2. LIST OF CONTENT
01 What is Social Media Algorithm ?
02 Historical Development
03 Functionality
04 Major Platforms
05 Impact
06 Challenges
07 Future Trends
08 Conclusion
09 References
3. WHAT IS SOCIAL MEDIA ALGORITHM ?
It is a way of sorting posts in a users' feed based on
relevancy instead of publish time.
Social networks prioritize which content a user sees in their
feed first by the likelihood that they will actually want to
see it.
4. HISTORICAL DEVELOPMENT
Early Algorithmic Sorting:
2006: Facebook introduces News Feed algorithm for
content sorting based on user engagement.
Evolution of Personalization:
2010s: Shift towards personalized content curation with
platforms like Instagram, YouTube prioritizing user
preferences in algorithms.
5. FUNCTIONALITY
Algorithms function by analyzing user data, preferences,
and engagement to personalize content distribution,
enhancing user experience and engagement.
They use factors like interests, behavior, and interactions to
curate and prioritize content for users.
6. MAJOR PLATFORMS
Facebook: Prioritizes content based on user interactions, preferences,
and relationships, aiming for engagement and personalized feeds.
Instagram: Uses engagement metrics, interests, and relationships to
display content, emphasizing visual appeal and interaction.
YouTube: Recommends videos through viewer behavior, preferences,
and trends, aiming for watch time and personalized content discovery.
7. IMPACT
Algorithms shape user behavior, content visibility, and marketing
strategies, influencing trends, user engagement, and information
dissemination on social media.
Algorithms make people see certain things, change how we think, and
affect how companies do things online.
8. CHALLENGES
Algorithms sometimes make unfair choices. This can affect what we
see. People are working to make them fairer for everyone.
Fixing unfairness in algorithms helps everyone see things in a fair and
equal way.
9. FUTURE TRENDS
Expect smarter algorithms, more personalized content, and new ways
to ensure fairness and accuracy in social media.
In the future, algorithms will understand us better, show what we like,
and be fair to everyone, making social media safer.
10. CONCLUSION
Social media algorithms help decide what we see online. They affect
what videos, posts, or pictures show up. These algorithms have
changed a lot over time and are different on each app, like TikTok or
YouTube. They're important because they can influence how we act
online. Sometimes, they need to be fairer and think about everyone. In
the future, they might change more to make things better for everyone
using social media.
