Creating a shared cultural experience can help engage your brand's audiences in a meaningful way. Find out firsthand how the Minnesota Wild inspired its fan base to actively participate in a new tradition, Our Ice.
3. What do we need to accomplish?
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Engage a broader group of fans.
Dominate the local sports conversation.
Create demand for tickets to early-season games.
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ForWild fans,
winning is important.
But it’s not why
they are a fan.
“Wild fans, we do it because
we love hockey.Through thick and
thin.”
- Casual Fan
Source: Fanatics Loyal Fans Study 2016
8. What drives their fandom?
A sense they are part
of something bigger
than themselves.
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“No one likes NFL fans at games.
With the Wild, it feels like you are
hanging with your friends.We’ll
celebrate with strangers.”
- Casual Fan
“We’re the State of Hockey.We
own this sport.”
- Casual Fan
“We’re hockey purists in this state.
We love it from every level.”
- SeasonTicket Holder
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“The No. 1 reason people
become fans is that it’s
your connection to your
community.’’
- Adam Earnhardt, co-author of Sports Fans, Identity and Socialization: Exploring the
Fandemonium
Source: SeattleTimes, 2015
10. Our challenge then, is to strengthen this
sense of community through something all
Minnesotans share.
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Minnesotans
Hockey
bonds
11. Bonds are about more than
simply a love of hockey.
Because we do more than
just love this sport.
We live it.
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“We played pond
hockey as kids, and of
course my parents had
season tickets to the
North Stars.”
- Casual Fan