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Tamara Mendelsohn, Eventbrite at #RLTM NY 11

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Tamara Mendelsohn, Eventbrite at #RLTM NY 11

  1. 1. @realtimereportTheRealtimeReport.com<br />
  2. 2.
  3. 3. 3<br />
  4. 4. What is Eventbrite?<br />4<br />
  5. 5. Traffic sources in January 2008<br />5<br />
  6. 6. Publish events to Facebook in one step<br />6<br />
  7. 7. Traffic sources in May 2011<br />7<br />
  8. 8. Sharing drives ticket sales<br />8<br />
  9. 9. One attendee : 130 friends<br />9<br />
  10. 10. One attendee’s<br />Potential Reach<br />16,900 friends<br /> One attendee’s potential reach:<br /> 16,900 friends<br />10<br />
  11. 11. We think about when and where we share<br />11<br />
  12. 12. Post-purchase<br />12<br />
  13. 13. We facilitate a natural behavior<br />13<br />
  14. 14. The social commerce virtuous cycle<br />14<br />
  15. 15. …Drives true social commerce<br /><ul><li> Over 4,000 events shared on Facebook a day
  16. 16. Over 1,000 Eventbrite events shared on Twitter a day
  17. 17. Over 400 Invite Friends emails a day</li></ul>- Over 500 LinkedIn shares a day<br />- Enabling event organizers to reach more people and sell more tickets<br />15<br />
  18. 18. When one person shares an Eventbrite event on Facebook with their friends, it yields on average…<br />16<br />
  19. 19. When one person shares an Eventbrite event on Facebook with their friends, it yields on average…<br />$2.52 in ticket sales<br />17<br />
  20. 20. When one person shares an Eventbrite event on Facebook with their friends, it yields on average…<br />$2.52 in ticket sales<br /> 11 event page visits<br />18<br />
  21. 21. Dollars per share by platform<br />Facebook: $2.52<br />Invite friends email app: $2.34 <br />LinkedIn: $0.90<br />Twitter: $0.43<br />
  22. 22. 40% of Facebook shares occurred pre-purchase, vs 60% which occurred post-purchase.<br />20<br />
  23. 23. 40% of Facebook shares occurred pre-purchase, vs 60% which occurred post-purchase. <br />The motivation to share is higher once the purchase is made.<br />21<br />
  24. 24. A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share.<br />22<br />
  25. 25. A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share.<br />A post-purchase share is more impactful.<br />23<br />
  26. 26. Networking events had the highest share rate, followed by business events and conference/seminars.<br />24<br />
  27. 27. Shares for music events are the most valuable, at over $12 per share. Next most valuable are shared for fundraisers, social events, and food and wine events.<br />Though people are more likely to share business-related events, shares for social events drive the most sales.<br />25<br />
  28. 28. Sharing by event type<br />Ticket sales per share<br />Event type<br />26<br />
  29. 29.
  30. 30. Thank you!<br />tamara@eventbrite.com<br />@tmendelsohn<br />28<br />

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