This document discusses the advantages of integrating an XML content management system with dynamic enterprise publishing. Dynamic publishing generates web pages on demand by merging content with templates, allowing instant updates and powerful filtering of content. Integrating an XML CMS allows content from various formats to be converted to a standard XML format for reuse across different delivery channels. This enables benefits like collaborative content creation, assembly of documents from reusable components, and dynamic delivery of content tailored to each user.

1. Dynamic Enterprise Publishing
Dynamic Enterprise Publishing
Powered by XML Content Management
Systems (CMS)
Presented By,
Himanshu Gupta (3104), Marklogic
Puja Verma (1708), Marklogic
Date: 06 November’ 2008
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Table of Contents
1 Synopsis
2 What is Web 2.0?
3 What is Dynamic Enterprise Publishing?
4 Strengths of dynamic publishing
Instant Update
Powerful publishing
Component-based authoring
High-Quality Interactive Illustrations
Process Automation
‘In-context’ editing
Versioning and ‘back in time’
Blending Sites
5 Need for Integrating XML Content Management System with Dynamic Enterprise Publishing
6 Benefits
Content Integration
Collaborative Content Creation
Document Assemble
Dynamic Delivery
7. Summary
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Synopsis
This paper illustrates the advantages of Integrating an XML Content Management Systems (CMS) with
Dynamic Enterprise Publishing, an emerging trend in the web 2.0 based applications. With the evolution
of web 2.0, the enterprise needs to cater to the requirements of the consumers looking for not only
accessing information but who want to reassemble, integrate and deliver it after collecting from various
sources and different formats. This paper proposes the use of XML content management server to
convert documents from various formats to a globally accepted XML format and to use it as the content
base to deliver the content to the desired channel to make the Dynamic Enterprise Publishing more
powerful.
What is Web 2.0
Web 2.0 encapsulates the idea of proliferation of interconnectivity and interactivity of web-delivered
content. Web 2.0 websites allow users to do more than just retrieve information. They allow users to run
software-applications entirely through a browser. Users can own the data on a Web 2.0 site and exercise
control over that data. This stands in contrast to old traditional websites which limited visitors to viewing
and whose content only the site's owner could modify. Web 2.0 sites often feature a rich, user-friendly
interface based on Ajax, Flex or similar rich media.
This model is very advantageous for the people looking for collecting information from various sources in
different formats and reassembling this information at one place in a standard format with the desired
style information. Among the various features of web 2.0, Dynamic Enterprise Publishing is the one
which caters to the need of people needing to access content to integrate, reassemble and deliver in
various formats, all done in quickly and efficiently.
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What is Dynamic Enterprise Publishing
The publishing engine is an important component of any content management systems (CMS). It is a
framework from which many applications can be deployed. Compared to desktop publishing tools, this
dynamic enterprise publishing system introduces key innovations that revolutionize the publishing
process.
In the dynamic publishing model, the engine generates pages loaded with the content stored in the CMS
‘on demand’ i.e. whenever the page is accessed by an end user as opposed to the batch publishing
model in which the content and its presentation is integrated and stored as static pages. In dynamic
publishing the content is merged with the page layout templates, and any dynamic additions are made at
run time.
This publishing model is most suitable for the tight integration of the content management system and the
published website. It is this integration, and the dynamic creation of pages it supports, which provides
many powerful features and advantages.
Strengths of dynamic publishing
Instant update
In dynamic publishing, users can upload the content through the website and the new content is available
for access instantly. This feature is particularly useful when implementing more complex sites with
workflow.
Powerful publishing
The content can be filtered dynamically based on user role, section of the site or other specified business
rules.
Component-based authoring
By breaking documents into small components, the Dynamic Publishing System enables users to reuse
information across publications, assemble different combinations of components, both text and
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5. Dynamic Enterprise Publishing
illustrations, for multiple purposes, and automatically update components across many documents with a
single click.
