1. CURRENT ENGINEERING FOCUS
VERTICAL INTEGRATION WITH TEMPLATE AGGREGATION TO THE
FULL SEARCH ENGINE PLATFORM
Current day, high-powered engines: Strong demand will benefit the growing,
highly concentrated industry. Wookey strives to incorporate social media/active
collaboration based interaction to the user search experience.
The Search Engines market research report provides key industry analysis and
industry statistics, measures market size, analyzes current and future industry
trends and shows market share for the industry’s largest companies.
The Search Engines industry grew rapidly over the five years to 2015, as operators
significantly expanded their scope and refined their methods of providing users
with relevant content. As search engines have developed and expanded their
advertising platforms, advertising revenue has flowed into the industry. Wookey’s
competition will primarily center in an industry has rapidly evolved into a battle
between two of the largest search engines: Google and Microsoft’s Bing. While the
industry’s other major player, Yahoo, lost a substantial amount of market share in
the past five years, Google and Bing have increased their user bases and reinforced
their dominance.
This industry includes enterprises that operate search engines and other types of
search-based websites that display advertisements. Wookey typically provides
services for free (a.g. out phase I applications) and earn income when a user clicks
on an advertising link, known as a "paid click." WS attract users to their search
engines by offering a range of additional free services, such as e-mail, news, social
networking, entertainment and other information.
Often the line between pay per click advertising and paid inclusion is debatable.
WS is positioned to capture paid listings to be labeled as an advertisement. This
footprint for revenue generation is embedded since the webmaster has control of
the embedded content rendered within WS listing, its ranking, or even whether it is

2. shown to any of our active users. Another advantage of paid inclusion is that it
allows Wookey to specify particular schedules for crawling pages. In the general
case, one has no control as to when their page will be crawled or added to a search
engine index. Paid inclusion proves to be particularly useful for cases where pages
are dynamically generated and frequently modified.
Ultimately, Wookey Search offers retrieval services over a virtual library of
aggregated content from multiple content providers, and presents an ordered list of
results in response to a user's query term. The economic model of WS engines,
considers three types of entities: users of search engines, content providers, and
third-parties such as advertisers and licensing firms. Present search offers engines
serving a market of users who are heterogeneous in their preferences. Vertical
applications represent user types in a descending order of users valuation for the
searching service, and let quality of the search engine as perceived by users, which
may be a composite measure of its database of content providers, user interface,
and indexing and retrieval algorithms.
The engineering team under the auspice of CTO Chaney ran an extensive
correlation study to determine which features of websites and webpages are
associated with higher search rankings. Further, in late 2015 Wookey partnered
with several data partners to enhance the vertical integration of information flow to
each subject sub-category, channeling over 150 leading search marketers who
provided expert opinions on over 90 ranking factors.

3. WOOKEY SEARCH MARKET STRATEGY
Q: MARKET SIZE:
MASTER REVENUE GENERATION & USER ACQUISITION
User acquisition campaigns are too often an afterthought for developers, when in
reality it is a vital overhead for social platform.
Wookey’s development plan has put user acquisition at the forefront. With our
chosen initial set of vertical markets, we are developing core technologies and
techniques that will apply to a wide variety of vertical markets. But by focusing
on just a few initial markets, especially in markets where we have experience in
developing relationships that can promote our technology to large existing
audiences, and create active partnerships giving us LOI on the gaming app, we
will control our growth to a manageable level. This will allow us to make sure
we have appropriate technology in place for scaling, for appeal to users, and for
traction for user adoption.
This is the same approach that companies such as Stack Exchange used to
carefully choose an initial set of markets to focus on, refine their tools, and then
use the platform as a framework to roll out their platform to additional markets.
We forecast the amount of revenue the gaming improvement game app will
generate, and these estimates are integrated into our former revenue projections
in our report.
We can partially rely on publicity or being featured in the App Store and in the
long term, it will translate on revenue going forward

4. On average, a user’s session time and frequency will decrease considerably after
just one month, so you need a long-term strategy to continually grow your user
base and monetize it.
WOOKEY TARGET MARKETS FOR VERTICAL SUBJECT APPLICATION
One of the key leaps we are making is the filtering process of our templates, which
filter traditional results, and display them in a new more meaningful fashion. The
template filters results thru the interaction of the behavior of users and guidance of
thought leaders. Our display method provides a better organization than the
traditional DOS style readout.
Wookey Templates organize results according to highlighted areas of importance.
They also encapsulate the methods that experts use to find and filter results,
methods that can be learned by anyone, but that are usually beyond the ability of
most internet users. Templates bring this ability to the masses through a
combination of curation, automation, and tuning, and then encourage the users to
help socially improve the results further.

