1. Artist Research
Intro :
In this PowerPoint I will be analysing artists that our similar to ours. I will be
discussing appearance, genres, age and the way they are conveyed towards an
audience. I believe that when promoting an artist, one of the first things you should
do is research about artists similar to yours and find out ways in which they are
successful at selling themselves. Later on in the PowerPoint I will also be describing
ways in which I want to sell our artist based on research I have collected.
3. Kehlani
Origin - Oakland, California
Age - 20
Genre - PBR&B, R&B, Hip Hop
Label - Atlantic Records & member or HBK
Gang
Features - Chance The Rapper, Charlie
Puth, BJ The Chicago Kid and Trey Songz
Appearance – Sexy, stylish, up-to-date with
fashion, hood girl and an idol for teenage
girls when it comes to looks and body
4. Jhene Aiko
Origin - Los Angeles, California
Age - 27
Genre - PBR&B, R&B, Hip Hop and Neosoul
Label - ARTium, Def Jam, Island Def Jam
(current), The Ultimate Group and Epic
Features - Ab Soul, Kendrick Lamar, Drake,
Big Sean, SchoolboyQ and Childish Gambino
Appearance - Huge variety of styles, sexy,
attractive and provocative
5. SZA
Origin - St Louis, Missouri
Age - 24
Genre - PBR&B, R&B and Neosoul
Label - Top Dawg Entertainment (TDE)
Features - Isaiah Rashad, Schoolboy-Q,
Ab- Soul, Wale, Kendrick Lamar & Jay
Rock
Appearance - During performances she
wears free-flowing clothes for easy
movement. In music videos she tends to
wear oversized jerseys, converse-like
trainers, dresses quite elegantly
6. How we want our artist to be
conveyed
SEXY
Why?
We want our artist to be
conveyed as sexy because
youthful artists in today’s music
industry are usually all about
being sexy and appealing to
males and females.
YOUTHFUL
Why?
We want our artist to be
youthful so she can relate to
our target audience because
our target audience is quite
young.
IDOLISED
Why?
We want our artist to be
idolised because when an
artist can be loved and
adored by her audience
she will gain a bigger
audience and popularity.
COOL/STYLISH
Why?
Females, especially love
fashion and style, and for
their favourite artist to
dress like them will make
them appeal to them even
more.
7. What we want our artist to have/do
1) We want our artist to have her own label like J.Cole with Dreamville or like Logic with Visionary Music
Group. We would also consider joining a bigger label if our artist created her own just like Kanye West
who created GOOD Music but it also signed under Jay-Z’s label, Roc- A-Fella Records.
2) We want our artist to share their music via YouTube, Soundcloud and Spotify which can gain her views
and subscribers.
3) We want our artist to allow free downloads for starters then she will charge people whatever they
want to pay just like Radiohead.
4) We want our artist to have her own merchandise because this is a good way to produce a lot of
revenue and to also spread the artist’s name across the world.
5) We want our artist to hold concerts at small London venues, then eventually grow into bigger venues
worldwide
- London XOYO
- Brixton Academy
- Konnect
- The Roundhouse
6) We want our artist to have an Instagram, Facebook and Twitter page so she cant interact with her
audience, do competitions to and giveaways to give something back to her audience.
