SlideShare a Scribd company logo
1 of 31
Brand vs. Growth
Brand & Growth Hacking -An oxymoron?
HELLO
Launch Plans
GTM Plan
Contribution to
narrative, market
Educational
Messaging
Align with PR
Segmentation
Strategy
Assets
Events
Top Differentiators
Positioning
Timing
Community
Managing customer
feedback
Product Briefs
Marketing Plans
Community Prep
Target Customers
Plan B needs?
Coverage
@nazilaherself
Twitter
25.6K followers
Twitter
109.9K followers
MARKETING
@nazilaherself
LOVE
@nazilaherself
Customer Respect
@nazilaherself
Connection
@nazilaherself
Think of a product
you truly love.
@nazilaherself
What do you love
about this product?
@nazilaherself
helps me
understands me
means a lot
to me
@nazilaherself
@nazilaherself
Mega Brands Me
@nazilaherself
@nazilaherself
BUILDING
Love
1
@nazilaherself
Value
1 2
@nazilaherself
Value Customer
1 2 3
@nazilaherself
Value Customer Context
1 2 3 4
@nazilaherself
Value Customer Context Tribe
@nazilaherself
Brand Marketing
vs.
Performance Marketing
@nazilaherself
Building an iconic company
@nazilaherself
WHAT DOES YOUR CUSTOMER LOVE
ABOUT YOUR PRODUCT?
@nazilaherself
Selling an outcome
@nazilaherself
“Salt in the salt-shaker”
@nazilaherself
Done the right way….
@nazilaherself
Organizational Challenges
@nazilaherself
Measuring impact of Brand
@nazilaherself
LET’S CONNECT
@nazilaherself
@nazilaherself
#BLDGLOVE
Thank You

More Related Content

What's hot

Mina Seetharaman - Thought Leadership Disrupted
Mina Seetharaman - Thought Leadership DisruptedMina Seetharaman - Thought Leadership Disrupted
Mina Seetharaman - Thought Leadership DisruptedJulia Grosman
 
Reinventing the Cisco Brand
Reinventing the Cisco BrandReinventing the Cisco Brand
Reinventing the Cisco BrandMediaPost
 
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid ThemMichelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid ThemBrooke Boyle
 
Joe Stanhope - Reimagining the Technology Foundation for Marketing
Joe Stanhope - Reimagining the Technology Foundation for MarketingJoe Stanhope - Reimagining the Technology Foundation for Marketing
Joe Stanhope - Reimagining the Technology Foundation for MarketingJulia Grosman
 
Scott Buelter & Molly Holmes - Reaching the Unegaged: How to Stop Wasting Mo...
Scott Buelter & Molly Holmes	 - Reaching the Unegaged: How to Stop Wasting Mo...Scott Buelter & Molly Holmes	 - Reaching the Unegaged: How to Stop Wasting Mo...
Scott Buelter & Molly Holmes - Reaching the Unegaged: How to Stop Wasting Mo...Autumn Quarantotto
 
Insights with Bing Ads
Insights with Bing AdsInsights with Bing Ads
Insights with Bing AdsCatalyst
 
Activating Consumer Intent to Deliver Sales
Activating Consumer Intent to Deliver SalesActivating Consumer Intent to Deliver Sales
Activating Consumer Intent to Deliver SalesMediaPost
 
Transforming the Customer Experience Through Search
Transforming the Customer Experience Through SearchTransforming the Customer Experience Through Search
Transforming the Customer Experience Through SearchMediaPost
 
Marketing refresh: The nine effective habits of digitally native brands
Marketing refresh: The nine effective habits of digitally native brandsMarketing refresh: The nine effective habits of digitally native brands
Marketing refresh: The nine effective habits of digitally native brandsNational Retail Federation
 
Pubcon 2016 - How SEO's can Use PPC to hit their goals
Pubcon 2016 - How SEO's can Use PPC to hit their goalsPubcon 2016 - How SEO's can Use PPC to hit their goals
Pubcon 2016 - How SEO's can Use PPC to hit their goalsWil Reynolds
 
11 Crazy Marketing Statistics
11 Crazy Marketing Statistics11 Crazy Marketing Statistics
11 Crazy Marketing StatisticsHubSpot
 
