The results of ON24's B2B marketers survey underscore the need for marketers to tap into the data available to them for enhanced lead generation programs.
Data may be the fuel that drives the machine of programmatic advertising, but one octane does not seem to power all engines. Consolidation, walled gardens, black boxes of unclear processes, and incompatibilities across partners are adding complexity and cost to every stage of data-driven advertising. This is leading some major brands to wonder aloud if all of this tech and hyper-targeting really is worthwhile. How are agencies and clients learning to streamline the process?
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
Earlier this year Adam Smith, Group M UK, openly contested the positive impact of the massive switch to digital media in an interview in The Guardian. We invited Steve Goodman from the same media agency to talk about their re-evaluation of magazine media as an advertising medium.
Top Risks in Global Supply Chains: Primary-Source Intelligence and Recommenda...Sustainable Brands
The globalization of supply chains, occurring in many industries these days, has created unforeseen challenges in ensuring the workers and environments by which products are now manufactured are treated ethically and responsibly. For a long time supplier audits used to be just paper- or spreadsheet-based, without much accompanying data analysis, aggregation or trending. That is now beginning to change, leading to new levels of sophistication in extracting intelligence from supply chain data. For this session, we are joined by two organization leading this shift: Intertek, the largest and longest running CSR auditing body conducting over 60,000 such audits each year and author of the Intertek Workplace Conditions Assessment (WCA), the fastest growing CSR audit report with over 15,000 participating factories to date; and Sedex, the world's largest collaborative platform for sharing supply chain data, with over 36,000 participating organizations representing 30 industry sectors and more than 24 million workers in more than 160 countries. The two will combine their latest observations for an analysis of critical supply chain risks around the world that executives should keep top of mind.
The results of ON24's B2B marketers survey underscore the need for marketers to tap into the data available to them for enhanced lead generation programs.
Data may be the fuel that drives the machine of programmatic advertising, but one octane does not seem to power all engines. Consolidation, walled gardens, black boxes of unclear processes, and incompatibilities across partners are adding complexity and cost to every stage of data-driven advertising. This is leading some major brands to wonder aloud if all of this tech and hyper-targeting really is worthwhile. How are agencies and clients learning to streamline the process?
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
Earlier this year Adam Smith, Group M UK, openly contested the positive impact of the massive switch to digital media in an interview in The Guardian. We invited Steve Goodman from the same media agency to talk about their re-evaluation of magazine media as an advertising medium.
Top Risks in Global Supply Chains: Primary-Source Intelligence and Recommenda...Sustainable Brands
The globalization of supply chains, occurring in many industries these days, has created unforeseen challenges in ensuring the workers and environments by which products are now manufactured are treated ethically and responsibly. For a long time supplier audits used to be just paper- or spreadsheet-based, without much accompanying data analysis, aggregation or trending. That is now beginning to change, leading to new levels of sophistication in extracting intelligence from supply chain data. For this session, we are joined by two organization leading this shift: Intertek, the largest and longest running CSR auditing body conducting over 60,000 such audits each year and author of the Intertek Workplace Conditions Assessment (WCA), the fastest growing CSR audit report with over 15,000 participating factories to date; and Sedex, the world's largest collaborative platform for sharing supply chain data, with over 36,000 participating organizations representing 30 industry sectors and more than 24 million workers in more than 160 countries. The two will combine their latest observations for an analysis of critical supply chain risks around the world that executives should keep top of mind.
Your company has plenty of data, and you probably have no shortage of pretty graphs depicting insights. And your marketing department probably has the execution tools that you need to connect with your customers. However, there is a missing piece – the true, updated, consistent, ongoing understanding of each and every customer. You need to bridge the gap between your data insights and your marketing execution. And it all comes down to understanding your Customers’ DNA.
Customer DNA, on the surface, appears to be a simple, common-sense idea. But, there’s a lot that goes on behind the scenes that customer-facing organizations need to think about if they are to truly become customer-focused.
Gartner Offers a Converged and Compelling Future (Gartner Report Part 1)TransUnion
You might be forgiven for thinking that fraud and cybersecurity teams are habitually on the same page. But in most organizations, that’s not the case. Fraud is in a silo reporting to loss prevention or risk, and cyber security reports to the CISO. Fraud looks at stopping losses in real time, cyber security teams think future in terms of defense and recovery.
