17 reasons your organisation should use microblogging
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The document discusses microblogging and its benefits for organizations. It defines microblogging as short-form social media posts popularized by Facebook and Twitter. The document argues that applying microblogging principles to enterprises can encourage connections across boundaries, allow people to follow experts, and share ideas. It provides 16 specific ways organizations can use microblogging, such as asking questions, sharing links and files, participating in discussions, and broadcasting work activities.
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17 reasons your organisation should use microblogging
- 3. highq.com What is microblogging? The concept of microblogging was popularised by social networks such as Facebook and Twitter in the mid-late 2000s.
- 4. They gave their users the ability to post status updates or “Tweets” that are quick to post, easy to read and accessible for all. highq.com The concept of microblogging was popularised by social networks such as Facebook and Twitter in the mid-late 2000s. What is microblogging?
- 5. If we take these same principles and apply them to the enterprise, what benefits can we derive from enterprise social networks? highq.com
- 6. highq.com And, more specifically, what are some of the ways in which we can use enterprise microblogging?
- 8. Discover, follow and connect with people in the organisation with similar interests to you. 1 highq.com Encourage connections across organisational boundaries
- 9. 2 highq.com Follow thought leaders and experts
- 10. Learn from their experience and expertise in particular areas of practice or industries. highq.com 2Follow thought leaders and experts
- 12. Promote a culture of innovation and progressive thinking. 3 Share ideas
- 14. Have group discussions Facilitate vibrant communities of practice by encouraging group discussions around hot topics which are discoverable for future reference. highq.com 4
- 15. 5 Ask for feedback highq.com
- 16. 5 Ask for feedback Get input from a wider group of people much more quickly than you would ordinarily. highq.com
- 18. No more “Reply all” email threads to distract and disrupt you. highq.com 6 Reduce email overload
- 19. 7 Share a link or update highq.com
- 20. Instantly disseminate information and promote knowledge sharing. highq.com 7 Share a link or update
- 22. Don’t just search user bios for someone with the expertise to answer your question - ask! highq.com 8 Find expertise quickly
- 24. Gather all comments and feedback in one place without clogging up everyone’s inboxes. highq.com 9 Socialise documents and files
- 25. 10 highq.com Post team updates & news
- 26. 10 Post team updates & news Share news in a centralised location which can be opened up to a wider audience when needed. highq.com
- 28. Create a channel for sharing current awareness updates in real-time. highq.com 11 Share current awareness
- 30. Discover people and knowledge outside of your normal sphere. highq.com 12Participate in firm-wide discussions
- 32. Someone out there knows the answer! highq.com 13 Ask a question ?
- 33. 14 Share a photo or image highq.com
- 34. Convey complex ideas or problems with an image and help people visualise what you are talking about. highq.com 14 Share a photo or image
- 36. Help promote the best or most valuable content by “liking” it. highq.com 15 Like something
- 38. 16 Broadcast your working life highq.com Work out in the open and give other people an insight into what you’re doing.
- 40. 17 Gain a peripheral vision highq.com Get an understanding of what people are working on across the organisation and what issues they are facing.
- 41. Learn more… The complete guide to microblogging for the enterprise Download highq.com