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UNIVERSITY-INDUSTRY COLLABORATION’S NEXT
LEVEL: A COMPARATIVE STUDY AS BASIS FOR A
USER-CENTRED DESIGN OF A MASTER’S
PROGRAMME IN DIGITAL TRANSFORMATION
Dagmar Monett, Claudia Lemke
Berlin School of Economics and Law (GERMANY)
15th annual International Technology, Education and Development Conference, INTED 2021,
Valencia, March 8th-9th, 2021
Outline
★ Motivation
★ Methodology
★ Results
★ Master’s study programme on Digital Transformation
★ Conclusion
2
Monett & Lemke, INTED 2021
Outline
★ Motivation
★ Methodology
★ Results
★ Master’s study programme on Digital Transformation
★ Conclusion
3
Monett & Lemke, INTED 2021
Needed: new education mindset
4
Monett & Lemke, INTED 2021
Learners are not sufficiently involved
in the current higher education policy
debates and scientific discourses on the
opportunities and challenges of digital
change. This means that they usually only
play the role of passive participants.*
* Translated from (Baumann et al. 2019), DOI:
10.5281/zenodo.3250766)
Missing piece: a truly user-centred
approach that responds to high pressing
challenges of both tertiary education and
digital transformation at the enterprise.
Source: Gert Altmann, www.pixabay.com 2020,
free comercial use;
5
Monett & Lemke, INTED 2021
MINT-Herbstreport 2020 (p. 60), Institut der deutschen Wirtschaft
https://www.iwkoeln.de/fileadmin/user_upload/Studien/Gutachten/PDF/2020/
MINT-Herbstreport_2020.pdf
■ Older workers in STEM
professions in Germany
■ Proportion of age segment,
55+ years
Dark blue: up to 18,1%
Dark grey: more than 23,9%
Also a challenge: Demographics
The German Dual System
6
Monett & Lemke, INTED 2021
David Liuzzo https://commons.wikimedia.org/w/index.php?curid=1276668
■ Founded in Baden-Württemberg
(1974)
■ Companies claimed for more
praxis-oriented study
programmes ...
■ ... and fostered their
development!
Universities of Applied Sciences
7
Monett & Lemke, INTED 2021
Higher
education
instruction
Compulsory
internships at
companies
+
= 3 years of job integrated learning, where companies are
responsible for the practice-oriented part of the studies!
Outline
★ Motivation
★ Methodology
★ Results
★ Master’s study programme on Digital Transformation
★ Conclusion
8
Monett & Lemke, INTED 2021
Three surveys were conducted
9
University’s partner companies
Time period: Dec 3rd, 2019 – Jan 6th, 2020
Invitations sent: 376
Responses received: 99
Students
Time period: Apr 1st, 2019 – Apr 14th, 2019
Invitations sent: 11,192
Responses received: 461
Other companies Berlin/Brandenburg
Time period: Jan 28th, 2020 – Feb 9th, 2020
Invitations sent: 120
Responses received: 21
M a i n g o a l
Monett & Lemke, INTED 2021
S1
S2
S3
To gather information
about the preferences
from both perspectives,
of the learners and of
potential companies
Typical survey topics
10
Monett & Lemke, INTED 2021
Section Topics
General information
about the person
For students: type of studies, year, term, career, faculty or
school
For companies: company, role, whether they have already
students and where
General information
about master’s
studies
Starting time, reasons for studying a master, location,
university, time model, payment model, format, frequency,
specialization level, language
General information
about possible
contents
Interest/motivation, potential modules and contents
Outline
★ Motivation
★ Methodology
★ Results
★ Master’s study programme on Digital Transformation
★ Conclusion
11
Monett & Lemke, INTED 2021
General information about participants
12
Monett & Lemke, INTED 2021
Students (survey S1):
● 87% Bachelor students (38.6% first-year, 22.1% second-year, and
23.9% third-year)
● 11.9% Master students (5.2% first-year and 5.4% second-year),
● 49.2% already in Dual studies
From companies (surveys S1 and S2):
● 33.3% (resp. 61.9%) heads of departments or C-level in S2 (resp. S3)
● 18.2% training or junior managers (S2)
● 23.8% engineers or with a similar role (S3)
● Rest: instructors, project leaders and consultants, among others
General information Master’s Studies
13
Monett & Lemke, INTED 2021
Students (survey S1):
● 54% plans Master’s studies after graduating
● The attractiveness of the content or of the area of expertise
played the most important role: 83.3% considered it “very
important” or “extremely important”
● Ideally, students would study in Berlin (67.2%), part-time (39.7%),
face-to-face at selected attendance weeks (29.9%), and without
paying for the studies, if possible (61.6%)
From companies (surveys S1 and S2):
● The attractiveness of the content or of the area of expertise: 93.9%
● Would assume part the costs (40.4% for survey S2 and 61.9% for
survey S3) and would support learning activities “at” the company
(45.5% for survey S2 and 47.6% for survey S3), although only on
selected days
Contents: Top five choices of students
14
Monett & Lemke, INTED 2021
Students’ choices (survey S1) include more technologies that
are having and will continue to have a fundamental impact in
our future.