Last year research firm Gartner introduced their “Trusted Identity Capabilities Model,” a blueprint for converging the work done by identity proofing, authentication and fraud prevention teams, with the goal of gaining greater efficiency and gaining insight into new risks. Side benefits like better user experience and better alignment to organizational goals also come out of this model.
Part 1 of this webinar series looks at the problems this model seeks to solve, and what makes it different from past approaches. We’ll use diagrams and content from the original Gartner research, under temporary license to iovation.
6 Trends Disrupting the Insurance IndustrySaleMove
Not one to be left behind by changing times, the insurance industry has been striving to revolutionize its practice. Deloitte’s study, Insurance Disrupted, points out that if traditional insurance providers are not able to keep up with rapidly changing technology and evolving sociocultural landscapes, they risk getting left behind by alternative providers eager to disrupt the industry.
How do you measure the effectiveness of your marketing campaigns?
Have you ever felt that some marketing channels’ data seem to be located in "a void" – meaning it’s hard to discover their true impact?
Channels like connected TV, satellite radio, digital advertising, email, and social networks have made marketing campaign analysis a complex field for marketers.
But you can find valuable insights for your strategies – if you know where to look.
Luckily, you’ll uncover exactly where this hidden data lies in our upcoming webinar.
Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns.
This webinar’s key takeaways:
- Many different measurement techniques you can implement today.
- The pros and cons of each measurement technique.
- How to select the correct measurement technique for your business and campaigns.
Shaubhik Ray, Senior Director of Digital Analytics at iQuanti, explains how you can improve your ability to predict the success of your marketing programs.
This webinar will help you gain clarity and move in the right direction with your campaigns.
Digital Identity: How Marketing is Failing at its Top Priority (Customer Reco...Stefan Tornquist
Slides from a webinar presented with Epsilon / Conversant on a recent Econsultancy study of marketing capability in user identification and personalization.
"What to do at a time when consumers no longer trust brands, when marketing is less and less effective and differentiation is rare? Tips on how to address the new marketing paradigm and improve people's lives.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
Stop Playing Guess Who With Your Buyers: The Critical Link Between Audience A...Content4Demand
In this case study, Ciox Health VP of Marketing, Elieen Rivera and Marketing Segment Manager, Cindy Bagley, will share details around their go-to-market approach for tapping into a new group of buyers and expanding their revenue beyond their traditional markets.
Ciox Health needed to understand the personas of these new markets, discover their pain points, and understand the criteria these decision makers utilize when choosing a vendor. The Ciox team also wanted to create a multi-touch campaign to engage this new audience, drive new leads and create pipeline opportunities within the new target segment.
In this Case Study you'll get a first-hand look at:
- The processes and methods Ciox employed to better understand their audience
- The multi-touch campaign and individual content assets that drove engagement and conversion
- The end results, key learnings and takeaways from the campaign
Kathy Bachmann, Executive Vice President and Managing Director for Americas at MarketShare, discussed what it takes for marketers to understand the future of the global marketplace during her presentation at the 2015 Chief Marketing Officer Leadership Forum in Los Angeles on Jan. 27. In her presentation, Bachmann noted that the rising demand for marketing data has led many marketers to leverage sophisticated technologies, but marketers must understand how to optimize these tools to bolster their marketing campaigns.
Global market trends, understanding how consumers' lives are changing: Michae...Ben Moroney
Michael Walton, Executive Director Consumer and Business Intelligence, Nielsen Pacific presented on global consumer trends including insights and data demonstrating how consumers’ lives are changing and the impact this will have on wine as a category. Michael explored trends including premiumisation, the impact of social media and how consumers choose wines to purchase.
Your company has plenty of data, and you probably have no shortage of pretty graphs depicting insights. And your marketing department probably has the execution tools that you need to connect with your customers. However, there is a missing piece – the true, updated, consistent, ongoing understanding of each and every customer. You need to bridge the gap between your data insights and your marketing execution. And it all comes down to understanding your Customers’ DNA.
Customer DNA, on the surface, appears to be a simple, common-sense idea. But, there’s a lot that goes on behind the scenes that customer-facing organizations need to think about if they are to truly become customer-focused.