Digital marketing for Charities 2016
Digital marketing for Charities 2016 Digital marketing for Charities 2016
Digital marketing for Charities 2016 Smart Insights
 
Tech talk building an insight driven customer experience yesmail_shull
Tech talk building an insight driven customer experience yesmail_shullTech talk building an insight driven customer experience yesmail_shull
Tech talk building an insight driven customer experience yesmail_shullNational Retail Federation
 
In-store technologies that are making a difference
In-store technologies that are making a differenceIn-store technologies that are making a difference
In-store technologies that are making a differenceNational Retail Federation
 
Winning consumers on their brand journey using data and technology_Zawacki_St...
Winning consumers on their brand journey using data and technology_Zawacki_St...Winning consumers on their brand journey using data and technology_Zawacki_St...
Winning consumers on their brand journey using data and technology_Zawacki_St...National Retail Federation
 
Digital marketing overview
Digital marketing overview Digital marketing overview
Digital marketing overview assem awad
 
Moments that matter - Harnessing the power of meaningful in-person shopping e...
Moments that matter - Harnessing the power of meaningful in-person shopping e...Moments that matter - Harnessing the power of meaningful in-person shopping e...
Moments that matter - Harnessing the power of meaningful in-person shopping e...National Retail Federation
 
Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...
Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...
Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...DMX Dublin
 
The Secrets To Creating Contagious Content Campaigns
The Secrets To Creating Contagious Content CampaignsThe Secrets To Creating Contagious Content Campaigns
The Secrets To Creating Contagious Content CampaignsG3 Communications
 
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...WSI Digital Marketing
 

What's hot (20)

Mina Seetharaman - Thought Leadership Disrupted
Mina Seetharaman - Thought Leadership DisruptedMina Seetharaman - Thought Leadership Disrupted
Mina Seetharaman - Thought Leadership Disrupted
 
Reinventing the Cisco Brand
Reinventing the Cisco BrandReinventing the Cisco Brand
Reinventing the Cisco Brand
 
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid ThemMichelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
 
Joe Stanhope - Reimagining the Technology Foundation for Marketing
Joe Stanhope - Reimagining the Technology Foundation for MarketingJoe Stanhope - Reimagining the Technology Foundation for Marketing
Joe Stanhope - Reimagining the Technology Foundation for Marketing
 
Scott Buelter & Molly Holmes - Reaching the Unegaged: How to Stop Wasting Mo...
Scott Buelter & Molly Holmes	 - Reaching the Unegaged: How to Stop Wasting Mo...Scott Buelter & Molly Holmes	 - Reaching the Unegaged: How to Stop Wasting Mo...
Scott Buelter & Molly Holmes - Reaching the Unegaged: How to Stop Wasting Mo...
 
Insights with Bing Ads
Insights with Bing AdsInsights with Bing Ads
Insights with Bing Ads
 
Activating Consumer Intent to Deliver Sales
Activating Consumer Intent to Deliver SalesActivating Consumer Intent to Deliver Sales
Activating Consumer Intent to Deliver Sales
 
Transforming the Customer Experience Through Search
Transforming the Customer Experience Through SearchTransforming the Customer Experience Through Search
Transforming the Customer Experience Through Search
 
Marketing refresh: The nine effective habits of digitally native brands
Marketing refresh: The nine effective habits of digitally native brandsMarketing refresh: The nine effective habits of digitally native brands
Marketing refresh: The nine effective habits of digitally native brands
 
Pubcon 2016 - How SEO's can Use PPC to hit their goals
Pubcon 2016 - How SEO's can Use PPC to hit their goalsPubcon 2016 - How SEO's can Use PPC to hit their goals
Pubcon 2016 - How SEO's can Use PPC to hit their goals
 
11 Crazy Marketing Statistics
11 Crazy Marketing Statistics11 Crazy Marketing Statistics
11 Crazy Marketing Statistics
 
Digital marketing for Charities 2016
Digital marketing for Charities 2016 Digital marketing for Charities 2016
Digital marketing for Charities 2016
 
Tech talk building an insight driven customer experience yesmail_shull
Tech talk building an insight driven customer experience yesmail_shullTech talk building an insight driven customer experience yesmail_shull
Tech talk building an insight driven customer experience yesmail_shull
 
In-store technologies that are making a difference
In-store technologies that are making a differenceIn-store technologies that are making a difference
In-store technologies that are making a difference
 
Winning consumers on their brand journey using data and technology_Zawacki_St...
Winning consumers on their brand journey using data and technology_Zawacki_St...Winning consumers on their brand journey using data and technology_Zawacki_St...
Winning consumers on their brand journey using data and technology_Zawacki_St...
 