5. SAMPLE APPLICATION I
CASUAL COLLABERATION APPLICATION VERTICAL
(Current LOI addresses 35MM users in this target application)
Interactive Gaming related activities in our app is an example of one of the markets
with an extremely large audience that is not typically thought of as self
improvement. We are calling it casual improvement. The goal is to appeal to the
users of various games and give them ideas to improve their game play and have
more fun with their favorite games. Game developers and game players will be
invited to submit their ideas on how to enjoy the game more, how to make the
highest scores, how to achieve certain goals, how to find the hidden easter eggs,
etc. In the same way that websites like Amazon have used social media to
accumulate massive bodies of user authored content such as reviews, we will use
our app to gather similar information to help users enjoy their games more, and
also discover other similar games that they may enjoy. By working with the
thought leaders in these various game communities, we can further improve our
search content, with our unique presentation templates, to make our app the go to
place for finding further content about their game that exists on the web outside
our app. Wookey Templates are described further in another section
This audience of users will find, in our in-app “Improvements Store”, a variety of
modules related to a growing number of games. We create synergy in the same
way that traditional apps stores such as iTunes and Google Play expose game
players to many other categories of useful apps. Our “Improvements Store” will be
the place these users will turn when they want to use their mobile device for more
serious improvement practices in the rest of their life. Wookey will be the premier
source for this innovative approach to linking user activities with useful search to
support their activities.

6. SAMPLE APPLICATION II
Interactive applications currently on the market go from Free - for Everest: A goal-
setting app that lets you break down goals into steps and reminds you to complete
them. You can also save photos, thoughts, and quotes around your journey; copy
other users’ steps and goals; and get encouragement via comments., - to $5.47
monthly fees for more content, -to $89.99 for MoodTune: An app to treat
depression, stress, and anxiety based on neuroscience research, which has shown
depression as a related to reduction activation in certain brain regions. By doing
30 minutes of exercises per day, you can help increase activation.
Our application will combine many improvement practices, from many different
authors, into a single integrated app, and create synergies between practices with
common elements. In the same way that different mobile phone users can create
entirely customized phone experience through their unique choice of apps, our
application will enable different users to choose from a variety of recommended
practices for success to create their own customized, fully integrated, set of
practices that appeal directly to their personal goals. We will become the platform
of choice for all experts desiring to share recommendations of daily principles with
their audience…
Since most of these activities will involve daily interaction of the users with our
app, we will create a very sticky audience. To further serve our users, we will
explore collaborative methods to allow user to user, and thought-leader/author to
user, interactions. Users will be able to help other users, and experts/authors will
get a unique view into how the followers of their practice are applying the practice
in their daily lives. Authors can use this to fine tune existing practices,
communicate with their users, develop new practices, and share these new
practices/books/courses with an eager audience.
We also intend to offer these users interesting search results that directly support
success in their real time interactions with our app. We will accomplish this
through several methods: data mining on the aggregate data users are entering into
the app, choosing relevant search topics to the user’s goals, organizing the display
of results for these topics in unique ways, and enabling collaborative improvement
of the results.

