This research from comScore shows that consumers are increasing consuming digital media away from the PC, and joining measurement up across all platforms creates business value through an understanding of the increased reach and engagement consumers have with media owners.

1. For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
Multi-Device and Connected World:
Understanding Audience Behaviour
Mike Shaw, VP Media
4th November 2014

2. © comScore, Inc. Proprietary. 2comScore MMX Multi-Platform, July 2014
The Multi-Platform Majority Has Arrived
73%
UK
66%
ES
56%
DE
62%
US

3. © comScore, Inc. Proprietary. 3
Source: MobiLens, 3 mo. avg. ending March 2014* (*with the exception of Canada -1 month data March 2014), Country:
US, N=32,795, EU5, N=69,328, JP, N=12,240, CA, N= 5,170
Smartphone Owners Tablets in the Household by Market:
Fastest growth rates in Spain & Germany
41.1%
Of Smartphone owners have
tablets in the household
40.8%
36.2%
28.9%
28.2%
26.8%
24.0%
14.0%
+57.9% year on year growth
+74.6% year on year growth
N/A
+94.7% year on year growth
+68.9% year on year growth
+83.8% year on year growth
+73.6% year on year growth
N/A

4. © comScore, Inc. Proprietary. 4Source: comScore MMX MP, UK, August 2014
Content Not Consumed Equally:
Selected Content Category Consumption by PlatformTotalUniqueVisitors(000s)
22%
27%
33%
35%
40%
41%
41%
44%
53%
81%
13%
12%
54%
50%
34%
24%
33%
32%
29%
9%
65%
61%
13%
15%
26%
35%
26%
24%
18%
10%
Weather
Radio
Social Media
Retail
Newspapers
Health
Sports
TV
Travel
Government
PC Only PC/Mobile/Tablet Mobile Only

5. © comScore, Inc. Proprietary. 5
Highlighting Importance of Multi-Platform:
MailOnline have over 39m mobile/tablet-only users globally
Stephen Kinsella, Head of Analytics
As the world’s largest English-language
newspaper site…it is especially important for us
to demonstrate the breadth of our audience
across the globe.
100.5m Unique Users Worldwide

6. © comScore, Inc. Proprietary. 6
New Types of Audience Require New Types of Measurement
Learn more about content tagging for more complete reporting:
http://direct.comscore.com

7. For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
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Thank You
Mike Shaw
VP, Media mshaw@comscore.com