Digital marketing overview
Digital marketing overview Digital marketing overview
Digital marketing overview
 
Moments that matter - Harnessing the power of meaningful in-person shopping e...
Moments that matter - Harnessing the power of meaningful in-person shopping e...Moments that matter - Harnessing the power of meaningful in-person shopping e...
Moments that matter - Harnessing the power of meaningful in-person shopping e...
 
Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...
Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...
Shenda Loughnane, Dentsu Aegis Network Ireland : Why Commerce is No Longer A ...
 
The Secrets To Creating Contagious Content Campaigns
The Secrets To Creating Contagious Content CampaignsThe Secrets To Creating Contagious Content Campaigns
The Secrets To Creating Contagious Content Campaigns
 
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...
 

Viewers also liked

PETER FISHERMAN - GROWTH AND ANALYTICS, APPROACHES TO LEARNING QUICKLY WITH B...
PETER FISHERMAN - GROWTH AND ANALYTICS, APPROACHES TO LEARNING QUICKLY WITH B...PETER FISHERMAN - GROWTH AND ANALYTICS, APPROACHES TO LEARNING QUICKLY WITH B...
PETER FISHERMAN - GROWTH AND ANALYTICS, APPROACHES TO LEARNING QUICKLY WITH B...Hilary Ip
 
GOKCE TOMBUL - HOW TO BUILD A SUCCESSFUL EXPERIMENTATION PROGRAM
GOKCE TOMBUL - HOW TO BUILD A SUCCESSFUL EXPERIMENTATION PROGRAMGOKCE TOMBUL - HOW TO BUILD A SUCCESSFUL EXPERIMENTATION PROGRAM
GOKCE TOMBUL - HOW TO BUILD A SUCCESSFUL EXPERIMENTATION PROGRAMHilary Ip
 
ERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOX
ERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOXERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOX
ERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOXHilary Ip
 
PAMELA WEBBER - LEAN MARKETING TECHNIQUES TO HELP YOU ACCELERATE (AND “HACK”)...
PAMELA WEBBER - LEAN MARKETING TECHNIQUES TO HELP YOU ACCELERATE (AND “HACK”)...PAMELA WEBBER - LEAN MARKETING TECHNIQUES TO HELP YOU ACCELERATE (AND “HACK”)...
PAMELA WEBBER - LEAN MARKETING TECHNIQUES TO HELP YOU ACCELERATE (AND “HACK”)...Hilary Ip
 
CORTNEY COLE-HALL - FROM ZERO TO HERO
CORTNEY COLE-HALL - FROM ZERO TO HEROCORTNEY COLE-HALL - FROM ZERO TO HERO
CORTNEY COLE-HALL - FROM ZERO TO HEROHilary Ip
 
JAI SINGH - CUSTOMER CENTRIC GROWTH
JAI SINGH - CUSTOMER CENTRIC GROWTHJAI SINGH - CUSTOMER CENTRIC GROWTH
JAI SINGH - CUSTOMER CENTRIC GROWTHHilary Ip
 
KEN MCDONALD - GOING FROM 0 TO 10 MILLION CUSTOMERS OR MORE - TOP GROWTH TIPS...
KEN MCDONALD - GOING FROM 0 TO 10 MILLION CUSTOMERS OR MORE - TOP GROWTH TIPS...KEN MCDONALD - GOING FROM 0 TO 10 MILLION CUSTOMERS OR MORE - TOP GROWTH TIPS...
KEN MCDONALD - GOING FROM 0 TO 10 MILLION CUSTOMERS OR MORE - TOP GROWTH TIPS...Hilary Ip
 
