Following the success of the first Virtual Programmatic Day in 2017, IAB Europe will be holding two in 2018. The first Virtual Programmatic Day will take place on 19 April. You are invited to register here: https://register.gotowebinar.com/#register/1152995559725336066

1. AGENDA
REGISTER HERE

2. 10.30-10.40
(CEST)
09.30-09.40 (BST)
Welcome and introduction
Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Head of Open
Demand International, Oath
10.40-10.50
(CEST)
09.40-09.50 (BST)
IAB Europe Header Bidding and Auction Dynamics white paper
Learn about the upcoming white paper from IAB Europe and how it can help you understand the
latest developments in header bidding and auction dynamics and what key areas should be
considered.
Kay Schneider, General Manager, SmartX Platform (RTL Group) and leader of IAB Europe Header
Bidding and Auction Dynamics white paper
10.50-11.20
(CEST)
09.50-10.20 (BST)
PANEL Header Bidding and Auction Dynamics
How is the world of header bidding and auction dynamics evolving and what are the considerations,
opportunities and challenges for buy-side and sell-side stakeholders?
[MODERATOR] Andrew Buckman, Managing Director EMEA, Sublime Skinz
Alvaro Bolivar, VP Product Management, Oath
Lisa Kalyuzhny, Director Advertiser Solutions, PubMatic
Jonas Dobravolskas, Product Director, Adform
Ellen Mikals, Senior Strategic Publisher Partnerships Manager, Criteo
11.20-11.55
(CEST)
10.20-10.55 (BST)
PANEL The Impact of GDPR on Programmatic Trading
The GDPR is set to come into effect on 25 May this year bringing with it stricter rules and new
requirements, but what does it actually mean for the trading of advertising programmatically? This
panel will discuss the key considerations for all stakeholders and how the IAB Europe Transparency
and Consent Framework will ensure the future growth of the global publishing industry.
[MODERATOR] Michele Appello, Senior Director Business Solutions, Improve Digital
Charlie Glyn, Head of Programmatic, Havas Media Group
Julia Shullman, VP, Chief Privacy Counsel, AppNexus
Andrew Buckman, Managing Director EMEA, Sublime Skinz
Mirjam Berkheij-Naves, Director of Technical Operations Europe SpotX
Chris Hartsuiker, Public Policy Officer, IAB Europe
11.55-12.15
(CEST)
10.55-11.15 (BST)
PANEL Building Transparency and Trust in the Digital Advertising Supply Chain
Following on from the publication of the IAB Europe Transparency Guide, the panel will dive deeper
into transparency concerns in the supply chain and explore the applications of the
Transparency Guide and other industry initiatives.
[MODERATOR] Ina Arens, Head of Programmatic, MediaCom
Bastiaan Spaans, SVP Commercial, Improve Digital
Luke Fenney, VP Publishers Development, Index Exchange
Simon Burgess, Business Development Director, Oracle Data Cloud
Özlem Geyik, Business Development Manager, DoubleClick(representing IAB Turkey)
Emmanuel Odigan, Commercial Director UK and Ireland, FreeWheel
12.15-12.30
(CEST)
11.15-11.30
BST
Audience Q&A
Your opportunity to ask the speakers any questions.
Moderated by Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Head
of Open Demand International, Oath
12.30-12.35
(CEST)
11.30-11.35 (BST)
Summary and close
Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Head of Open
Demand International, Oath
#IABEUVPD

3. @iabeurope
/iab-europe
CONTACT
Marie-Clare Puffett puffett@iabeurope.eu
Business Programmes Manager, IAB Europe
www.iabeurope.eu
#IABEUVPD