016 4,7 5,6 7,3 8,2 # of attempts to reach a decision maker Sources : Ovation Sales, TeleNet
- 4. Emails sent to 100k decision makers in all industries Construction Transportation Medical Entertainment Corp. Services Finance 14 % Industry 15 % Consumer Goods 20 % High-Tech 21 % Other functions 12 % CFO 8 % BU Manager 8 % GM/COO/CEO 9 % CMO 19 % CIO/CTO 20 % HR Dir. 25 % Sidetrade Group
- 5. Sending at the right time Sidetrade Group
- 6. Monday Tuesday Wednesday Thursday Friday Saturday Sunday # emails sent Recipient availability 65 % 44 % 101 %102 %101 % 109 % 94 %94 % 109 % 101 % 102 % 101 % 44 % 65 % Sidetrade Group
- 7. The subject line Sidetrade Group
- 10. 15% 30% 45% 60% 1 2 3 4 5 6 7 8 9 10 # of words in subject line Open rate Sidetrade Group
- 11. “The size or length have zero impact on the recipient’s interest” Sidetrade Group
- 12. Sidetrade Group
- 13. Company name in subject line Lower case at the start of subject line Question (?) in subject line First Name in subject line Exclamation mark (!) in subject line Special characters ; / < > in subject line +0.9% +1.8% +15% +10% -11% -0.4% Subject line Sidetrade Group
- 14. Start with Good (morning, evening) First name in first sentence Start with Hello Formal start (Dear, Sir, Ms…) Last name in first sentence Quote the Job/function in first sentence Special characters ; / < > in first sentence +104% -46% +86% +20% -25% -12% -10% Preview (first sentence) Sidetrade Group
- 15. Sidetrade Group
- 16. [0-50] [50-100] [100-150] [150-200] [200-250] Sent emails by size Response rate 19 % 15 % 13 % 14 % 17 %17 % 14 % 13 % 15 % 19 % Sidetrade Group
- 17. Quote the Job/function in the body Ask for a meeting (5 mins, 15 mins…) Use Company Name in the body First Name in the body (not preview) Special characters ; / < > in body Thank (thanks, in advance…) -21% +18% +1% -11% -16% The message body +27% Sidetrade Group
- 18. Sidetrade Group
- 19. email #1 #2 #3 #4 #5 #6 follow-up #7 18 % 14 % 12 % 13 % 10 % 27 % 17 % Response rate depending on email position in scenario 13% chance to have a response on 4th follow-up Sidetrade Group
- 20. Email position in the scenario >> email #1 #2 #3 #4 #5 #6 follow-up #7 40 % 38 % 42 % 27 % 27 % 37 % 20 % Positive response rate Sidetrade Group
- 21. Open rate 69% Cumulated response rate 28% Positive responses 31% Cumulated results (outreach scenarios) Sidetrade Group
- 22. Sidetrade Group
- 23. VP of Sales CMO CFO CEO-COO BU Management HR Director CIO-CTO Average 28,0 % 21,0 % 29,0 % 30,0 % 19,0 % 22,0 % 22,0 % 30,0 % 69,0 % 54,0 % 58,0 % 58,0 % 72,0 % 58,0 % 67,0 % 72,0 % Open rate (scenario) Response rate (scenario) Sidetrade Group
- 24. 20 % 40 % 60 % 80 % Open rate Response rate Positive responses Large companies SMBs (<500)vs +27% +5% +75% Sidetrade Group
- 25. Legal Corporate Government Service Construction Medical High Tech Manufacturing Finance 29 % 29 % 23 % 30 % 26 % 33 % 37 % 30 % 37 % 54 % 56 % 70 % 56 % 73 % 57 % 54 % 69 % 67 % Open rate (scenario) Response rate (scenario) Sidetrade Group
- 26. We predict and automate outreach to your decision makers. In one click. Sidetrade Group: London-Birmingham-Paris-Dublin-Amsterdam AI-powered Sales Automation