As an ecommerce company, every visit to your website could turn into a sale. But, even small mistakes might be hurting your conversion rates. Here are 6 of the worst mistakes that are reducing your conversion rates, along with how to fix them. Although they may seem like small changes, they can have a big impact on your bottom line. Ready to learn about the other 24 ecommerce conversion mistakes to avoid? Check out the ebook: http://hubs.ly/H02MT690

1. THE 6 WORST ECOMMERCE
CONVERSION MISTAKES
(And How to Fix Them)

2. Running an ecommerce business
takes a lot more than a website
and an ecommerce platform for
accepting payments.

3. It’s a learning process that
never ends

4. It’s a learning process that
never ends, because
mistakes can cost you sales.

5. Sometimes the smallest tweak can have
a BIG IMPACT on your bottom line.

6. Here are the six worst conversion errors

7. Here are the six worst conversion errors
(and how you can avoid them.)

8. THE WORST PRE-TRANSACTION
CONVERSION MISTAKE

9. DON’T: OVERLOOK
MICROCONVERSIONS

10. 99% of first time visitors to your
site won’t make a purchase.

11. 99% of first time visitors to your
site won’t make a purchase.
(But they may sign up for your newsletter)

12. Microconversions= smaller actions
on the journey to a purchase

13. DO: PROVIDE OPPORTUNITIES FOR
EARLY, SMALL CONVERSIONS TO
KEEP BUYERS ENGAGED

14. THE WORST CONVERSION
MISTAKE ACROSS YOUR WEBSITE

15. DON’T: CREATE A POOR
MOBILE EXPERIENCE

16. When a non-responsive website
is viewed on mobile, users have
difficulty interacting.

17. If a mobile site isn’t as easy
to use as a full site, you can
be certain mobile users
aren’t buying.

18. DO: ENSURE YOUR WEBSITE IS
MOBILE OPTIMIZED (AND EASY TO
NAVIGATE)

19. THE WORST SEARCH AND
NAVIGATION CONVERSION
MISTAKE

20. DON’T: MAKE SITE SEARCH
HARD TO FIND

21. Making your site search function
hard to find is almost the same
as not offering a search option.

22. If you don’t provide a site search
function, you’ll invite customers
to leave immediately and visit a
competitor.

23. DO: INCLUDE SEARCH IN THE TOP
RIGHT CORNER OF EACH PAGE

24. THE WORST PRODUCT PAGE
CONVERSION MISTAKE

25. DON’T: LEAVE OUT SOCIAL PROOF

26. Social proof from friends, family, and
even strangers is more important
today than it has ever been.

27. Including social proof on the product
page itself can help give consumers
the comfort to click buy.

28. DO: PROVIDE AMPLE SOCIAL
PROOF ON THE PURCHASE PAGE

29. THE WORST PROMOTION
CONVERSION MISTAKE

30. DON’T: NEGLECT CROSS-SELL
OPPORTUNITIES

31. The idea behind cross-selling is to let
buyers know you carry much more
than the product they have in mind.

32. For instance, if buyers are looking at a pair of
boots, then cross-selling the suggestion of boot
socks could go a long way.

33. DO: DISPLAY CROSS-SELLING
PURCHASE SUGGESTIONS

34. THE WORST CHECKOUT
PAGE CONVERSION MISTAKE

35. DON’T: IGNORE ABANDONED CARTS

36. $3.38 trillion was forfeited in
abandoned shopping carts in 2015.

37. Following up with customers who
walked away from a purchase can
bring them right back with credit
cards in hand.

38. Nearly 100% of return
visitors will complete
the purchase within
two weeks.

39. DO: FOLLOW UP TO WIN BACK
SALES FROM ABANDONED CARTS

40. THAT’S A WRAP. LET’S REVIEW.

41. THAT’S A WRAP. LET’S REVIEW.
(Or skip ahead to learn the other 24
conversion mistakes to avoid)

42. DON’T: OVERLOOK MICROCONVERSIONS
DO: PROVIDE OPPORTUNITIES FOR EARLY, SMALL
CONVERSIONS TO KEEP BUYERS ENGAGED

43. DON’T: CREATE A POOR MOBILE EXPERIENCE
DO: ENSURE YOUR WEBSITE IS MOBILE
OPTIMIZED AND EASY TO NAVIGATE

44. DON’T: MAKE SITE SEARCH HARD TO FIND
DO: INCLUDE SEARCH IN THE TOP RIGHT CORNER
OF EACH PAGE

45. DON’T: LEAVE OUT SOCIAL PROOF
DO: PROVIDE AMPLE SOCIAL PROOF ON THE
PURCHASE PAGE

46. DON’T: NEGLECT CROSS-SELL OPPORTUNITIES
DO: DISPLAY CROSS-SELLING PURCHASE
SUGGESTIONS

47. DON’T: IGNORE ABANDONED CARTS
DO: FOLLOW UP TO WIN BACK SALES FROM
ABANDONED CARTS

48. WANT TO LEARN THE OTHER 24
ECOMMERCE CONVERSION MISTAKES TO
AVOID?

49. CHECK OUT THE EBOOK:
32 ECOMMERCE CONVERSION
MISTAKES TO AVOID

50. Some mistakes may be
unavoidable, and you’ll learn
to correct them as you go.

51. Fortunately, because
these errors are so common,
there are easy ways to fix them.$
$
$
$