GFK

1. Fact-
Fact-Based Fashion
Figures!
De geboorte van een nieuw
instrument om mee te sturen
© 2011 GfK 1

2. Netwerk GfK Retailorganisaties
Greep uit deelnemende partijen wekelijkse benchmarkcijfers
© 2011 GfK 2

3. © 2011 GfK 3

4. Index retail Q2; de impact van smartphones en tablets
Gemeten Non-food markten GfK
Non-
© 2011 GfK 4

5. Wat gebeurde er in de Nederlandse non-food
retailmarkt in de afgelopen 3,5 jaar?
Bestedingsindex 88, fysiek 79 en online +188
250.0
200.0
PM
INTERNET SALES
TRADITIONAL SALES
150.0
100.0
50.0
0.0
© 2011 GfK 5

6. FashionLife Netherlands
Deelnemende organisaties
November release
Wintercollection
Work in progress
© 2011 GfK 6

7. Uitsplitsing distributiekanalen GfK FashionLife
FashionScan Leader Panel
Mono Brand Multi Brands Mass Merchandisers
Discounters Independents / MOH/Supermarkets/
Generalists Specialists Buying Groups Pure Players
Specialists CC /Dep Stores
Reported channels
Not reported channels
© 2011 GfK 7

8. Weekly Report
Netherlands Leaderpanel JEANS
W01 10-W01 11- W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W31 W32 W33 W34 W35 W36
W36 10 W36 11
9 12
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0 € - <5 €
5 € - <10 €
10 € - <20 €
35 30
20 € - <30 €
30 € - <40 €
40 € - <50 €
50 € - <60 €
60 € - <80 €
20
20 80 € - <100 €
15
14
9
10
5
5
5 7
2.725 2.763,5 Absolute 85,8 60,6 34,4 50 42 58,6 76 49,7 52,2 70,1 81 66,4 58,6 58,8 72,1 78 51,3 77,7 79 90,7 116,1 105,9
1,4 Growth +/- % 22,7 -34 -50,1 -29,3 -34,5 -6,3 23,7 -2,5 15,3 34,1 49 55,9 72,8 44,4 60,4 22,4 -25,8 5,6 -19,1 -32,8 -20,5 -5,9
© 2011 GfK 8
© by GfK-RT, www.gfkrt.com PRJ 105478 - RG 2123911 - RP 11455361 - ID 293581882

9. www.gfk-retailreports.nl
© 2011 GfK 9