SlideShare a Scribd company logo
1 of 5
ASSIGNMENT
Subject: Research in Education
Topic: Methodology of qualitative research
Submitted To:
Dr. Najam ul Kashif
Submitted By:
Muhammad Asif Sadiq
Roll # S22BEDUC3E01016
Mphil Education
1st
Semester
Department of EDUCATION
The Islamia University of BahawalpurPakistan
Methodology of qualitative research
Introduction
Qualitative study deals with the universe of meanings, beliefs, motivations, aspirations, values,
perceptions and human feelings obtained with research participants in their subjectivity and
living contexts.
 Qualitative research is a scientific methods of observation to gather non-numerical data.
 This type of research refers to the meanings, concepts, definitions, characteristics of
things.
 Qualitative research focus on quality of a thing.
Methodology refers to ‘the theoretical, political and philosophical backgrounds to social research
and their implications for research practice and for the use of particular research methods.
It is the science of study of how research is done systematically. Thus, it is a strategy of enquiry
that guides a set of procedures and an overall framework to explain methods.
Methods, on the other hand, refer to techniques used to acquire and analyze data to create
knowledge.
Qualitative Research
Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or
audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights
into a problem or generate new ideas for research.
 Qualitative research is the opposite of quantitative research, which involves collecting
and analyzing numerical data for statistical analysis.
 Qualitative research is commonly used in the humanities and social sciences, in subjects
such as anthropology, sociology, education, health sciences, history, etc.
Approaches to qualitative research
Qualitative research is used to understand how people experience the world. While there are
many approaches to qualitative research, they tend to be flexible and focus on retaining rich
meaning when interpreting data.
Common approaches include grounded theory, ethnography, action research, phenomenological
research, and narrative research. They share some similarities, but emphasize different aims and
perspectives.
Qualitative research approaches
Approach What does it involve?
Grounded theory Researchers collect rich data on a topic of
interest and develop theories inductively.
Ethnography Researchers immerse themselves in groups or
organizations to understand their cultures.
Action research Researchers and participants collaboratively
link theory to practice to drive social change.
Phenomenological research Researchers investigate a phenomenon or
event by describing and interpreting
participants’ lived experiences.
Narrative research Researchers examine how stories are told to
understand how participants perceive and
make sense of their experiences.
How is qualitative research done?
Qualitative research methods
Qualitative research involves many different formats and methods, each with a specific use and
aim. The methods include face-to-face or phone interviews, focus groups, observation (natural
settings), textual (polls, surveys).
Each of the research approaches involve using one or more data collection methods. These are
some of the most common qualitative methods:
Observations: Recording what you have seen, heard, or encountered in detailed field notes.
Interviews: Personally asking people questions in one-on-one conversations.
Focus groups: Asking questions and generating discussion among a group of people.
Surveys: Distributing questionnaires with open-ended questions.
Secondary research: Collecting existing data in the form of texts, images, audio or video
recordings, etc.
Qualitative researchers often consider themselves “instruments” in research because all
observations, interpretations and analyses are filtered through their own personal lens.
For this reason, when writing up your methodology for qualitative research, it’s important to
reflect on your approach and to thoroughly explain the choices you made in collecting and
analyzing the data.

More Related Content

Similar to Qualitative Research.docx

IntroductionQualitative research is more concerned with descrip.docx
IntroductionQualitative research is more concerned with descrip.docxIntroductionQualitative research is more concerned with descrip.docx
IntroductionQualitative research is more concerned with descrip.docxjesssueann
 
Quantitative and qualitative research
Quantitative and qualitative researchQuantitative and qualitative research
Quantitative and qualitative researchdhinnar
 
Research Methodology by Dr. Jatinder Kumar.pdf
Research Methodology by Dr. Jatinder Kumar.pdfResearch Methodology by Dr. Jatinder Kumar.pdf
Research Methodology by Dr. Jatinder Kumar.pdfssusercf9767
 
Pengantar Metode Penelitian Kualitatif (Qualitative Research-An Introduction)
Pengantar Metode Penelitian Kualitatif (Qualitative Research-An Introduction)Pengantar Metode Penelitian Kualitatif (Qualitative Research-An Introduction)
Pengantar Metode Penelitian Kualitatif (Qualitative Research-An Introduction)NajMah Usman
 
Qualitative Research 001.pdf
Qualitative Research 001.pdfQualitative Research 001.pdf
Qualitative Research 001.pdfCityComputers3
 
An introduction to qualitative research method
An introduction to qualitative research methodAn introduction to qualitative research method
An introduction to qualitative research methodadamwahidi85
 
