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1.1 b course overview startups

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Overview of a set of courses that has been taught worldwide. 20 classroom hours of material, all available on SlideShare

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1.1 b course overview startups

  1. 1. 10 sessions: Company Formation through Exit… This presentation is made possible by the support of the American People through the United States Agency for International Development (USAID). The contents of this presentation are the sole responsibility of Rick Rasmussen and do not necessarily reflect the views of USAID or the United States Government.
  2. 2. Different type of an MBA-style program Scalable Startup Large Company Transition Entrepreneurship - Early company structure - Market sizing - Customer discovery - Product vs. market fit - Predictive accounting - Raising money -View towards exits Business School - Human Resources - Financial Accounting - Operations - Modeling for Optimization - Distribution - Global Value Chain Strategies - Mergers & Acquisitions
  3. 3. Expectations • Take your Idea and build a Business • Learn the language of entrepreneurship in Silicon Valley • Give you Tools to evaluate, improve and execute on your business • What investors actually care about. How best to attract their interest • Steps in the journey – Start  process  potential exit
  4. 4. Week 1: A start • Silicon Valley • Company Formation • Equity Math • Outsourcing v. Product • Accelerators and Incubators • Startup Genome
  5. 5. Week 2: Team • Team dynamics • How to Hire • How To Fire
  6. 6. Week 3: Market and Opportunity • Customer Development Process • Customer Discovery • Market research on the cheap • B2B B2C B2B2C • Market Size – TAM, SAM, SOM • Competitive Analysis and Positioning TAM: total possible market for your product category SAM: Based on your current business model SOM: based on practical limits of your business model
  7. 7. Week 4: Product-Market Fit • Customer Validation • Lean Startup • Business Canvas • CLV > CAC • Ecosystem Modeling
  8. 8. Week 5: Go-to-Market • The basic sales process • Customer creation • Branding, PR, Social Media • Sales force structure and compensation • Online Marketing
  9. 9. Week 6: Financials • Company Building • Financial Basics – Building a model from ground-up – Income Statement – Balance Sheet and Cash Flow Statement • Building a Finance Team
  10. 10. Week 7: Global and Strategic Alliances • Startup Genome • Cultural Modeling • Global Business Cultures • International Expansion Strategies • Strategic Alliances and Partnerships
  11. 11. Week 8: Networking, Pitching, Negotiating • Venture Capital Business Model • VC Psychology • The Pitch • Your VC meeting – Things not to say – VCs to avoid
  12. 12. Week 9: Post Funding Management • Board of Directors • Managing your board • Building your HR Team • Post-funding obligations
  13. 13. Week 10: Financing and Exits • Early Stage Financing – Convertible Notes – Priced Rounds – Term sheet terminology • Valuation • Term Sheets • Due diligence process • Graduation..!
  14. 14. Recommended Texts • Entrepreneur’s Legal Guide to Starting Up Zafar • Sharing Pie Moyer • High Output Management Grove • Startup Owners Manual Blank, Dorf • Crossing the Chasm Moore • Market Research on a Shoestring Zafar • Lean Startup Reis • Business Model Generation Osterwalder • Marketing High Technology Davidow • How to Win Friends & Influence People Carnegie • Building Strong Brands Aaker • Cultures & Organizations Hofstede • Get Funded! Zafar • Startup Boards Feld, Willingham • The Curriculum Bing

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