Facebook strategy plan phase 1 the plan discusses a beginner's guide into developping a Facebook strategy plan for a social Media Campaign. This strategy Plan is used to develop a Facebook presence for Medic Interface and was used as a class project for Santa Monica College. class CIS 70

1. Medic Interface
Facebook MarketingPlan

2. GOALS, STRENGTHS, AND WEAKNESSES

3. GOALS:
● Provide an engaging and educational experience for Facebook fans
● Drive traffic to website, generate leads, and a customer base.
● Promote Medic Interface's existance and build the brand awareness
● Build upon the client base and solicit referrals

4. STRENGTHS
● A fairly creative idea geared towards facilitating healthcare services
to a lesser fortunate demographic that is financially able.
● Medic Interface social Media Intelligence uses a cross-sharing
algorithm that allows for multi-platform integration.
● Brand username claimed and in use (Facebook.com/MedicInterface)
● Medic Interface brings opportunity of better healthcare to
sub-Saharan countries.
● High-quality and properly formatted banner and profile images

5. WEAKNESSES
● Lack of brand awareness
● Heavy logistical planning
● cross border challenge

6. CURRENT FACEBOOK SITUATION

7. CURRENT USAGE OF THE PLATFORM
The brand is currently posting an average of 2 times per week, offering a mix of educational articles, brand
awareness, and industry news.
There are 2 apps in use on the brand’s Facebook page, and they serve the following functions: cross-sharing
between social media platforms.

8. CURRENT FACEBOOK ENGAGEMENT
Current engagement rate is 0%. this is a fresh start. no fan base just
yet
we will able (in the short future) to determine what peaks interest the
most.

9. http://medicinterface.tumblr.com
http://facebook.com/medicinterface
http://twitter.com/medicinterface

10. http://medicinterface.com
http://linkedin.com/medicinterface
http://instagram.com/medicinterface