Customer Relationship Management-Kara Every-Brady Australia
TS-Group Partnering Opportunities
1. TeleSky Shopping Inc
51 Middlesex St, Suite 127
N Chelmsford, MA – 01863
USA
www.TeleSkyGroup.com
TeleSky Shopping Pvt Ltd
#1, Solitaire Villa
Behind MITCON
Balewadi
PUNE – 411 045, INDIA
bizdev@teleskygroup.com
For information on our products and services,
please visit: www.TeleSkyShopping.com
TeleSky Shopping
Group
/TeleSkyShopping /User/TeleSkyShop
2. Introduction
TeleSky Shopping Group is the..
Largest Direct Response Marketing business in North America
amongst the South Asian demographics
Products/Service category:
Health & Wellness, Lifestyle and Spirituality
Facts:
! Incorporated in the commonwealth of Massachusetts, USA in 2009
! Back office operations in USA and India
! 90+ team of Sales, Customer care, Fulfillment specialists spread across
www.TeleSkyGroup.com Company confidential. Not to be shared without written permission
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3. Business Model
Customers find us via:
• TV advertising (targeting South Asians – US, Canada, Africa, Asia Pac)
• Internet searches (products, brand, symptoms)
• Word-of-mouth
Customers reach-out to us via:
• Phone (Local access & Toll-free numbers)
• Email & Web integrated Chat
Supply chain:
• We hold inventories in external/own warehouses (US, Canada, UAE, KSA, India)
• Orders are processed and shipped in 48 hours time
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www.TeleSkyGroup.com Company confidential. Not to be shared without written permission
4. Customer base
Primary Markets: USA, Canada, Africa, Asia Pac, GCC
Ethnicities:
o South Asians (Expats)
o Mainstream (Africa, GCC, Fiji, Mauritius)
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www.TeleSkyGroup.com Company confidential. Not to be shared without written permission
5. History
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www.TeleSkyGroup.com Company confidential. Not to be shared without written permission
2008 2009 2010 2011 2012 2013 2014
DR-TV venture in UK.
Back-office operations
in India
Incorporated in USA.
Spirituality &
Educational in the US
DRTV segment. Added
Lifestyle, Health &
Wellness categories.
Expanded into S.Africa
and Israel. All
operations managed
from India.
Added Asia Pac
region. Sales growing
in Australia, New
Zealand, Fiji, HK and
Singapore.
Added successful
products in the Health &
Wellness segments.
De-focused from UK
Added GCC markets –
both Expat & Emirati
Growing work force by
50% to address
market demands
Added North &
East Africa
markets.
More custom
labeled products.
6. Biz Highlights
Our Footprint:
• Unparalleled reach to 8.0 million South Asians (worldwide via TV
infomercials and Internet excluding India)
Products/Services
• Own + Licensed brands (Sandhi Sudha, Musli Power, MetaSlim)
• Made in USA, UK and India
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www.TeleSkyGroup.com Company confidential. Not to be shared without written permission
7. Core Strengths
• Identifying products with high consumer appeal
• Strategic partnerships with suppliers
• Developing media that helps effectively educate and market our products
Competitive Edge
• Creating brand awareness (collaborating with experts in the product segment)
• Technology Enabled Operations! (CRM, Analytics, Dialer Integration etc.)
• Market experience (US, U.K, Africa, India)
Media buying Leverage
Multi-region, multi-year contracts
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www.TeleSkyGroup.com Company confidential. Not to be shared without written permission
8. Partners & Vendors
Vendors
Well-known US, UK DRTV brands: Pitchwell, JML & Emson Inc.
Exclusive Product Partnerships
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www.TeleSkyGroup.com Company confidential. Not to be shared without written permission
9. Team TeleSky
Sirish Pattanshetty, President
• 17 years of Entrepreneurial expertise in DR-TV segment
• Expert at handpicking products with high consumer appeal
Naveen Udoshi, Vice President
• 18 yrs of Technology & International marketing experience
• Extensively knowledge in adopting low-cost tech, CRM & process
optimization
Vijay Porwal, Rahul Porwal, Directors (Procurement, Backend Operations)
Team Players
• India: 90+ team of product research, media production and contact center personnel
• Senior Executives: 50+ man years of experience in mail-order business, product
scouting and media productions.
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www.TeleSkyGroup.com Company confidential. Not to be shared without written permission
10. Partnership Highlights
Why partner with us?
• Worldwide reach to Ethnic & mainstream demographics
• TV & Web marketing, 24x7 phone based sales with multi-currency support
• Product procurement in India (for domestic partners) and cost-optimized
fulfillment
Immediate benefits
• Extend your product’s lifecycle with exposure to South Asian consumers worldwide
• Build a brand & gain international visibility especially in UAE, Africa & N. America
Added benefits
• Add to your top-line with international sales & revenues
• Enhance equity & investor options with the added visibility & market extensions
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www.TeleSkyGroup.com Company confidential. Not to be shared without written permission
11. Working Model #1
TeleSky obligations
• Product procured at a transfer pricing
• TV and Digital Media spend
• Customer engagement (offline/online), Worldwide fulfillment
• Training & grooming of Sales Consultants
Client’s obligations
• TV & Internet creatives (multi lingual, short/long formats)
• Optional eCommerce & CRM interfacing
Partnership T & Cs
• Inventory received after dry-run of media (ex-works India, USA, Dubai, Saudi Arabic,
Payment terms NET30)
• Product marketed & distributed by TeleSky, under strict non-infringing agreement
• Periodic updates to clients on products/orders/strategies
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www.TeleSkyGroup.com Company confidential. Not to be shared without written permission
12. Working Model #2
TeleSky obligations
• Marketing budget & media planning (TV & Digital) services
• Customer engagement (phone, online, offline), Worldwide fulfillment
Client’s obligations
• TV and Digital Media spend
• TV & Internet creatives (multi languages, formats)
• Training & grooming of Sales Consultants
• Fully functional eCommerce & CRM interfacing
Partnership T & Cs
• Inventory received before go-live date (ex-works India, USA, UAE, Saudi)
• Customer engagement costs (contact center, admin staff etc)
• Inventory handling costs (Transit, clearances, duties, stocking, pick&pack etc)
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www.TeleSkyGroup.com Company confidential. Not to be shared without written permission
13. Partnership Success Strategy
Marketing
• Brand building via Investment in TV/digital media
• Cross-pitching & up-selling of complementing products
Products & Marketing Strategies
• Adopting unique strategies for each of the global markets
• Offer “value for money product bundles
• Web based marketing & analytics based selling
New Market Exploration
• Your brand receives visibility to affluent South Asian buyers in newer geographies
• Develop mainstream customer base in US, Canada, Russia, Africa & Middle East
Operational efficiency
• You benefit by our scale, reach & resource optimization
• Shared infrastructure (warehouse, back-office resources, logistics)
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www.TeleSkyGroup.com Company confidential. Not to be shared without written permission
14. Get in touch
We strongly believe in our ability to Innovate and Promote
products that appeal to our consumer’s needs and beliefs.
Get in touch with us for business and partnership opportunities:
bizdev@teleskygroup.com
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www.TeleSkyGroup.com Company confidential. Not to be shared without written permission