ALEX LE - TO BUILD GREAT PRODUCTS, BUILD THIS STRONG, SCALABLE SYSTEM FIRST
ALEX LE - TO BUILD GREAT PRODUCTS, BUILD THIS STRONG, SCALABLE SYSTEM FIRSTALEX LE - TO BUILD GREAT PRODUCTS, BUILD THIS STRONG, SCALABLE SYSTEM FIRST
ALEX LE - TO BUILD GREAT PRODUCTS, BUILD THIS STRONG, SCALABLE SYSTEM FIRSTHilary Ip
 

Viewers also liked (8)

PETER FISHERMAN - GROWTH AND ANALYTICS, APPROACHES TO LEARNING QUICKLY WITH B...
PETER FISHERMAN - GROWTH AND ANALYTICS, APPROACHES TO LEARNING QUICKLY WITH B...PETER FISHERMAN - GROWTH AND ANALYTICS, APPROACHES TO LEARNING QUICKLY WITH B...
PETER FISHERMAN - GROWTH AND ANALYTICS, APPROACHES TO LEARNING QUICKLY WITH B...
 
GOKCE TOMBUL - HOW TO BUILD A SUCCESSFUL EXPERIMENTATION PROGRAM
GOKCE TOMBUL - HOW TO BUILD A SUCCESSFUL EXPERIMENTATION PROGRAMGOKCE TOMBUL - HOW TO BUILD A SUCCESSFUL EXPERIMENTATION PROGRAM
GOKCE TOMBUL - HOW TO BUILD A SUCCESSFUL EXPERIMENTATION PROGRAM
 
ERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOX
ERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOXERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOX
ERIN MILLER - THINK OUTSIDE THE (SUBSCRIPTION) BOX
 
PAMELA WEBBER - LEAN MARKETING TECHNIQUES TO HELP YOU ACCELERATE (AND “HACK”)...
PAMELA WEBBER - LEAN MARKETING TECHNIQUES TO HELP YOU ACCELERATE (AND “HACK”)...PAMELA WEBBER - LEAN MARKETING TECHNIQUES TO HELP YOU ACCELERATE (AND “HACK”)...
PAMELA WEBBER - LEAN MARKETING TECHNIQUES TO HELP YOU ACCELERATE (AND “HACK”)...
 
CORTNEY COLE-HALL - FROM ZERO TO HERO
CORTNEY COLE-HALL - FROM ZERO TO HEROCORTNEY COLE-HALL - FROM ZERO TO HERO
CORTNEY COLE-HALL - FROM ZERO TO HERO
 
JAI SINGH - CUSTOMER CENTRIC GROWTH
JAI SINGH - CUSTOMER CENTRIC GROWTHJAI SINGH - CUSTOMER CENTRIC GROWTH
JAI SINGH - CUSTOMER CENTRIC GROWTH
 
KEN MCDONALD - GOING FROM 0 TO 10 MILLION CUSTOMERS OR MORE - TOP GROWTH TIPS...
KEN MCDONALD - GOING FROM 0 TO 10 MILLION CUSTOMERS OR MORE - TOP GROWTH TIPS...KEN MCDONALD - GOING FROM 0 TO 10 MILLION CUSTOMERS OR MORE - TOP GROWTH TIPS...
KEN MCDONALD - GOING FROM 0 TO 10 MILLION CUSTOMERS OR MORE - TOP GROWTH TIPS...
 
ALEX LE - TO BUILD GREAT PRODUCTS, BUILD THIS STRONG, SCALABLE SYSTEM FIRST
ALEX LE - TO BUILD GREAT PRODUCTS, BUILD THIS STRONG, SCALABLE SYSTEM FIRSTALEX LE - TO BUILD GREAT PRODUCTS, BUILD THIS STRONG, SCALABLE SYSTEM FIRST
ALEX LE - TO BUILD GREAT PRODUCTS, BUILD THIS STRONG, SCALABLE SYSTEM FIRST
 

Similar to NAZILA ALASTI - BRAND & GROWTH HACKING - AN OXYMORON?