Research Methodology and Approaches
Research Methodology and ApproachesResearch Methodology and Approaches
Research Methodology and Approachesiosrjce
 
R M Notes
R M  NotesR M  Notes
R M NotesBob Bin
 
module-1-nature-of-inquiry-and-research.pdf
module-1-nature-of-inquiry-and-research.pdfmodule-1-nature-of-inquiry-and-research.pdf
module-1-nature-of-inquiry-and-research.pdfmbat8915
 
Qualitative Research.pptx
Qualitative Research.pptxQualitative Research.pptx
Qualitative Research.pptxBhagwanBochare1
 
Research methodology
Research methodologyResearch methodology
Research methodologypasu1967
 
Research methodology
Research methodologyResearch methodology
Research methodologySoma Sundaram
 

Similar to Qualitative Research.docx (20)

Data Collection in Qualitative Research
Data Collection in Qualitative ResearchData Collection in Qualitative Research
Data Collection in Qualitative Research
 
IntroductionQualitative research is more concerned with descrip.docx
IntroductionQualitative research is more concerned with descrip.docxIntroductionQualitative research is more concerned with descrip.docx
IntroductionQualitative research is more concerned with descrip.docx
 
Quantitative and qualitative research
Quantitative and qualitative researchQuantitative and qualitative research
Quantitative and qualitative research
 
Research Methodology by Dr. Jatinder Kumar.pdf
Research Methodology by Dr. Jatinder Kumar.pdfResearch Methodology by Dr. Jatinder Kumar.pdf
Research Methodology by Dr. Jatinder Kumar.pdf
 
Pengantar Metode Penelitian Kualitatif (Qualitative Research-An Introduction)
Pengantar Metode Penelitian Kualitatif (Qualitative Research-An Introduction)Pengantar Metode Penelitian Kualitatif (Qualitative Research-An Introduction)
Pengantar Metode Penelitian Kualitatif (Qualitative Research-An Introduction)
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
 
Qualitative Research 001.pdf
Qualitative Research 001.pdfQualitative Research 001.pdf
Qualitative Research 001.pdf
 
An introduction to qualitative research method
An introduction to qualitative research methodAn introduction to qualitative research method
An introduction to qualitative research method
 
Unit 2 Qualitative Method.pdf
Unit 2 Qualitative Method.pdfUnit 2 Qualitative Method.pdf
Unit 2 Qualitative Method.pdf
 
Research Methodology and Approaches
Research Methodology and ApproachesResearch Methodology and Approaches
Research Methodology and Approaches
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
 
Ppt...quanti,quali
Ppt...quanti,qualiPpt...quanti,quali
Ppt...quanti,quali
 
R M Notes
R M  NotesR M  Notes
R M Notes
 
module-1-nature-of-inquiry-and-research.pdf
module-1-nature-of-inquiry-and-research.pdfmodule-1-nature-of-inquiry-and-research.pdf
module-1-nature-of-inquiry-and-research.pdf
 
Qualitative Research.pptx
Qualitative Research.pptxQualitative Research.pptx
Qualitative Research.pptx
 
Research Methodology
Research MethodologyResearch Methodology
Research Methodology
 
Rm pondichery university
Rm pondichery universityRm pondichery university
Rm pondichery university
 
research methodology-
research methodology-research methodology-
research methodology-
 
Research methodology
Research methodologyResearch methodology
Research methodology
 
Research methodology
Research methodologyResearch methodology
Research methodology
 

More from Dr. Hina Kaynat

Basic Customizable PhD Dissertation by Slidesgo.pptx
Basic Customizable PhD Dissertation by Slidesgo.pptxBasic Customizable PhD Dissertation by Slidesgo.pptx
Basic Customizable PhD Dissertation by Slidesgo.pptxDr. Hina Kaynat
 
William Graham Sumner.pptx
William Graham Sumner.pptxWilliam Graham Sumner.pptx
William Graham Sumner.pptxDr. Hina Kaynat
 
Improve classroom performance with modern tools [Autosaved].pptx
Improve classroom performance with modern tools [Autosaved].pptxImprove classroom performance with modern tools [Autosaved].pptx
Improve classroom performance with modern tools [Autosaved].pptxDr. Hina Kaynat
 
Course Title School-Community Collaboration.docx
Course Title School-Community Collaboration.docxCourse Title School-Community Collaboration.docx
Course Title School-Community Collaboration.docxDr. Hina Kaynat
 
Portfolio of School Community Collaboration.pdf
Portfolio of School Community Collaboration.pdfPortfolio of School Community Collaboration.pdf
Portfolio of School Community Collaboration.pdfDr. Hina Kaynat
 
