Ben Wightwick, HighQ Product Director, spoke at the Legal Marketing Association Annual Conference 2017. These slides are from his talk: Building client trust and loyalty with engaging legal content experiences.
11. Shifting legal landscape
1. Globalization and mergers
2. Pressure to reduce costs
3. Intense competition
4. Increased focus on client needs
5. Disruptive technology
12. Age of the customer
1. Engagement is king
2. Content in context
3. Demand for value add services
4. Simplification of technology landscape
5. Consumerization of everything forces change
20. Maintain / Manage
1. Thought leadership
2. Matter management
3. Add value
4. Onboarding
5. Reporting and analytics
21. Expand and grow
1. Key account programs
2. Personalized experiences
3. Dedicated services and solutions
4. Global relationships not just the lawyer
31. highq.com
Firms need a technology toolkit
• Promote the firm’s knowledge and expertise
• Provide specialist online products and services
• Facilitate internal & external collaboration
• Provide lawyers with personal productivity
tools
• Enable knowledge sharing and best practice
• Provide better client service and engagement
highq.com
33. highq.com
“
”Ben Wightwick
Successful content experiences increase
engagement, trust and loyalty by
demonstrating expertise and focusing
on the audience, whatever the stage of
the sales cycle they happen to be on
Successful content experiences…