#DFB2B 2015 - Steve Vaughan, Inbound Marketing your secret weapon
#DFB2B 2015 - Steve Vaughan, Inbound Marketing your secret weapon#DFB2B 2015 - Steve Vaughan, Inbound Marketing your secret weapon
#DFB2B 2015 - Steve Vaughan, Inbound Marketing your secret weaponWebs.nl B2B Inbound Marketing
 
How To Find Select And Manage Influencers For Social Media Marketing PowerPoi...
How To Find Select And Manage Influencers For Social Media Marketing PowerPoi...How To Find Select And Manage Influencers For Social Media Marketing PowerPoi...
How To Find Select And Manage Influencers For Social Media Marketing PowerPoi...SlideTeam
 
Presentation for interview
Presentation for interviewPresentation for interview
Presentation for interviewVivienne Strydom
 
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...SlideTeam
 
Advanced Audience Targeting - SMX West 2016 - Amy Bishop
Advanced Audience Targeting - SMX West 2016 - Amy BishopAdvanced Audience Targeting - SMX West 2016 - Amy Bishop
Advanced Audience Targeting - SMX West 2016 - Amy BishopAmy Bishop
 
Webinar b&o play - pr & influencer marketing - june 2015
Webinar   b&o play - pr & influencer marketing - june 2015Webinar   b&o play - pr & influencer marketing - june 2015
Webinar b&o play - pr & influencer marketing - june 2015Meltwater
 
Digiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct AgentsDigiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct AgentsDigiday
 
Rethinking Digital Metrics - #BreakingNewsConf
Rethinking Digital Metrics - #BreakingNewsConfRethinking Digital Metrics - #BreakingNewsConf
Rethinking Digital Metrics - #BreakingNewsConfBarry Hand
 
4 Keys To Effective Remarketing
4 Keys To Effective Remarketing4 Keys To Effective Remarketing
4 Keys To Effective RemarketingAmy Bishop
 
new product development,plc,operations in npd
new product development,plc,operations in npdnew product development,plc,operations in npd
new product development,plc,operations in npdnandhinibavana
 
Product Management
Product ManagementProduct Management
Product Managementtjschorn
 
Inbound Marketing Week: How to boost traffic, leads, & sales with content mar...
Inbound Marketing Week: How to boost traffic, leads, & sales with content mar...Inbound Marketing Week: How to boost traffic, leads, & sales with content mar...
Inbound Marketing Week: How to boost traffic, leads, & sales with content mar...Denamico Inc.
 
4C Social Ads Master Class - Twitter
4C Social Ads Master Class - Twitter4C Social Ads Master Class - Twitter
4C Social Ads Master Class - Twitter4Cinsights
 
How Strategic Promotions Can Positively Impact Your Brand
How Strategic Promotions Can Positively Impact Your BrandHow Strategic Promotions Can Positively Impact Your Brand
How Strategic Promotions Can Positively Impact Your BrandLikeable Media
 
Michael Farrington - Staying Relevant in Marketing
Michael Farrington - Staying Relevant in MarketingMichael Farrington - Staying Relevant in Marketing
Michael Farrington - Staying Relevant in MarketingAMASanDiego
 

Similar to NAZILA ALASTI - BRAND & GROWTH HACKING - AN OXYMORON? (20)

#DFB2B 2015 - Steve Vaughan, Inbound Marketing your secret weapon
#DFB2B 2015 - Steve Vaughan, Inbound Marketing your secret weapon#DFB2B 2015 - Steve Vaughan, Inbound Marketing your secret weapon
#DFB2B 2015 - Steve Vaughan, Inbound Marketing your secret weapon
 
How To Find Select And Manage Influencers For Social Media Marketing PowerPoi...
How To Find Select And Manage Influencers For Social Media Marketing PowerPoi...How To Find Select And Manage Influencers For Social Media Marketing PowerPoi...
How To Find Select And Manage Influencers For Social Media Marketing PowerPoi...
 
Presentation for interview
Presentation for interviewPresentation for interview
Presentation for interview
 
slide show.pdf
slide show.pdfslide show.pdf
slide show.pdf
 
Influencer Marketing 101
Influencer Marketing 101Influencer Marketing 101
Influencer Marketing 101
 
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
 
Christopher Piccolomini
Christopher PiccolominiChristopher Piccolomini
Christopher Piccolomini
 
B2B Marketing Workshop
B2B Marketing WorkshopB2B Marketing Workshop
B2B Marketing Workshop
 
Advanced Audience Targeting - SMX West 2016 - Amy Bishop
Advanced Audience Targeting - SMX West 2016 - Amy BishopAdvanced Audience Targeting - SMX West 2016 - Amy Bishop
Advanced Audience Targeting - SMX West 2016 - Amy Bishop
 
