Keynote – Digital Impact on Design Commerce by Monica Dodi

1. Women’s Venture Capital
Fund
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2. Women’s Venture Capital Fund
Monica Dodi
Managing Director/Founder
Introduction
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3. Women’s Venture Capital Fund
Investment in Women
• Research from McKinsey, Harvard, Dow Jones,
Catalyzt, Kauffman Foundation and many other
notable institutions have proven that GENDER
DIVERSITY MATTERS!
• Increased Productivity
• Increased Profitability
• Better Decision Making
• Increased ROI
• Yet, only 7% of VC Funds are made in companies
that have at least one woman founder!
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4. Women’s Venture Capital Fund
The Female Market Opportunity
• 80% Consumer Purchases worldwide are made by
women.
• The female consumer market will grow faster and
be bigger than BRIC (Brazil, Russia, India, China)
combined in the next ten years.
• The majority of women are not happy with the
products and services that are available, especially
financial services, electronics, automobiles.
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5. Women’s Venture Capital Fund
Digital Design Marketplace
• Huge Market Opportunity in all stages and
sectors
• B2B – Processes, Production, Services
• B2C – Design, Marketing, Services
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6. Women’s Venture Capital Fund
Some Digital Design Trends
• Eco Friendly/Sustainability
• Internet of Things/Smart House
• Business Models and Players
• Social Media and Branding
• Supply Chain - Sourcing, Fulfillment, Shipping
• Millennials!
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7. Women’s Venture Capital Fund
Venture Capital
• Investment Fund – capital from individuals and institutions,
actively managed
• Expect higher returns for higher risk
• Invest in New Companies with innovative products and
services in return for % company
• Different Funds have different mandates
• Typically seeking highly growth brands that will be acquired
by large companies or go public
• Returns are earned over 7 - 10 years
• Not liquid
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8. Women’s Venture Capital Fund
What VC Investors Want
Returns, Returns, Returns!
Or, in other words,
Exit, Exit, Exit!
There are only two ways:
IPO
M&A
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9. Women’s Venture Capital Fund
What VC Investors Want
• Geography – Location is important
• Sector – Consumer Goods, IT, Media, Services
• Stage – Seed/Angels, Early, Growth, Debt
• Referrals – Who they know and respect
• Risk Profile
• Investment Mandate
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10. Women’s Venture Capital Fund
What VC Investors Want
• IP – Innovation/Differentiation
• Pain Point – Market Need/Desire
• Scalability – How Fast, How Much, Marginal
Cost and Breakeven
• TAM – How Large Total Addressable Market
• Barriers – How Difficult to Enter and Compete
• Competition – Direct and Indirect
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11. Women’s Venture Capital Fund
What VC Investors Want
• Management Team: Domain Expertise, Track Record
• Strategic Partners/Co-Investors
• Viable and/or Unique Business Model
• Marketing Strategy and Roll Out Plan
• Financials and Key Assumptions
• Capital Needs
• Terms and Valuation
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12. Women’s Venture Capital Fund
Other Sources of Capital
• Uncle Harry, Mom and Dad,
• Friends and Colleagues
• Credit Cards/Commercial Banks
• Angel Investors/Incubators
• Grants and Government Loans
• Strategic Partners and Trade Debt
• LOI/Purchase Orders
• NEW: CROWDFUNDING!
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13. Women’s Venture Capital Fund
Next Steps
• Research, Research, Research!
• Consumer data, competitors, latest trends, partners
• Reach Out to Known and Unknown Advisors/Experts
• Options – Pros and Cons
• Cost/Benefit Analysis
• Key Assumptions?
• Best and Worst Case Scenarios
• Conferences and Events
• Executive Summary and Forecasts
• Business Plan, Capital Needs, Go-to-Market Strategy
• Seek Funding - Now or Later?
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14. Women’s Venture Capital Fund
Thank You!
monica@womensvcfund.com
www.womensvcfund.com
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