Live sports broadcasting is arguably the last bastion for live TV viewing. and NFL Football accounts for 1/3 of sports viewing. IPG Media Lab and DIRECTV partnered on an annual “Survey of the American Football Consumer,” which is designed to measure the following:
• The NFL Viewing Experience
• NFL Fans’ Passion for the Game
• Consumption Habits of NFL Fans
• Brand Relevance to NFL Audiences
Download and read our full report to learn more on how to fully connect with American football fans.