Webinar b&o play - pr & influencer marketing - june 2015
Webinar   b&o play - pr & influencer marketing - june 2015Webinar   b&o play - pr & influencer marketing - june 2015
Webinar b&o play - pr & influencer marketing - june 2015
 
Digiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct AgentsDigiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct Agents
 
Rethinking Digital Metrics - #BreakingNewsConf
Rethinking Digital Metrics - #BreakingNewsConfRethinking Digital Metrics - #BreakingNewsConf
Rethinking Digital Metrics - #BreakingNewsConf
 
SLCHUG Event: October 27 2016
SLCHUG Event:  October 27 2016SLCHUG Event:  October 27 2016
SLCHUG Event: October 27 2016
 
4 Keys To Effective Remarketing
4 Keys To Effective Remarketing4 Keys To Effective Remarketing
4 Keys To Effective Remarketing
 
new product development,plc,operations in npd
new product development,plc,operations in npdnew product development,plc,operations in npd
new product development,plc,operations in npd
 
Product Management
Product ManagementProduct Management
Product Management
 
Inbound Marketing Week: How to boost traffic, leads, & sales with content mar...
Inbound Marketing Week: How to boost traffic, leads, & sales with content mar...Inbound Marketing Week: How to boost traffic, leads, & sales with content mar...
Inbound Marketing Week: How to boost traffic, leads, & sales with content mar...
 
4C Social Ads Master Class - Twitter
4C Social Ads Master Class - Twitter4C Social Ads Master Class - Twitter
4C Social Ads Master Class - Twitter
 
How Strategic Promotions Can Positively Impact Your Brand
How Strategic Promotions Can Positively Impact Your BrandHow Strategic Promotions Can Positively Impact Your Brand
How Strategic Promotions Can Positively Impact Your Brand
 
Michael Farrington - Staying Relevant in Marketing
Michael Farrington - Staying Relevant in MarketingMichael Farrington - Staying Relevant in Marketing
Michael Farrington - Staying Relevant in Marketing
 

More from Hilary Ip

Living in Color: Carving Out Safe Spaces For Community by Danielle Cadet (Man...
Living in Color: Carving Out Safe Spaces For Community by Danielle Cadet (Man...Living in Color: Carving Out Safe Spaces For Community by Danielle Cadet (Man...
Living in Color: Carving Out Safe Spaces For Community by Danielle Cadet (Man...Hilary Ip
 
Testing New Revenue Streams by Stefanie Rapp (SVP, Revenue Strategy, Bleacher...
Testing New Revenue Streams by Stefanie Rapp (SVP, Revenue Strategy, Bleacher...Testing New Revenue Streams by Stefanie Rapp (SVP, Revenue Strategy, Bleacher...
Testing New Revenue Streams by Stefanie Rapp (SVP, Revenue Strategy, Bleacher...Hilary Ip
 
Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justi...
Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justi...Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justi...
Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justi...Hilary Ip
 
How PBS Creates YouTube Series that Educate, Entertain & Inspire by Adam Dyle...
How PBS Creates YouTube Series that Educate, Entertain & Inspire by Adam Dyle...How PBS Creates YouTube Series that Educate, Entertain & Inspire by Adam Dyle...
How PBS Creates YouTube Series that Educate, Entertain & Inspire by Adam Dyle...Hilary Ip
 
Telling Better Stories Across the Open Web by Adam Greenberg (Sr. Global Prod...
Telling Better Stories Across the Open Web by Adam Greenberg (Sr. Global Prod...Telling Better Stories Across the Open Web by Adam Greenberg (Sr. Global Prod...
Telling Better Stories Across the Open Web by Adam Greenberg (Sr. Global Prod...Hilary Ip
 
Data Storytelling in the Digital Age by Stephanie Salmon (SVP, Data & Informa...
Data Storytelling in the Digital Age by Stephanie Salmon (SVP, Data & Informa...Data Storytelling in the Digital Age by Stephanie Salmon (SVP, Data & Informa...
Data Storytelling in the Digital Age by Stephanie Salmon (SVP, Data & Informa...Hilary Ip
 
