The document discusses blog networks, including what they are, why they exist, and examples of popular blog networks. Some key points: - Blog networks exist to make money from bloggers' traffic and help bloggers make money and grow their audience through resources, expertise, and connections. - Popular publishing networks mentioned include BlogHer, which pays millions to bloggers annually, and NowManifest for fashion blogs. - Other networks focus on niches like food (Foodie) or fashion (Creators of Desire). Additional networks mentioned are BlogToday, BlogLovin', and Heartifb. - Joining a network can boost traffic and income but bloggers must still generate content regularly, while independent bloggers have

1. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
BLOG NETWORKS
- Why they exist and what they do for bloggers - by @kirst_enj
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2. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
about me @kirst_enj
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3. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
What kind of networks?
Ad networks like passionfruitads.com, bloggernet.eu,
adfactor (dutch), adVICE
Publishing networks like blogher.com, blogtoday.nl,
Niche/focus networks like fitfluentials, foodie.com,
creatorsofdesire.com, socialinfluencers, Freshnet.se
Professional networks like heartifb.com, linkedin- and
facebookgroups
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4. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
Why do they excist?
DUH, they want to make money of you!
But....publishingnetworks have more reasons to create networks.
They can help you grow and make money because:
They can get you more traffic and exposure
They have expertise on SEO/affiliate/video/statistics/mobile
They know a lot about the development of sites and brands
They can connect you with existing on- and offline brands
They have relationships with lots of advertisers and PR-agencies
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5. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
so, why would you join?
To make (more) money
To have acces to better/more recources and expertise
So your blog will have more traffic and exposure
Connecting with likeminded, getting colleagues
Belonging to a really cool network
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6. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
BLOG NETWORKS
EXAMPLES
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7. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
NOWMANIFEST
World’s most influential fashion blogs
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8. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
NOWMANIFEST
“The bloggers have moved from commentators to creators;
gone from front row next to Anna Wintour
to backstage next to Alber Elbaz in but one calendar year.
We have entered the next stage.”
BryanBoy- Anna Della Russo - FashionToast- Industrie Magazine - Elin Kling
FOUDER ELIN KLING
- First fashionblogger to create a collection for H&M
- The face of Louis Vuitton online campaign
- Guess design collaboration with NET-A-PORTER
- First with Swedish publisher Bonnier, now Conde Nast
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9. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
BLOGHER
Life well said > 3.000 blogs
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10. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
BLOGHER
✤BlogHer Conferences, the world’s largest conferences for
women in social media
✤BlogHer Publishing Network, with 3,000 blogs one of the
largest publishing networks of blogs authored by women.
Paid out 17 million dollar to 4.250 bloggers in 3 years time
✤BlogHer.com, the web’s leading guide to news and trends
among women in social media, renowned as a community
where women speak their minds on every topic
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11. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
CREATORS OF DESIRE
10 Dutch and English top-fashionbloggers
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12. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
CREATORS OF DESIRE
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13. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
FOODIE
Vertical social network from
GLAM media
The content on Foodie comes
from blogs that were curated/
choosen by the publisher
Foodie monitizes by putting
ads on the pop-ups just
before you go to the blog
where the original post is on
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14. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
BLOGTODAY
Dutch influencers network with over 30 blogs at the end of 2013
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15. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
BLOGTODAY
✤ Blogtoday is an influencers network of
beauty-, fashion- and lifestyle bloggers
selected by Sanoma Netherlands. At the
end of 2013 there will be over 30 bloggers
that are part of the network and working
together with Sanoma magazines and
websites
✤ Bloggers will remain owner of their blog
and content at al time. Sanoma will only
sell their ads and advertorials
✤ Blogtoday will help online influencers to
grow in reach and traffic by giving
exposure and let experts (SEO/IT/
Mobile/Video) advice bloggers
✤ Bloggers will help Sanoma by creating
content for Sanoma sites and mags and
teach their online skills to offline editors
(reversed mentoring)
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16. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
BLOGLOVIN
Makes your blog-reading fun and easy
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17. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
BLOGLOVIN
✤Add all the blogs you want to follow,
and then you’ll get notified every time one
of your favorite blogs has written a new
blog post
✤Every blog with a good FEED can be
found through Bloglovin
✤They have a really nice app where you
can follow your favorite blog
✤Bloglovin is worldly known under all
bloglovers, so be sure you’re on there
✤You can search blogs by category you
like, country and popularity
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18. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
HEARTifb
Independent Fashion Bloggers (IFB)
cultivates a community for fashion
bloggers to share their experiences and
create a resource so everyone can build a
better blog, >50.000 bloggers joined
Community linking group, forums and
LittleBirdie, a platform to connect
bloggers and PR in a safe an mutually
beneficial way
Events with keynotes about affiliate
marketing, photography, monitizing etc
Good articles about the business of
blogging, techtips, blogtips and more
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19. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
MEDIUM: future of blogging?
This new tool/publishingplatform
assembles "quality media"
Started by Twitter founders Evan
Williams and Biz Stone
Whereas images, video, and the like are
secondary to text on blogs and Twitter,
Medium's supposed to be able to bend
equally to everything
So beautiful, so easy to use, but...what is it
really?
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20. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
What’s your worth?
There are a lot of ad agencies that take in bloggers/influencers: adVice, Bloggernet.eu, adFactor
(dutch), Blogmij (dutch)
In the US there is an overload of bloggers, so brands can choose. Average bloggers get 100-200
dollar for an advertorial
In the Netherlands there are not (yet) many quality blogs, so the big bloggers make good money with
their exclusive agencies. Some even over 50.000 euros a year!
Payment mostly based on unique traffic, but more and more they are looking at engagment and
power to persuade (influence)
Banners are called spot-advertising. You are very lucky to earn an average of 2 to 3 euro’s CPM.
That’s 2 euro’s for every 1.000 pageview. With 50.000 pageviews, you make 100 to 150 euro’s.
Advertorials and more intense cooperation between brand and blogger can get you from 250 to 750
euros. Depending on how big your blog or influence is
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21. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
join or stay indepentdent?
It’s up to you!
Determine long term goals for your blog.
Journalist? Stylist? Want to be a professional
blogger, or just use your blog as a portfolio?
Review the pros and cons of joining a blog network
Blog networks can bring a steady income and large
amounts of traffic, but you will still have to give up
a portion of the ad revenue generated from the site
When you join a network, you can’t just lean back
for a while: regularly blogging is a must
Can you grow your blog yourself and generate the
same amount of ad revenue as you would when you
were part of a blog network?
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22. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
Blog POPquiz
What is the real name of designblogger SWISSMISS?
Tina Roth Eisenberg
Which blogger is the founder of Nowmanifest?
Elin Kling
Which designer named a bag after blogger Bryanboy?
Marc Jacobs
At what age did Tavi Gevinson start her fashionblog?
11 years
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23. Blognetworks keynoteThe Hive Berlin by Kirsten Jassies
QUESTIONS?
KIRSTEN.JASSIES@SANOMA.COM OR @kirst_enj
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