Gartner Offers a Converged and Compelling Future (Gartner Report Part 1)TransUnion
You might be forgiven for thinking that fraud and cybersecurity teams are habitually on the same page. But in most organizations, that’s not the case. Fraud is in a silo reporting to loss prevention or risk, and cyber security reports to the CISO. Fraud looks at stopping losses in real time, cyber security teams think future in terms of defense and recovery.
Last year research firm Gartner introduced their “Trusted Identity Capabilities Model,” a blueprint for converging the work done by identity proofing, authentication and fraud prevention teams, with the goal of gaining greater efficiency and gaining insight into new risks. Side benefits like better user experience and better alignment to organizational goals also come out of this model.
Part 1 of this webinar series looks at the problems this model seeks to solve, and what makes it different from past approaches. We’ll use diagrams and content from the original Gartner research, under temporary license to iovation.
6 Trends Disrupting the Insurance IndustrySaleMove
Not one to be left behind by changing times, the insurance industry has been striving to revolutionize its practice. Deloitte’s study, Insurance Disrupted, points out that if traditional insurance providers are not able to keep up with rapidly changing technology and evolving sociocultural landscapes, they risk getting left behind by alternative providers eager to disrupt the industry.
How do you measure the effectiveness of your marketing campaigns?
Have you ever felt that some marketing channels’ data seem to be located in "a void" – meaning it’s hard to discover their true impact?
Channels like connected TV, satellite radio, digital advertising, email, and social networks have made marketing campaign analysis a complex field for marketers.
But you can find valuable insights for your strategies – if you know where to look.
Luckily, you’ll uncover exactly where this hidden data lies in our upcoming webinar.
Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns.
This webinar’s key takeaways:
- Many different measurement techniques you can implement today.
- The pros and cons of each measurement technique.
- How to select the correct measurement technique for your business and campaigns.
Shaubhik Ray, Senior Director of Digital Analytics at iQuanti, explains how you can improve your ability to predict the success of your marketing programs.
This webinar will help you gain clarity and move in the right direction with your campaigns.
Digital Identity: How Marketing is Failing at its Top Priority (Customer Reco...Stefan Tornquist
Slides from a webinar presented with Epsilon / Conversant on a recent Econsultancy study of marketing capability in user identification and personalization.
"What to do at a time when consumers no longer trust brands, when marketing is less and less effective and differentiation is rare? Tips on how to address the new marketing paradigm and improve people's lives.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
Stop Playing Guess Who With Your Buyers: The Critical Link Between Audience A...Content4Demand
In this case study, Ciox Health VP of Marketing, Elieen Rivera and Marketing Segment Manager, Cindy Bagley, will share details around their go-to-market approach for tapping into a new group of buyers and expanding their revenue beyond their traditional markets.
Ciox Health needed to understand the personas of these new markets, discover their pain points, and understand the criteria these decision makers utilize when choosing a vendor. The Ciox team also wanted to create a multi-touch campaign to engage this new audience, drive new leads and create pipeline opportunities within the new target segment.
In this Case Study you'll get a first-hand look at:
- The processes and methods Ciox employed to better understand their audience
- The multi-touch campaign and individual content assets that drove engagement and conversion
- The end results, key learnings and takeaways from the campaign
Kathy Bachmann, Executive Vice President and Managing Director for Americas at MarketShare, discussed what it takes for marketers to understand the future of the global marketplace during her presentation at the 2015 Chief Marketing Officer Leadership Forum in Los Angeles on Jan. 27. In her presentation, Bachmann noted that the rising demand for marketing data has led many marketers to leverage sophisticated technologies, but marketers must understand how to optimize these tools to bolster their marketing campaigns.
Global market trends, understanding how consumers' lives are changing: Michae...Ben Moroney
Michael Walton, Executive Director Consumer and Business Intelligence, Nielsen Pacific presented on global consumer trends including insights and data demonstrating how consumers’ lives are changing and the impact this will have on wine as a category. Michael explored trends including premiumisation, the impact of social media and how consumers choose wines to purchase.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. PRIVILEGED & CONFIDENTIAL 2
MARK THOMPSON
CEO, NYT
“WHEN WE SAY SOMEONE
IS A MEMBER OF THE
AUDIENCE, IS A FEMALE
FASHIONISTA AGED 20-30,
WHAT’S THE
PROBABILITY THAT’S
ACTUALLY TRUE?”