Seven Steps to Building Out Newsletters by Michael Liss (VP, Product, New Yor...
Seven Steps to Building Out Newsletters by Michael Liss (VP, Product, New Yor...Seven Steps to Building Out Newsletters by Michael Liss (VP, Product, New Yor...
Seven Steps to Building Out Newsletters by Michael Liss (VP, Product, New Yor...Hilary Ip
 
Estelle Ayer
Estelle AyerEstelle Ayer
Estelle AyerHilary Ip
 
Adrian Gregory
Adrian GregoryAdrian Gregory
Adrian GregoryHilary Ip
 
Mark Wilson
Mark Wilson Mark Wilson
Mark Wilson Hilary Ip
 
Nathan Jacob
Nathan JacobNathan Jacob
Nathan JacobHilary Ip
 
Fireside chat slide
Fireside chat slide Fireside chat slide
Fireside chat slide Hilary Ip
 

More from Hilary Ip (20)

Living in Color: Carving Out Safe Spaces For Community by Danielle Cadet (Man...
Living in Color: Carving Out Safe Spaces For Community by Danielle Cadet (Man...Living in Color: Carving Out Safe Spaces For Community by Danielle Cadet (Man...
Living in Color: Carving Out Safe Spaces For Community by Danielle Cadet (Man...
 
Testing New Revenue Streams by Stefanie Rapp (SVP, Revenue Strategy, Bleacher...
Testing New Revenue Streams by Stefanie Rapp (SVP, Revenue Strategy, Bleacher...Testing New Revenue Streams by Stefanie Rapp (SVP, Revenue Strategy, Bleacher...
Testing New Revenue Streams by Stefanie Rapp (SVP, Revenue Strategy, Bleacher...
 
Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justi...
Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justi...Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justi...
Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justi...
 
How PBS Creates YouTube Series that Educate, Entertain & Inspire by Adam Dyle...
How PBS Creates YouTube Series that Educate, Entertain & Inspire by Adam Dyle...How PBS Creates YouTube Series that Educate, Entertain & Inspire by Adam Dyle...
How PBS Creates YouTube Series that Educate, Entertain & Inspire by Adam Dyle...
 
Telling Better Stories Across the Open Web by Adam Greenberg (Sr. Global Prod...
Telling Better Stories Across the Open Web by Adam Greenberg (Sr. Global Prod...Telling Better Stories Across the Open Web by Adam Greenberg (Sr. Global Prod...
Telling Better Stories Across the Open Web by Adam Greenberg (Sr. Global Prod...
 
Data Storytelling in the Digital Age by Stephanie Salmon (SVP, Data & Informa...
Data Storytelling in the Digital Age by Stephanie Salmon (SVP, Data & Informa...Data Storytelling in the Digital Age by Stephanie Salmon (SVP, Data & Informa...
Data Storytelling in the Digital Age by Stephanie Salmon (SVP, Data & Informa...
 
Seven Steps to Building Out Newsletters by Michael Liss (VP, Product, New Yor...
Seven Steps to Building Out Newsletters by Michael Liss (VP, Product, New Yor...Seven Steps to Building Out Newsletters by Michael Liss (VP, Product, New Yor...
Seven Steps to Building Out Newsletters by Michael Liss (VP, Product, New Yor...
 
John M
John MJohn M
John M
 
Maike S
Maike SMaike S
Maike S
 
Joe C
Joe CJoe C
Joe C
 
Philip R
Philip RPhilip R
Philip R
 
Michael W
Michael WMichael W
Michael W
 
Nick C
Nick CNick C
Nick C
 
Tyler M
Tyler MTyler M
Tyler M
 
Estelle Ayer
Estelle AyerEstelle Ayer
Estelle Ayer
 
Adrian Gregory
Adrian GregoryAdrian Gregory
Adrian Gregory
 
Mark Wilson
Mark Wilson Mark Wilson
Mark Wilson
 
Nathan Jacob
Nathan JacobNathan Jacob
Nathan Jacob
 
Fireside chat slide
Fireside chat slide Fireside chat slide
Fireside chat slide
 
Kate Tovey
Kate ToveyKate Tovey
Kate Tovey
 

Recently uploaded

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 

Recently uploaded (20)

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 

NAZILA ALASTI - BRAND & GROWTH HACKING - AN OXYMORON?