MARCOM12 presentatie Jeroen Elfferich - Tweede Scherm

881 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
881
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

MARCOM12 presentatie Jeroen Elfferich - Tweede Scherm

  1. 1. Tweede SchermVan Innovatie Naar Noodzaak Jeroen Elfferich @jeroen020 IAB Taskforce Second Screen CEO & Co-founder Ex Machina
  2. 2. How much media doesa 25 year old consume per day?
  3. 3. 9 hours
  4. 4. How much time does this take?
  5. 5. 6 hours
  6. 6. Second Screen• In US, 75% use TV & internet simultaneously • 50% do so every day (Clustalabs)• 86% of US mobile internet users use their phone while watching TV (Yahoo!Nielsen)• 30% of total iPad usage is while watching TV• 72% of under 25’s in the UK comment on programs via social networks (Digital Clarity)
  7. 7. Media Multitaskers
  8. 8. Why?• Broadband everywhere• Desirable hardware & intuitive, touch UIs• The WAF, KAF & FAF• New ways to share, communicate & compete: social networks & APIs• We want to be part of a group
  9. 9. Second Screen Usage• Navigation & Control• Conversation & Social Aggregation• Information• Interaction
  10. 10. Scope• Everything• Subject• Broadcaster/network/channel• Programme• Brand?
  11. 11. Stakeholders• IP owner & Production Company• Advertiser• Broadcaster• TV operator• TV manufacturer• Viewer/consumer/user• Rogue?
  12. 12. Generic
  13. 13. Guidance, Check-in & Aggregation
  14. 14. Broadcaster
  15. 15. Generic + Specific
  16. 16. The 5 M’s of Second Screen
  17. 17. 1988The ‘Henny HuismanEffect’ is a situationwhere the nationalphone system grindsto a halt due to asudden, massiveamount of phonecalls.
  18. 18. 1999 Big Brother: Making headlines worldwideInteractive voting via SMS and IVRToday still broadcast in 32 countries, 320 million viewers
  19. 19. Moment
  20. 20. 1 vs 100 (Microsoft Xbox)
  21. 21. Sync
  22. 22. Meaning
  23. 23. Intuitie (RTL4, Fremantle)
  24. 24. (Subtitled Video)
  25. 25. Mass
  26. 26. The Money Drop (Monterosa)
  27. 27. The voice of Holland Thuiscoach
  28. 28. Multi-Platform
  29. 29. web aShow
  30. 30. Broadcast site RTL web a fb appShow iOS andrd
  31. 31. TwitterfacebookBroadcast site RTL web a fb appShow iOS andrd
  32. 32. TwitterfacebookEPG Web appCheck-in iOS appSearch Android appBroadcast site RTL web a fb appShow iOS andrd
  33. 33. TwitterfacebookEPG Web appCheck-in iOS appSearch Android appBroadcast site RTL SBS NPO MTV Disc ... web a b c d e f g h i j k l m n m n o fb appShow iOS andrd
  34. 34. web app native fb app widget APIs APIs second screen platformTwitterfacebookEPG Web appCheck-in iOS appSearch Android appBroadcast site RTL SBS NPO MTV Disc ... web a b c d e f g h i j k l m n m n o fb appShow iOS andrd
  35. 35. web app native fb app widget APIs APIs second screen platformTwitterfacebookEPG Web appCheck-in iOS appSearch Android appBroadcast site RTL SBS NPO MTV Disc ... web a b c d e f g h i j k l m n m n o fb appShow iOS andrd
  36. 36. Monetize
  37. 37. Viggle (FunctionX)
  38. 38. Postcode Loterij Miljoenenjacht
  39. 39. Don’t• Treat Second Screen as Ceefax/Teletext• Just check-in• Gamify the un-gamifiable• Overdo it• Let the servers crash
  40. 40. Do• Synchronize• Call to action• Integrate: back & front• Reward interaction, create feedback loops• Offer pre & post-show experiences• Allow the second screen to be the first
  41. 41. Merci@jeroen020

×