3. PRIVILEGED & CONFIDENTIAL 3
2016
The Year Of
“WHAT”
VIEWABILITY
2017
The Year Of
“WHERE”
BRAND SAFETY The Year Of
“WHO”
AUDIENCE VALIDATION
2018
F20-30
Fashionista
TRENDS IN PROGRAMMATIC QUALITY
5. PRIVILEGED & CONFIDENTIAL 4
2nd
Party Data
3rd
Party Data
1st
Party Data
THE MARKETER’S CONUNDRUM
HIGH
QUALITY
OF DATA
LOW
AVAILABILITY
OF DATA
HIGH
AVAILABILITY
OF DATA
LOW
QUALITY
OF DATA
6. PRIVILEGED & CONFIDENTIAL 5
MARKETER’S CRAVE CONFIDENCE
“Mediasmith research
found that data from 4 of
11 vendors wasn’t much
better than chance in
targeting age and gender.”
“…marketers have serious
doubts about the accuracy
of some of the data they
purchase from these
vendors. The information is
expensive…and it
frequently doesn’t deliver
the improved
performance...”
“Validating & verifying
onboarding, cross-platform
IDs & 3rd party data should
be worth half-percent of
total Media & Marketing
data market annually.”
7. PRIVILEGED & CONFIDENTIAL 6
DATA: THE WILD WEST
BROWSING
BEHAVIOR
PURCHASE
LOCATION
APP USAGE
DEVICE
HOUSEHOLD
8. PRIVILEGED & CONFIDENTIAL 7
MARKETERS LEFT INVESTING MILLIONS IN 3RD PARTY DATA WITH NO GUIDANCE
Do they have
differentiators
beyond scale?
Are there
inconsistencies
in the data?
Is there
standardization
across providers?
Am I making
the right decisions?
THE QUESTION
9. PRIVILEGED & CONFIDENTIAL 8
HOW AKQA APPROACHES DATA QUALITY
Design By
Environment
Vet
Vendors
Audit
Segments
10. PRIVILEGED & CONFIDENTIAL 9
SURVATA’S NEW METHODOLOGY
PANEL SURVEYS
IN-BANNER SURVEYS
Old Way
GOODS SURVEYWALL EXPERIENCES SURVEYWALL
CONTENT SURVEYWALL
New Way
11. PRIVILEGED & CONFIDENTIAL 10
CHALLENGES TO SELECTING AUDIENCES
A KIDS MOISTURIZER MANUFACTURER
WANTS TO ADVERTISE TO
New Mothers
Segment Name Description Size (mm)
Supplier 1
Consumers that are moms
with 0-2 year olds
9
Supplier 2 New parent moms 4
Supplier 3 Consumers that are moms 18
Supplier 4 Digitally-driven mothers 21
12. PRIVILEGED & CONFIDENTIAL 11
CAMPAIGN TARGETING: APPROACH ONE
CONTROL
20%
40%
60%
80%
Supplier 1 Supplier 2 Supplier 3 Supplier 4
ALL FEMALES
% TARGET
13. PRIVILEGED & CONFIDENTIAL 12
CAMPAIGN TARGETING: APPROACH TWO
CONTROL
5%
9%
14%
18%
Supplier 1 Supplier 2 Supplier 3 Supplier 4
MOMS WITH KIDS < 18 YEARS
% TARGET
15. PRIVILEGED & CONFIDENTIAL 14
THE FUTURE OF BUYING AUDIENCES
“For marketing
data to survive,
we’ll need
an independent
auditor of data
quality.”
16. PRIVILEGED & CONFIDENTIAL 14
THE FUTURE OF BUYING AUDIENCES
“For marketing
data to survive,
we’ll need
an independent
auditor of data
quality.”
17. PRIVILEGED & CONFIDENTIAL
THANK YOU
ANY QUESTIONS?
CHRIS KELLY
chris@survata.com
SANDY KANG
sandy@survata.com
@SURVATA
IAN KURTZ
ian.kurtz@akqa.com
@AKQA