7. To have our app appeal to the largest possible audience, we are looking at
incorporating activities appealing to the audiences of as many as 50 vertical
markets, including markets not typically thought of as self improvement or self
help. We will hone our platform, in our first phase of development, by
concentrating on three of these vertical markets. These three markets have been
chosen to help us study the development of synergy between varied markets.
Potential Market size of SI App: The interactive instruction industry is estimated
to be worth $15 billion in 2016, in the United States alone. This includes
Infomercials –Webinars ($1.9 Billion), Mail Order Catalogs, Motivational
Speakers ($509 Million), Personal Coaching ($3.8 Billion), Institutes & Training
Companies ($484 Million), Books & Audiotapes ($1.5 Billion), Weight Loss
Programs ($6 Billion), and Stress Management Programs.
IN-APP PURCHASES ALONG ALL VERTICAL APPLICATIONS
Only a handful of big companies generate enough revenues with in-app
purchases to cover costs or generate profit—Wookey will be among them.
We will do this by constantly rolling out new improvements, targeted to our
chosen vertical markets,that users can choose from our “Improvements Store”.
This keeps our captured users active and engaged with current content in our
app.
These companies have huge acquisition and analytics budgets to maximize sales.
That is not to say in-app purchases are a paramount focus for Wookey, they
certainly are, solely to significantly grow our revenue. Indeed, user aggregation
is working alongside our in-app purchase strategy and the sinuous user
experience alone the entire search WS interactive platform.
Q: WOOKEY TEAM MEMBER BACKGROUNDS:

8. GIORGIO E. W. JOHNSON, is the Founder of Nyxio Technologies Corporation
and has been its Chief Executive officer and President since July 2011 and has
served as its Chief Financial Officer. He holds a Bachelor of Science degree in
Electrical Engineering from Portland State University.
Mr. Johnson has over 20 years of experience in the technology field. He is the
Owner and President of 4i Eye Styles, an eyewear retailer, founded in 2007; the
founder of Nyxio Technologies Corporation (2007), and currently serves as its
Chief Executive Officer, and has been a Director at Nyxio since July 2011; and,
also founded EEI International in 2004 and serves as its President.
In addition, Mr. Johnson also served as a Consultant to NL Jacobsen Enterprises
and the Davis Company. While there he worked in at supplying IT and systems
integration expertise to clients such as Philips in the Netherlands; Chartered in
Singapore; and, other businesses throughout Asia and Europe. Prior to that, he
worked as a Systems Integration Engineer for PRI Automation and Brooks
Automation, integrating software and robotic systems at companies such as Intel,
IBM France, IBM Vermont, Atmel, Micron, Anam, Samsung, LSI and Lucent.
GARNET CHANEY, Over 30 years of software development experience. 20+
years focused on internet development at all levels from portal development, to
system administration of linux and windows, system software and virtual machine
development, and application software development. Specialties include flash,
flex, AIR, actionscript, internet software, search software, metasearch, web
spiders, .net and perl, website development, wiki, collaboration solutions.
MARK J. GUSTAVSON, Specializing in turnarounds & management takeovers,
Mark has recently lent his attention as entrepreneur, founding and capitalizing
ground breaking technology companies including biotechnology concern
MedicuRx Corporation in March of 2013 and Wookey Search Technology
Corporation in May 2014. Mark's most recent transaction was the recapitalization
and 4.2MM source funding for social media company CloudTalk Corporation. He

9. served as Director and Senior Advisor to Valdor International Technologies (OTC:
VTI), located in the San Francisco Bay Area. From July 2012 through January
2013, Mark was the President and CEO of ImCure Therapeutics, Inc. From June
2009 through November 2011, he served as an Executive Vice President at EVP
Colmen Group Llc. Mr. Gustavson has been a Director and Senior Adviser to
Valdor International Technologies, Inc. from December 2012 to June 2013.
Gustavson began his career as a Private Banker at Hong Kong and Shanghai
Banking Corporation (HSBC) in Saipan, Commonwealth of the Northern Mariana
Islands. While a Portfolio and Global Investment Manager at HSBC, his focus
included introducing early stage technology companies to domestic investors.
This concentration lead to institutional backed plays and international businesses,
yielding unrivaled domain experience in industry-transforming technology
companies. His sector specialties include: biotechnology, fiber optics, IP based
banking, mobile payment systems, IP payment technologies social media, and
search-acquiring experience on “‘both sides of the street.” Current Positions
include: CFO, Director Nyxio Technologies Corporation (NYXO), Founder,
WOOKEY Search Technologies and Co-Founder, MedicuRx Corporation.
Specialties: Management Takeovers, Standard and Reverse
ROGER SCHULKE: Roger received a BFS from the San Francisco Art Institute,
and his MBA from Golden Gate University. Using the balance of these two diverse
degrees to solve many business problems with unique solutions. After working for
over six years in the corporate world in San Francisco where he consulted to a
number of large corporations; he started his own business designing and
maintaining the computer systems for mid-size business.