12 Things You Can Do To Rock Your Social Media in 2015
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A presentation aimed at hotels, accommodation or tourism operators, here are 12 practice things you can do to bring your social media activities together for 2015. For some more commentary on these slides check out the blog post at www.gofuturemedia.com
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12 Things You Can Do To Rock Your Social Media in 2015
- 3. a hashtag is way to aggregate information online they are a great way to listen to what people are saying about a certain event, tv show, brand or topic #MaxOcc14 #TTOT #BeachThursday #SeeAustralia
- 5. Credit: https://blog.kissmetrics.com Credit: http://www.business2community.com
Editor's Notes
- There is Brand Generated Content which is important there is also UGC, Employee Generated Content, News/Trends Content,
- Content pillars add structure to your content. A content plans helps to ensure you are covering a range & variety of content pillars. It is also helpful to add structure for others within the organisation. Planning out what content you will need to develop over the year and allocating budget to it. This helps integrate your whole marketing plan. Together these take the stress and anxiety out of your content strategy. What are you ‘qualified’ to talk about. Foresight to content will improve quality. Plus allows to hit on different travel lifecycle -different part of the cycle requires different content. This helps integrate your whole marketing plan.
- Align your metrics with your objectives Using tracking codes Do a monthly report or weekly Measure cost savings - so we did this instead of this and it resulted in this Facebook insights, Tweetreach, Totems, Google Analytics Interpret/turn the data into actions
- What are your unique selling points not in your view but in the eyes of your customer. Read the reviews, read the feedback form, ask your loyal repeat customers. How can add or tweak your product to appeal to a niche. Gone are the days where we can or should be everything to everyone, what makes you stand out and hang your hat on that. People travel for a niche, people talk about the attention to detail. What makes you remarkable enough for people to talk about you.
- Stuff takes time!!!