High-Quality Interactive Illustrations
By providing integral technical illustration design and viewing tools, the Dynamic Publishing System
enables organizations to embed in publications high quality interactive illustrations and animation and
thus improve the quality and readability of product or service information.
Process automation
The Dynamic Publishing System eliminates the low-value; labor-intensive processes of traditional
publishing software by automating the assembly of information in multiple combinations, and the
formatting and publishing of those combinations in multiple forms, both print and electronic.
‘In-context’ editing
Due to the instant update facility, the users can simply browse the content, edit and see the changes
reflected.
In-context authoring is increasingly being seen as a good way of supporting the needs of infrequent and
non-technical authors.
Versioning and ‘back in time’
Extensive use of database capabilities is required to support dynamic publishing approaches, which
provides a number of other benefits.
By tracking everything in a database, it becomes straightforward to provide powerful versioning and
archiving.
Dynamically-published content management systems also commonly provide the ability to view the site
‘back in time’, on a specified date in time. This is very useful in addressing legal and record keeping
compliance issues.
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Blending sites
One of the most interesting uses of dynamic publishing is to blur the lines between intranets, websites
and extranets.
Some vendors are now promoting a model of having a single ‘blended’ site, whether for internal or
external users. The CMS simply keeps track of who is logged in, and filters the published pages
accordingly.
In this way, internal users might see additional menu items, while external visitors are only shown a cut-
down home-page.
Need for Integrating XML Content Management
System with Dynamic Enterprise Publishing
The knowledge of the enterprise resides in documents of many formats, Microsoft Office and PDF being
among the most common.
With Office2007, Microsoft has taken a new approach to their document formats. As recognition to the
growing acceptability and compatibility of XML format, the underlying format for all Office documents is
XML, called Office Open XML, or Open XML. In the open XML format, the content and the styling
information of any MS office document is stored in underlying XML files making it easy to convert these
files in different formats to a single XML format which is getting global acceptance for making the
enterprise applications talk to each other.
With evolved expectations for information access, the enterprise today faces a difficult challenge in
delivering equivalent capabilities for its own information. Fortunately, a wealth of knowledge has
developed around the use of XML for information access, reuse and delivery.
As it is now globally accepted that for making the enterprise applications compatible with each other and
thus facilitating an effective way of business to business (B2B) communication, XML is the most suitable
format. In response to the rapidly evolving needs of information consumers, many of the world’s leading
publishers have already shifted their core assets to XML, and their infrastructure to XML-based
technologies. If there is still a need to convert the existing enterprise data from various formats to XML,
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Open XML is the way to go. The data documents created with the older versions of MS Office can be
converted into the Open XML thus transforming the dataset to XML. The result is that information can
now flow across systems and devices from the enterprise to its suppliers, partners, and customers.
Most of the XML CMS available in the market have the capability to convert data from various formats to
XML. It is a good idea to base the dynamic publishing engine on an XML CMS.
Benefits
Content Integration
Today people need to collect information from multiple sources, modify and/or reassemble it for their
specific tasks. In this process it is very important for them to find the relevant information. As this relevant
information can exist in multiple formats, hence the need arises to combine the documents from various
sources, with various styles into one single document with the desired look and feel.
Most content management systems (CMS) treat content integration from an access perspective, by using
metadata and security to organize how users can find documents, but this is only one aspect of content
integration. The enterprise must also address the rest of the content lifecycle, and provide for the
combining of content from multiple sources as it flows into new contexts.
Dynamic Enterprise Publishing provides a powerful foundation for content integration. Documents in
many different formats can be loaded “as is”, accessed granularly, and reused in new contexts. Dynamic
Enterprise Publishing allows the author to find components of content, and to flow this information into a
new document seamlessly. And by storing the documents in XML, we can provide granular pieces of
documents to be accessed and modified independently from the whole document. The author can drag
and drop content components at the desired level of granularity (sentence, paragraph, page, section, etc.)
into an in-process document.
