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WHAT IS INBOUND?
Over the past decade, 
there’s been a fundamental 
shift in the way companies 
reach their audience.
THEN 
Brands were in control. Buyers were constantly 
bombarded with billboards, commercials, and 
cold calls trying to se...
We used to rent our buyers’ attention with traditional 
marketing like billboards, commercials, and cold calls. 
THEN 
NOW...
The old 
playbook is 
BROKEN. 
86% 
skip TV ads 
91% 
unsubscribe 
from email 
200M 
on the 
Do Not Call list 
44% 
of dir...
The way humans shop and buy has changed 
dramatically. If companies want to connect with their 
audience today, they have ...
The way humans shop and buy has changed 
dramatically. If companies want to connect with their 
audience today, they have ...
At its core, inbound is about 
building relationships with 
your audience by providing 
them with value.
Q: How? 
A: 
By creating authentic content and personalized 
interactions throughout the buying process to attract 
leads,...
At HubSpot, we are on a 
mission to make the world 
more inbound by empowering 
businesses to connect with 
their audience...
HubSpot’s integrated marketing and sales platform has all 
the tools companies need to do this including blogging, 
social...
Learn more about inbound marketing and 
sales at blog.hubspot.com
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We used to rent our What Is Inbound?

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We used to rent our buyers’ attention with traditional
marketing like billboards, commercials, and cold calls.
THEN
NOW
The customer is in control. Buyers are tuning out
loud, interruptive advertising and consuming
information online.

Published in: Marketing
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