800 sales conversations in Europe

800 sales conversations in Europe

• 1.
  800 000sales conversationsby email Sales email statistics Sidetrade Group
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  20 % 67 % 13 % Meetings Sourcing Outreach Sources : CSOInsights, Pace Productivity, IKO System Time spent by a sales developer
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  2010 2012 20142016 4,7 5,6 7,3 8,2 # of attempts to reach a decision maker Sources : Ovation Sales, TeleNet
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  Emails sent to100k decision makers in all industries Construction Transportation Medical Entertainment Corp. Services Finance 14 % Industry 15 % Consumer Goods 20 % High-Tech 21 % Other functions 12 % CFO 8 % BU Manager 8 % GM/COO/CEO 9 % CMO 19 % CIO/CTO 20 % HR Dir. 25 % Sidetrade Group
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  Sending at the righttime Sidetrade Group
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  Monday Tuesday WednesdayThursday Friday Saturday Sunday # emails sent Recipient availability 65 % 44 % 101 %102 %101 % 109 % 94 %94 % 109 % 101 % 102 % 101 % 44 % 65 % Sidetrade Group
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  The subject line SidetradeGroup
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  Sidetrade Group
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  Sidetrade Group
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  15% 30% 45% 60% 1 2 34 5 6 7 8 9 10 # of words in subject line Open rate Sidetrade Group
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  “The size orlength have zero impact on the recipient’s interest” Sidetrade Group
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  Sidetrade Group
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  Company name insubject line Lower case at the start of subject line Question (?) in subject line First Name in subject line Exclamation mark (!) in subject line Special characters ; / < > in subject line +0.9% +1.8% +15% +10% -11% -0.4% Subject line Sidetrade Group
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  Start with Good(morning, evening) First name in first sentence Start with Hello Formal start (Dear, Sir, Ms…) Last name in first sentence Quote the Job/function in first sentence Special characters ; / < > in first sentence +104% -46% +86% +20% -25% -12% -10% Preview (first sentence) Sidetrade Group
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  Sidetrade Group
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  [0-50] [50-100] [100-150][150-200] [200-250] Sent emails by size Response rate 19 % 15 % 13 % 14 % 17 %17 % 14 % 13 % 15 % 19 % Sidetrade Group
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  Quote the Job/functionin the body Ask for a meeting (5 mins, 15 mins…) Use Company Name in the body First Name in the body (not preview) Special characters ; / < > in body Thank (thanks, in advance…) -21% +18% +1% -11% -16% The message body +27% Sidetrade Group
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  Sidetrade Group
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  email #1 #2#3 #4 #5 #6 follow-up #7 18 % 14 % 12 % 13 % 10 % 27 % 17 % Response rate depending on email position in scenario 13% chance to have a response on 4th follow-up Sidetrade Group
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  Email position inthe scenario >> email #1 #2 #3 #4 #5 #6 follow-up #7 40 % 38 % 42 % 27 % 27 % 37 % 20 % Positive response rate Sidetrade Group
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  Open rate 69% Cumulated response rate 28% Positiveresponses 31% Cumulated results (outreach scenarios) Sidetrade Group
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  Sidetrade Group
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  VP of Sales CMO CFO CEO-COO BUManagement HR Director CIO-CTO Average 28,0 % 21,0 % 29,0 % 30,0 % 19,0 % 22,0 % 22,0 % 30,0 % 69,0 % 54,0 % 58,0 % 58,0 % 72,0 % 58,0 % 67,0 % 72,0 % Open rate (scenario) Response rate (scenario) Sidetrade Group
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  20 % 40 % 60 % 80 % Open rate Responserate Positive responses Large companies SMBs (<500)vs +27% +5% +75% Sidetrade Group
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  Legal Corporate Government Service Construction Medical High Tech Manufacturing Finance 29 % 29 % 23 % 30 % 26 % 33 % 37 % 30 % 37 % 54 % 56 % 70 % 56 % 73 % 57 % 54 % 69 % 67 % Open rate(scenario) Response rate (scenario) Sidetrade Group
• 26.
  We predict andautomate outreach to your decision makers. In one click. Sidetrade Group: London-Birmingham-Paris-Dublin-Amsterdam AI-powered Sales Automation