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University-Industry Collaboration's Next Level: A Comparative Study as Basis for a User-centred Design of a Master's Programme in Digital Transformation

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UNIVERSITY-INDUSTRY COLLABORATION’S NEXT
LEVEL: A COMPARATIVE STUDY AS BASIS FOR A
USER-CENTRED DESIGN OF A MASTER’S
PROGR...

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Outline
★ Motivation
★ Methodology
★ Results
★ Master’s study programme on Digital Transformation
★ Conclusion
2
Monett & ...

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Outline
★ Motivation
★ Methodology
★ Results
★ Master’s study programme on Digital Transformation
★ Conclusion
3
Monett & ...

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University-Industry Collaboration's Next Level: A Comparative Study as Basis for a User-centred Design of a Master's Programme in Digital Transformation

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Slides of the talk at the 15th annual International Technology, Education and Development Conference, INTED 2021 (virtual conference), March 8th-9th, 2021.

Slides of the talk at the 15th annual International Technology, Education and Development Conference, INTED 2021 (virtual conference), March 8th-9th, 2021.

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University-Industry Collaboration's Next Level: A Comparative Study as Basis for a User-centred Design of a Master's Programme in Digital Transformation

  1. 1. UNIVERSITY-INDUSTRY COLLABORATION’S NEXT LEVEL: A COMPARATIVE STUDY AS BASIS FOR A USER-CENTRED DESIGN OF A MASTER’S PROGRAMME IN DIGITAL TRANSFORMATION Dagmar Monett, Claudia Lemke Berlin School of Economics and Law (GERMANY) 15th annual International Technology, Education and Development Conference, INTED 2021, Valencia, March 8th-9th, 2021
  2. 2. Outline ★ Motivation ★ Methodology ★ Results ★ Master’s study programme on Digital Transformation ★ Conclusion 2 Monett & Lemke, INTED 2021
  3. 3. Outline ★ Motivation ★ Methodology ★ Results ★ Master’s study programme on Digital Transformation ★ Conclusion 3 Monett & Lemke, INTED 2021
  4. 4. Needed: new education mindset 4 Monett & Lemke, INTED 2021 Learners are not sufficiently involved in the current higher education policy debates and scientific discourses on the opportunities and challenges of digital change. This means that they usually only play the role of passive participants.* * Translated from (Baumann et al. 2019), DOI: 10.5281/zenodo.3250766) Missing piece: a truly user-centred approach that responds to high pressing challenges of both tertiary education and digital transformation at the enterprise. Source: Gert Altmann, www.pixabay.com 2020, free comercial use;
  5. 5. 5 Monett & Lemke, INTED 2021 MINT-Herbstreport 2020 (p. 60), Institut der deutschen Wirtschaft https://www.iwkoeln.de/fileadmin/user_upload/Studien/Gutachten/PDF/2020/ MINT-Herbstreport_2020.pdf ■ Older workers in STEM professions in Germany ■ Proportion of age segment, 55+ years Dark blue: up to 18,1% Dark grey: more than 23,9% Also a challenge: Demographics
  6. 6. The German Dual System 6 Monett & Lemke, INTED 2021 David Liuzzo https://commons.wikimedia.org/w/index.php?curid=1276668 ■ Founded in Baden-Württemberg (1974) ■ Companies claimed for more praxis-oriented study programmes ... ■ ... and fostered their development!
  7. 7. Universities of Applied Sciences 7 Monett & Lemke, INTED 2021 Higher education instruction Compulsory internships at companies + = 3 years of job integrated learning, where companies are responsible for the practice-oriented part of the studies!
  8. 8. Outline ★ Motivation ★ Methodology ★ Results ★ Master’s study programme on Digital Transformation ★ Conclusion 8 Monett & Lemke, INTED 2021
  9. 9. Three surveys were conducted 9 University’s partner companies Time period: Dec 3rd, 2019 – Jan 6th, 2020 Invitations sent: 376 Responses received: 99 Students Time period: Apr 1st, 2019 – Apr 14th, 2019 Invitations sent: 11,192 Responses received: 461 Other companies Berlin/Brandenburg Time period: Jan 28th, 2020 – Feb 9th, 2020 Invitations sent: 120 Responses received: 21 M a i n g o a l Monett & Lemke, INTED 2021 S1 S2 S3 To gather information about the preferences from both perspectives, of the learners and of potential companies