More importantly, the enterprise can establish business rules to affect the behavior of the information as it
flows into new contexts. For example, a business could control whether certain information can be edited
as it is being reused; enable automatic updates each time a document is opened for editing/review; or
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annotate certain sources of information as being authoritative (therefore flagging them as more desirable
for reuse). Examples of documents that benefit from granular reuse are research reports, proposal
responses, slide presentations, and professional services engagement deliverables.
Collaborative Content Creation
Dynamic Enterprise Publishing allows authors to work on different components simultaneously. By
replacing stream lined processes with concurrent processes, we can substantially reduce the overall
publishing process and accelerate delivery. Publications often have multiple contributors who are
geographically separated. Efficient collaboration requires the flexibility to allow individual contributors to
work independently to generate digital content and to periodically share that content with each other.
Document Assembly
In many industries, especially those that are subject to regulation, information is often reused across
many different documents for various purposes. The traditional approach has been to treat each
document as an independent whole. Accordingly, when updates need to be made, they are made in each
document separately rather than once for all documents, a process that is expensive, time consuming,
prone to error, and lack in transparency. Furthermore, critical tasks, such as approval by regulatory
agencies or translation by third parties, is unnecessarily labor intensive and inefficient: instead of
reviewing all documents where the same policies and procedures can be found, it should be possible to
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review precisely the information that has changed once, roll these changes through affected documents,
and to reliably report many documents these changes affect. Document assembly allows information
to be authored as reusable topics, and then assembled into final documents as a secondary task, either
through a user interaction, or through an automated process based on sophisticated business rules.
Dynamic Enterprise Publishing when integrated with an XML content management server allows content
to be authored in any Office tool, and to be assembled dynamically by a user or based on sophisticated
business rules. Many critical documents can be more accurately and efficiently assembled based on a
configuration rather than through a multi-step, manual process, allowing the enterprise to speed their
response to policy changes and review cycles, and to reduce their exposure to risk due to inaccuracies in
complex documents. An example of content or document assembly could be a training institution that has
training material stored as presentations on different topics. Many of the documents can be reassembled
to create a new training presentation.
Dynamic Delivery
Today it is no longer sufficient to just provide the link and access to the information people need. Today,
the enterprise needs to help the information consumer get the job done more quickly, whether that
individual is an employee, a partner, or a customer, and whether that information is best accessed on
paper, via a browser, or on a mobile phone. Dynamic delivery is the key to delivering information products
developed to recognize the user roles and deliver the content quickly and efficiently. Dynamic Enterprise
Publishing provides a powerful platform for dynamically delivering information products. Any number of
characteristics can be considered in the creation of the custom information product, processed in real
time, and used to precisely assemble the appropriate information for the end user that accurately reflects
their needs.
Examples of interfaces that benefit from dynamic delivery are customized publications, self-service help
systems, call center applications, complex product documentation systems, and customer facing
deliverables.
The enterprise has deployed powerful systems to help analyze its back office systems such as its sales or
accounts receivable data, but has done little to harvest the intelligence that resides in its documents.
Dynamic Enterprise Publishing leverages the content of documents, and the structure within them to
answer complex questions that are dependent on information and its context.
Applications built on Dynamic Enterprise Publishing can take advantage of content analytics to mine and
deliver intelligence to the end user or to other systems.
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Summary
For years, the enterprise has been focusing on automating its front and back office business processes
effectively and efficiently. Yet for all the ERP systems in place, and even with past investments in
enterprise content management infrastructure, there remains vast opportunity to improve the way
information is created, shared, reused, assembled and analyzed as it flows through the enterprise. Now,
by integrating Dynamic Enterprise Publishing model with an XML based content management system, we
can get the advantage of effective content search and delivery for almost any type of data set. Better
information delivered faster and at a lower cost. And by enabling information reuse, automation, and on-
demand personalization, the Dynamic Publishing System helps you deliver more accurate and relevant
information.
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