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Katherine MacKay
2019 OXFORD WOMEN’S NETWORK
RESEARCH, SCHOLARSHIP and EDUCATION
THE PRESS 1890 – 1989
GLOBAL PRESENCE - DIVERSE POPULATION
From GLASS CEILING to BROKEN RUNG
Total Number of Employees UK 65.8% vs 34.2% HK 68% vs 32%
Upper 50% vs 50%
Upper Middle 70% vs 30%
Lower 73% vs 27%
Lower Middle 72% vs 28%
BELONGING
Presentation name Presenter Name and Date
2019 UNCONSCIOUS BIAS: A
Journey
Presentation name Presenter Name and Date
9
Glassdoor
reviews
Our Social Communities
“If a child
can’t learn
the way we
teach, maybe
we should
teach the way
they learn.”
From Third Industrial Revolution to Fourth
Paradigm shift: STEM to STEAM
• Focus on questions that google can’t answer
• application, creation and innovation
Digital Transformation
Positive Role Models
Marketing
16
Digital landscape 2019
Marketing
The 10X marketer
Speak multiple business languages (finance, technology, operations, sales, data)
Work comfortably with large and complex systems in legacy companies
Bring calm energy and urgency to their teams and colleagues
Make sense out of lots of data in varying quality and forms
Can optimise performance by understanding attribution
Be creative: campaigns and resourcefulness
They really understand the customer
Can build accurate revenue forecasts
Support OUP’s mission in Education
Always measure marketing return
Build great relationships
Automates as default
Doesn’t stop learning
18• Data shows when 25,000-plus Sprout customers were engaged the most (and least) across major networks in 2019.
• All time frames are recorded in Central Time Zone (CST).
Marketing
3 Month Campaigns: THOUGHT LEADERSHIP
20
Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7
3 Month Campaigns: Experience
21
3 Month Campaigns: Sharing
0
2000
4000
6000
8000
10000
12000
14000
16000
1 2 3 4 5 6 7 8 9 10 11 12 13 14
FY2017-18 ORT Letter Writing Campaign FY2018-19 ORT Letter Writing Campaign
FY2018-20 Big Read Campaign
22
Local Channels: Community
Image: Dec14-monday-blue-anthony-shutterstock
Katherine M
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Katherine M