7. From GLASS CEILING to BROKEN RUNG
Total Number of Employees UK 65.8% vs 34.2% HK 68% vs 32%
Upper 50% vs 50%
Upper Middle 70% vs 30%
Lower 73% vs 27%
Lower Middle 72% vs 28%
17. The 10X marketer
Speak multiple business languages (finance, technology, operations, sales, data)
Work comfortably with large and complex systems in legacy companies
Bring calm energy and urgency to their teams and colleagues
Make sense out of lots of data in varying quality and forms
Can optimise performance by understanding attribution
Be creative: campaigns and resourcefulness
They really understand the customer
Can build accurate revenue forecasts
Support OUP’s mission in Education
Always measure marketing return
Build great relationships
Automates as default
Doesn’t stop learning
18. 18• Data shows when 25,000-plus Sprout customers were engaged the most (and least) across major networks in 2019.
• All time frames are recorded in Central Time Zone (CST).
Marketing