Effective Classroom Management.pdf
Effective Classroom Management.pdfEffective Classroom Management.pdf
Effective Classroom Management.pdfDr. Hina Kaynat
 
effective-classroom-management-a-teachers-guide.pdf
effective-classroom-management-a-teachers-guide.pdfeffective-classroom-management-a-teachers-guide.pdf
effective-classroom-management-a-teachers-guide.pdfDr. Hina Kaynat
 
Classroom Management.pdf
Classroom Management.pdfClassroom Management.pdf
Classroom Management.pdfDr. Hina Kaynat
 
Vygotsky’s theory of cognitive development.pdf
Vygotsky’s theory of cognitive development.pdfVygotsky’s theory of cognitive development.pdf
Vygotsky’s theory of cognitive development.pdfDr. Hina Kaynat
 
The developmental stages of Erik Erickson.pdf
The developmental stages of Erik Erickson.pdfThe developmental stages of Erik Erickson.pdf
The developmental stages of Erik Erickson.pdfDr. Hina Kaynat
 
Piaget's stages of cognitive development.pdf
Piaget's stages of cognitive development.pdfPiaget's stages of cognitive development.pdf
Piaget's stages of cognitive development.pdfDr. Hina Kaynat
 
general_developmental_sequence_toddler_through_preschool.pdf
general_developmental_sequence_toddler_through_preschool.pdfgeneral_developmental_sequence_toddler_through_preschool.pdf
general_developmental_sequence_toddler_through_preschool.pdfDr. Hina Kaynat
 
Early Childhood Development.pdf
Early Childhood Development.pdfEarly Childhood Development.pdf
Early Childhood Development.pdfDr. Hina Kaynat
 
Characteristics of a school going children.pdf
Characteristics of a school going children.pdfCharacteristics of a school going children.pdf
Characteristics of a school going children.pdfDr. Hina Kaynat
 

More from Dr. Hina Kaynat (20)

Basic Customizable PhD Dissertation by Slidesgo.pptx
Basic Customizable PhD Dissertation by Slidesgo.pptxBasic Customizable PhD Dissertation by Slidesgo.pptx
Basic Customizable PhD Dissertation by Slidesgo.pptx
 
Benjamin Franklin.pptx
Benjamin Franklin.pptxBenjamin Franklin.pptx
Benjamin Franklin.pptx
 
William Graham Sumner.pptx
William Graham Sumner.pptxWilliam Graham Sumner.pptx
William Graham Sumner.pptx
 
PLATO.pptx
PLATO.pptxPLATO.pptx
PLATO.pptx
 
JOHN DEWEY.pptx
JOHN DEWEY.pptxJOHN DEWEY.pptx
JOHN DEWEY.pptx
 
SOCRATES.pptx
SOCRATES.pptxSOCRATES.pptx
SOCRATES.pptx
 
ARISTOTLE.pptx
ARISTOTLE.pptxARISTOTLE.pptx
ARISTOTLE.pptx
 
John henry newman.pptx
John henry newman.pptxJohn henry newman.pptx
John henry newman.pptx
 
Improve classroom performance with modern tools [Autosaved].pptx
Improve classroom performance with modern tools [Autosaved].pptxImprove classroom performance with modern tools [Autosaved].pptx
Improve classroom performance with modern tools [Autosaved].pptx
 
Course Title School-Community Collaboration.docx
Course Title School-Community Collaboration.docxCourse Title School-Community Collaboration.docx
Course Title School-Community Collaboration.docx
 
Portfolio of School Community Collaboration.pdf
Portfolio of School Community Collaboration.pdfPortfolio of School Community Collaboration.pdf
Portfolio of School Community Collaboration.pdf
 
Effective Classroom Management.pdf
Effective Classroom Management.pdfEffective Classroom Management.pdf
Effective Classroom Management.pdf
 
effective-classroom-management-a-teachers-guide.pdf
effective-classroom-management-a-teachers-guide.pdfeffective-classroom-management-a-teachers-guide.pdf
effective-classroom-management-a-teachers-guide.pdf
 
Classroom Management.pdf
Classroom Management.pdfClassroom Management.pdf
Classroom Management.pdf
 
Vygotsky’s theory of cognitive development.pdf
Vygotsky’s theory of cognitive development.pdfVygotsky’s theory of cognitive development.pdf
Vygotsky’s theory of cognitive development.pdf
 
The developmental stages of Erik Erickson.pdf
The developmental stages of Erik Erickson.pdfThe developmental stages of Erik Erickson.pdf
The developmental stages of Erik Erickson.pdf
 
