2. Old abuse is a problem that exists in both developing and developed
countries. Old abuse is a single, or repeated act, or lack of appropriate
action, occurring within any relationship where there is an
expectation of trust which causes harm or distress to an older person.
It can take various forms such as physical, psychological or emotional,
sexual and financial abuse. It can also be the result of intentional or
unintentional neglect.
I Problem of old people I
3. Target audience: Middle class &Upper middle class family. In this
family of our country, many grandparents find themselves
becoming the sole providers of care for their grandchildren.
Reasons: Tendency toward urbanization Separation of young
people from their grandparents
I Target audience I
4. I Media Coverage I
As a media coverage we would like to choose electric media and printing
media. Because they are most effective media for the people. Maximum
people are living in Dhaka city cant live a day without this media. As we
know, everyday almost 10 lacs people are reading newspaper. Electric
media like TV and radio, they are important because people are used to
watch or listen them regularly.
5. I Segmentation I
1. First of all, we launched a reality show for older citizen.
2. Then by giving advertisement in national newspapers we can promote
our reality show.
3. We can arrange a live radio show for old people , where they can share
their emotions or feelings with people.
4. We can also raise the awareness among people by giving
advertisement on billboard.
5. After doing this , we can focus on our reality show.
6. In every year one contestant will be the winner and he/she will get a
trip from Bangladesh to any other countries with their family.
6. Sl Description BDT
01. Position Paper prepare (1 Researcher From reputed University ) 500000/=
02. 10 case study 5 group 25 persons (15000TK x 5 Group)x10 Case 750000/=
03. Flyer ( 100000 Unit x 10 Tk) 1000000/=
04. Seminar, Workshop with Multi stakeholder, Civil Society (1st year 6 2nd year 6, =12, In Lakeshore hotel or
Sonargoan, national and international participants)800000x12
15000000/=
05. Media Coverage(Printing & Electronic),Every month 4 reality Show(24 monthx4 =96 Show), Advertise for
awareness
60000000/=
06. Lobby with Govt. Civil society and Media(Tripartite committee) 2500000/=
07. Finalizes Position paper to prepare book (10000x100 TK) 1000000/=
08. Printing cost for the poster (50000x10tk) 500000/=
09. Honorioum for the Resource persons: 1000000/=
10. Honorioum for the Rapporteur(all program): 750000/=
11. Vocational training for the senior Citizen 10000000/=
12. Health Care center for Senior Citizen(24 hour Doctor) 20000000/=
13. Radio Show (one hour every day) 20000000/=
14. Coordination fee (100000x24) 2400000/=
15. Office rent & other s logistic(5ooooox24) 12000000/=
16. Miscellaneous 2500000/=
Total: 150000000/=
Budget:
In word: Fifteen crore taka only.
.
To Protect Old People From
Abuse
Duration: Two years
7. So, we think by doing this we can raise awareness among the urban people.
Because being old is our future for all. Past is past but all past is not past , some
past is future.