(For the Likert values “very interesting” and “extremely interesting” combined)
Content: Top five choices of companies (i)
15
Monett & Lemke, INTED 2021
Respondents from companies in the second survey (S2) are
more interested in management or company-related processes
not necessarily concerning emergent technologies.
(For the Likert values “very interesting” and “extremely interesting” combined)
Content: Top five choices of companies (ii)
16
Monett & Lemke, INTED 2021
(For the Likert values “very interesting” and “extremely interesting” combined)
The interest of respondents from non-partner companies
(survey S3) considers both emergent technologies and
company-related processes.
Outline
★ Motivation
★ Methodology
★ Results
★ Master’s study programme on Digital Transformation
★ Conclusion
17
Monett & Lemke, INTED 2021
Master’s Studies DT
18
Monett & Lemke, INTED 2021
Source: Gert Altmann, www.pixabay.com 2020,
free comercial use;
1 year work experience; 210 ECTS
Master of Science (M.Sc.), 90 ECTS
Blended learning
4 study terms
Learning + research + praxis
Specializations: emerging technologies
Interdisciplinary practical projects and
challenges
Dual studies
Company support
Digital skills
19
Monett & Lemke, INTED 2021
 Critical thinking: differentiated, fact-
based analysis, holistic point of view
(technology - economy - society)
 Collaboration and communication:
interdisciplinary teams, interlinking
theory with practical challenges,
independent learning in both
synchronous and asynchronous formats
 Creativity: modern problem-solving
methods like design thinking and agile
management in companies and
organizations
Source: Gert Altmann, www.pixabay.com 2020,
free comercial use;
Outline
★ Motivation
★ Methodology
★ Results
★ Master’s study programme on Digital Transformation
★ Conclusion
20
Monett & Lemke, INTED 2021
Best practices
21
Monett & Lemke, INTED 2021
 Working groups with faculty
commissions
 Report directly to the dean,
periodically.
 Board of trustees with expert leaders
 Meet weekly. Daily, if possible.
 Interact with faculty and experts,
closely.
 Share digital spaces
 Worship and practice Teamgeist, trust,
values, common research topics and
experience, enthusiasm, and a little of
stubbornness whenever needed.
 Think of students all the time
Source: Gert Altmann, www.pixabay.com 2020,
free comercial use;
Thanks for your attention!
For further insights and discussion, please contact:
dagmar.monett-diaz@hwr-berlin.de
claudia.lemke@hwr-berlin.de
22
Monett & Lemke, INTED 2021

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University-Industry Collaboration's Next Level: A Comparative Study as Basis for a User-centred Design of a Master's Programme in Digital Transformation

  • 1. UNIVERSITY-INDUSTRY COLLABORATION’S NEXT LEVEL: A COMPARATIVE STUDY AS BASIS FOR A USER-CENTRED DESIGN OF A MASTER’S PROGRAMME IN DIGITAL TRANSFORMATION Dagmar Monett, Claudia Lemke Berlin School of Economics and Law (GERMANY) 15th annual International Technology, Education and Development Conference, INTED 2021, Valencia, March 8th-9th, 2021
  • 2. Outline ★ Motivation ★ Methodology ★ Results ★ Master’s study programme on Digital Transformation ★ Conclusion 2 Monett & Lemke, INTED 2021
  • 3. Outline ★ Motivation ★ Methodology ★ Results ★ Master’s study programme on Digital Transformation ★ Conclusion 3 Monett & Lemke, INTED 2021
  • 4. Needed: new education mindset 4 Monett & Lemke, INTED 2021 Learners are not sufficiently involved in the current higher education policy debates and scientific discourses on the opportunities and challenges of digital change. This means that they usually only play the role of passive participants.* * Translated from (Baumann et al. 2019), DOI: 10.5281/zenodo.3250766) Missing piece: a truly user-centred approach that responds to high pressing challenges of both tertiary education and digital transformation at the enterprise. Source: Gert Altmann, www.pixabay.com 2020, free comercial use;
  • 5. 5 Monett & Lemke, INTED 2021 MINT-Herbstreport 2020 (p. 60), Institut der deutschen Wirtschaft https://www.iwkoeln.de/fileadmin/user_upload/Studien/Gutachten/PDF/2020/ MINT-Herbstreport_2020.pdf ■ Older workers in STEM professions in Germany ■ Proportion of age segment, 55+ years Dark blue: up to 18,1% Dark grey: more than 23,9% Also a challenge: Demographics
  • 6. The German Dual System 6 Monett & Lemke, INTED 2021 David Liuzzo https://commons.wikimedia.org/w/index.php?curid=1276668 ■ Founded in Baden-Württemberg (1974) ■ Companies claimed for more praxis-oriented study programmes ... ■ ... and fostered their development!
  • 7. Universities of Applied Sciences 7 Monett & Lemke, INTED 2021 Higher education instruction Compulsory internships at companies + = 3 years of job integrated learning, where companies are responsible for the practice-oriented part of the studies!
