So what about the younger brain what will a millennial respond best to? What type of communication -does the the younger millennial brain prefers:
Well as the older brain has a difficult time processing too much motion and clutter the younger brain does not - in fact they prefer motion, interaction, animation, dynamic communication – they do not prefer static stimuli or information. Dynamic communication is needed to cut through their perception threshold
They prefer warm and vivid colors while with the aging consumer its contrast that engages The Millennials responded better to the intense color palette Boomers preferred a more muted color palette. This supports the hypothesis that millennial brains prefer, in general, more intense visual stimulation.
Millennials can also process bleeding over communication whereas the older consumer needs a clear framed separated communication to be able to engage.
They typically have very good short term memory allowing them to process many more images and concepts simultaneously – so lot of action and cuts are not distracting as they would be for an older consumer
Additionally and related they have a have high level of multi-sensory processing capacity - which makes them very amenable to (and almost seek) multi-sensory communications especially with interaction - search tasks, follow a trail for a reward at the end, Facebook-and-other-community interactive sites...