  10. 10. Typical survey topics 10 Monett & Lemke, INTED 2021 Section Topics General information about the person For students: type of studies, year, term, career, faculty or school For companies: company, role, whether they have already students and where General information about master’s studies Starting time, reasons for studying a master, location, university, time model, payment model, format, frequency, specialization level, language General information about possible contents Interest/motivation, potential modules and contents
  11. 11. Outline ★ Motivation ★ Methodology ★ Results ★ Master’s study programme on Digital Transformation ★ Conclusion 11 Monett & Lemke, INTED 2021
  12. 12. General information about participants 12 Monett & Lemke, INTED 2021 Students (survey S1): ● 87% Bachelor students (38.6% first-year, 22.1% second-year, and 23.9% third-year) ● 11.9% Master students (5.2% first-year and 5.4% second-year), ● 49.2% already in Dual studies From companies (surveys S1 and S2): ● 33.3% (resp. 61.9%) heads of departments or C-level in S2 (resp. S3) ● 18.2% training or junior managers (S2) ● 23.8% engineers or with a similar role (S3) ● Rest: instructors, project leaders and consultants, among others
  13. 13. General information Master’s Studies 13 Monett & Lemke, INTED 2021 Students (survey S1): ● 54% plans Master’s studies after graduating ● The attractiveness of the content or of the area of expertise played the most important role: 83.3% considered it “very important” or “extremely important” ● Ideally, students would study in Berlin (67.2%), part-time (39.7%), face-to-face at selected attendance weeks (29.9%), and without paying for the studies, if possible (61.6%) From companies (surveys S1 and S2): ● The attractiveness of the content or of the area of expertise: 93.9% ● Would assume part the costs (40.4% for survey S2 and 61.9% for survey S3) and would support learning activities “at” the company (45.5% for survey S2 and 47.6% for survey S3), although only on selected days
  14. 14. Contents: Top five choices of students 14 Monett & Lemke, INTED 2021 Students’ choices (survey S1) include more technologies that are having and will continue to have a fundamental impact in our future. (For the Likert values “very interesting” and “extremely interesting” combined)
  15. 15. Content: Top five choices of companies (i) 15 Monett & Lemke, INTED 2021 Respondents from companies in the second survey (S2) are more interested in management or company-related processes not necessarily concerning emergent technologies. (For the Likert values “very interesting” and “extremely interesting” combined)
  16. 16. Content: Top five choices of companies (ii) 16 Monett & Lemke, INTED 2021 (For the Likert values “very interesting” and “extremely interesting” combined) The interest of respondents from non-partner companies (survey S3) considers both emergent technologies and company-related processes.
  17. 17. Outline ★ Motivation ★ Methodology ★ Results ★ Master’s study programme on Digital Transformation ★ Conclusion 17 Monett & Lemke, INTED 2021
  18. 18. Master’s Studies DT 18 Monett & Lemke, INTED 2021 Source: Gert Altmann, www.pixabay.com 2020, free comercial use; 1 year work experience; 210 ECTS Master of Science (M.Sc.), 90 ECTS Blended learning 4 study terms Learning + research + praxis Specializations: emerging technologies Interdisciplinary practical projects and challenges Dual studies Company support
  19. 19. Digital skills 19 Monett & Lemke, INTED 2021  Critical thinking: differentiated, fact- based analysis, holistic point of view (technology - economy - society)  Collaboration and communication: interdisciplinary teams, interlinking theory with practical challenges, independent learning in both synchronous and asynchronous formats  Creativity: modern problem-solving methods like design thinking and agile management in companies and organizations Source: Gert Altmann, www.pixabay.com 2020, free comercial use;
  20. 20. Outline ★ Motivation ★ Methodology ★ Results ★ Master’s study programme on Digital Transformation ★ Conclusion 20 Monett & Lemke, INTED 2021
  21. 21. Best practices 21 Monett & Lemke, INTED 2021  Working groups with faculty commissions  Report directly to the dean, periodically.  Board of trustees with expert leaders  Meet weekly. Daily, if possible.  Interact with faculty and experts, closely.  Share digital spaces  Worship and practice Teamgeist, trust, values, common research topics and experience, enthusiasm, and a little of stubbornness whenever needed.  Think of students all the time Source: Gert Altmann, www.pixabay.com 2020, free comercial use;
  22. 22. Thanks for your attention! For further insights and discussion, please contact: dagmar.monett-diaz@hwr-berlin.de claudia.lemke@hwr-berlin.de 22 Monett & Lemke, INTED 2021

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