  • 8. Outline ★ Motivation ★ Methodology ★ Results ★ Master’s study programme on Digital Transformation ★ Conclusion 8 Monett & Lemke, INTED 2021
  • 9. Three surveys were conducted 9 University’s partner companies Time period: Dec 3rd, 2019 – Jan 6th, 2020 Invitations sent: 376 Responses received: 99 Students Time period: Apr 1st, 2019 – Apr 14th, 2019 Invitations sent: 11,192 Responses received: 461 Other companies Berlin/Brandenburg Time period: Jan 28th, 2020 – Feb 9th, 2020 Invitations sent: 120 Responses received: 21 M a i n g o a l Monett & Lemke, INTED 2021 S1 S2 S3 To gather information about the preferences from both perspectives, of the learners and of potential companies
  • 10. Typical survey topics 10 Monett & Lemke, INTED 2021 Section Topics General information about the person For students: type of studies, year, term, career, faculty or school For companies: company, role, whether they have already students and where General information about master’s studies Starting time, reasons for studying a master, location, university, time model, payment model, format, frequency, specialization level, language General information about possible contents Interest/motivation, potential modules and contents
  • 11. Outline ★ Motivation ★ Methodology ★ Results ★ Master’s study programme on Digital Transformation ★ Conclusion 11 Monett & Lemke, INTED 2021
  • 12. General information about participants 12 Monett & Lemke, INTED 2021 Students (survey S1): ● 87% Bachelor students (38.6% first-year, 22.1% second-year, and 23.9% third-year) ● 11.9% Master students (5.2% first-year and 5.4% second-year), ● 49.2% already in Dual studies From companies (surveys S1 and S2): ● 33.3% (resp. 61.9%) heads of departments or C-level in S2 (resp. S3) ● 18.2% training or junior managers (S2) ● 23.8% engineers or with a similar role (S3) ● Rest: instructors, project leaders and consultants, among others
  • 13. General information Master’s Studies 13 Monett & Lemke, INTED 2021 Students (survey S1): ● 54% plans Master’s studies after graduating ● The attractiveness of the content or of the area of expertise played the most important role: 83.3% considered it “very important” or “extremely important” ● Ideally, students would study in Berlin (67.2%), part-time (39.7%), face-to-face at selected attendance weeks (29.9%), and without paying for the studies, if possible (61.6%) From companies (surveys S1 and S2): ● The attractiveness of the content or of the area of expertise: 93.9% ● Would assume part the costs (40.4% for survey S2 and 61.9% for survey S3) and would support learning activities “at” the company (45.5% for survey S2 and 47.6% for survey S3), although only on selected days
  • 14. Contents: Top five choices of students 14 Monett & Lemke, INTED 2021 Students’ choices (survey S1) include more technologies that are having and will continue to have a fundamental impact in our future. (For the Likert values “very interesting” and “extremely interesting” combined)
  • 15. Content: Top five choices of companies (i) 15 Monett & Lemke, INTED 2021 Respondents from companies in the second survey (S2) are more interested in management or company-related processes not necessarily concerning emergent technologies. (For the Likert values “very interesting” and “extremely interesting” combined)
  • 16. Content: Top five choices of companies (ii) 16 Monett & Lemke, INTED 2021 (For the Likert values “very interesting” and “extremely interesting” combined) The interest of respondents from non-partner companies (survey S3) considers both emergent technologies and company-related processes.
  • 17. Outline ★ Motivation ★ Methodology ★ Results ★ Master’s study programme on Digital Transformation ★ Conclusion 17 Monett & Lemke, INTED 2021
  • 18. Master’s Studies DT 18 Monett & Lemke, INTED 2021 Source: Gert Altmann, www.pixabay.com 2020, free comercial use; 1 year work experience; 210 ECTS Master of Science (M.Sc.), 90 ECTS Blended learning 4 study terms Learning + research + praxis Specializations: emerging technologies Interdisciplinary practical projects and challenges Dual studies Company support
  • 19. Digital skills 19 Monett & Lemke, INTED 2021  Critical thinking: differentiated, fact- based analysis, holistic point of view (technology - economy - society)  Collaboration and communication: interdisciplinary teams, interlinking theory with practical challenges, independent learning in both synchronous and asynchronous formats  Creativity: modern problem-solving methods like design thinking and agile management in companies and organizations Source: Gert Altmann, www.pixabay.com 2020, free comercial use;
  • 20. Outline ★ Motivation ★ Methodology ★ Results ★ Master’s study programme on Digital Transformation ★ Conclusion 20 Monett & Lemke, INTED 2021
  • 21. Best practices 21 Monett & Lemke, INTED 2021  Working groups with faculty commissions  Report directly to the dean, periodically.  Board of trustees with expert leaders  Meet weekly. Daily, if possible.  Interact with faculty and experts, closely.  Share digital spaces  Worship and practice Teamgeist, trust, values, common research topics and experience, enthusiasm, and a little of stubbornness whenever needed.  Think of students all the time Source: Gert Altmann, www.pixabay.com 2020, free comercial use;
  • 22. Thanks for your attention! For further insights and discussion, please contact: dagmar.monett-diaz@hwr-berlin.de claudia.lemke@hwr-berlin.de 22 Monett & Lemke, INTED 2021