Piaget's stages of cognitive development.pdf
Piaget's stages of cognitive development.pdfPiaget's stages of cognitive development.pdf
Piaget's stages of cognitive development.pdf
 
general_developmental_sequence_toddler_through_preschool.pdf
general_developmental_sequence_toddler_through_preschool.pdfgeneral_developmental_sequence_toddler_through_preschool.pdf
general_developmental_sequence_toddler_through_preschool.pdf
 
Early Childhood Development.pdf
Early Childhood Development.pdfEarly Childhood Development.pdf
Early Childhood Development.pdf
 
Characteristics of a school going children.pdf
Characteristics of a school going children.pdfCharacteristics of a school going children.pdf
Characteristics of a school going children.pdf
 

Recently uploaded

POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Biting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdfBiting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdfadityarao40181
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdfssuser54595a
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaPainted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaVirag Sontakke
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxmanuelaromero2013
 
भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,Virag Sontakke
 
Pharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfPharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfMahmoud M. Sallam
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17Celine George
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Celine George
 

Recently uploaded (20)

POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Biting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdfBiting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdf
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaPainted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of India
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for Beginners
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptx
 
भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,
 
Pharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfPharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdf
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
ESSENTIAL of (CS/IT/IS) class 06 (database)
ESSENTIAL of (CS/IT/IS) class 06 (database)ESSENTIAL of (CS/IT/IS) class 06 (database)
ESSENTIAL of (CS/IT/IS) class 06 (database)
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17
 

Qualitative Research.docx

  • 1. ASSIGNMENT Subject: Research in Education Topic: Methodology of qualitative research Submitted To: Dr. Najam ul Kashif Submitted By: Muhammad Asif Sadiq Roll # S22BEDUC3E01016 Mphil Education 1st Semester
  • 2. Department of EDUCATION The Islamia University of BahawalpurPakistan Methodology of qualitative research Introduction Qualitative study deals with the universe of meanings, beliefs, motivations, aspirations, values, perceptions and human feelings obtained with research participants in their subjectivity and living contexts.  Qualitative research is a scientific methods of observation to gather non-numerical data.  This type of research refers to the meanings, concepts, definitions, characteristics of things.  Qualitative research focus on quality of a thing. Methodology refers to ‘the theoretical, political and philosophical backgrounds to social research and their implications for research practice and for the use of particular research methods. It is the science of study of how research is done systematically. Thus, it is a strategy of enquiry that guides a set of procedures and an overall framework to explain methods. Methods, on the other hand, refer to techniques used to acquire and analyze data to create knowledge. Qualitative Research Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.  Qualitative research is the opposite of quantitative research, which involves collecting and analyzing numerical data for statistical analysis.  Qualitative research is commonly used in the humanities and social sciences, in subjects such as anthropology, sociology, education, health sciences, history, etc.
  • 3.
  • 4. Approaches to qualitative research Qualitative research is used to understand how people experience the world. While there are many approaches to qualitative research, they tend to be flexible and focus on retaining rich meaning when interpreting data. Common approaches include grounded theory, ethnography, action research, phenomenological research, and narrative research. They share some similarities, but emphasize different aims and perspectives. Qualitative research approaches Approach What does it involve? Grounded theory Researchers collect rich data on a topic of interest and develop theories inductively. Ethnography Researchers immerse themselves in groups or organizations to understand their cultures. Action research Researchers and participants collaboratively link theory to practice to drive social change. Phenomenological research Researchers investigate a phenomenon or event by describing and interpreting participants’ lived experiences. Narrative research Researchers examine how stories are told to understand how participants perceive and make sense of their experiences.
  • 5. How is qualitative research done? Qualitative research methods Qualitative research involves many different formats and methods, each with a specific use and aim. The methods include face-to-face or phone interviews, focus groups, observation (natural settings), textual (polls, surveys). Each of the research approaches involve using one or more data collection methods. These are some of the most common qualitative methods: Observations: Recording what you have seen, heard, or encountered in detailed field notes. Interviews: Personally asking people questions in one-on-one conversations. Focus groups: Asking questions and generating discussion among a group of people. Surveys: Distributing questionnaires with open-ended questions. Secondary research: Collecting existing data in the form of texts, images, audio or video recordings, etc. Qualitative researchers often consider themselves “instruments” in research because all observations, interpretations and analyses are filtered through their own personal lens. For this reason, when writing up your methodology for qualitative research, it’s important to reflect on your approach and to thoroughly explain the choices you made in collecting and analyzing the data.