Homo Sapiens are a unique design of the Nature. Are there two persons alike, having same habits, same physiology, or same health related problems? Even twins do not have 100% similarity. Does any individum today have the ability to receive individually developed remedy or individually developed beauty product? The only company that has the knowledge, technology and ability to produce individually developed products is BIONOVA. Only BIONOVA provides each person with individual solution for very individual problems. With the advent of technology and based on 30 years of scientific research in Nanotechnology BIONOVA creates individually custom designed product formulations, for the optimal fit to each individual problem.

1. BIONOVA
A N E W C O N C E P T I N S K I N C A R E

2. BIONOVA
Who We Are?
What We Do?
BIONOVA Product Lines
Our Marketing Plan
Our Strategy
Our Position
Our Claims
Management Team
Financial Plan

3. BIONOVA LEADING THE WAY
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4. bionovalab.com
RECENT PROMOTIONS
BIONOVA
PRESS CLIPS

5. • ‘YOU IN A JAR’ – highest product efficacy
• HYPER-NATURAL NANO-COMPLEXES™
[ ingredients natural for a human organism ]
• Finest Treatment Products Ever Made
[ targeted products for nine body parts ]
 Excellent State of the Art Products
• BIONOVA’s Line of Customization
[ one of-a kind skincare products ]
• Based on Very Latest Scientific Breakthrough
WHAT IS SO UNIQUE ABOUT BIONOVA
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6. • Elliptical Marketing Model vs. Pyramid Model
• BIONOVA’s New Business Model of Operation
• Fundamental Science & Technology
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WHAT IS SO UNIQUE ABOUT BIONOVA

7. BIONOVA
YOU IN A JAR
[the next logical step in skincare]
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8. bionovalab.com
• From ‘Hope in Jar’ to ‘You in a Jar’
[ the finest treatment product ever made ]
• You in a Jar = Ingredients naturally found in your
skin + Adjusted to you
 BIONOVA products brings skin to LIFE
by restoring skin self-healing processes
to its optimal level
• The beautiful skin is a result of
BEAUTY FROM WITHIN translating
into Soft, Younger & Healthy looking skin
 BIONOVA products offer Self-Hydration vs.
Moisturizing.
YOU IN A JAR
[the next logical step in skincare]

9. BIONOVA’S REPEATED CUSTOMERS
BIONOVA’S
CUSTOMERS
Number of Repeated Customers 47.6%*
Orders Placed By Repeated Customers 46.4%
Number of Units Purchased By Repeated
Customers 46.8%
* The industry average rate of Repeated Customers is 2-3%
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10. BIONOVA
HYPER-NATURAL
INGREDIENTS
[NANO-COMPLEXES™]
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HYPER-NATURAL NANO-COMPLEXES™
 Hyper-Natural is a New Treatment Approach that works with
the natural balance of the skin by using ingredients naturally
found in a human body.
 The ingredients used in all BIONOVA products are called
NANO-COMPLEXES™.
 NANO-COMPLEXES™ are a group of biologically active
substances assembled and incorporated into proprietary
NuCell-Direct™ Delivery System.

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• NANO-COMPLEXES™ are 100% indigenous to a human body and can therefore
be easily absorbed and metabolized.
• Each BIONOVA’s NANO SKIN TECH™ product is composed of 150 to 300
bioactive ingredients that are specially formulated for each individual's skin profile.
• Quantities of the ingredients in NANO SKIN TECH™ products come in Nano
(1 billionth of a gram) and Pico (1 trillions of a gram) quantities, which are precise
within the natural range of comfort for our skin cells.
• BIONOVA products do not contain drugs, oils, waxes, animal, herbal, vegetable or
fruit extracts, since none of these is indigenous to the human body. BIONOVA uses
only pure hyper-natural ingredients (NANO-COMPLEXES™) that provide with
proven, effective and consistent results.
• BIONOVA products provides with the gentlest, most harmonious and natural way
to correct skin dysfunction, as well as physiologically slow down the aging process.
PRODUCT COMPOSITION

13. BIONOVA
FINEST TREATMENT
PRODUCTS
EVER MADE
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14.  BIONOVA has in its portfolio unique selection of targeted
product for NINE body parts due to proprietary technology.
 By putting back into YOUR skin
YOUR own ingredients
YOUR skin is able to self-heal
providing consistent and effective results.
 BIONOVA products address multiple concerns in One Jar -
visibly improve skin elasticity, skin texture, skin tone,
eliminate sagginess, and slow down the aging processes.
 BIONOVA products effectively normalize skin sebaceous
glands production for both skin types (oily & dry skin)
contributing to healthy looking skin.
 BIONOVA GLOW – within one week of using BIONOVA
products the skin gets a healthy look.
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FINEST TREATMENT PRODUCTS EVER MADE
[ targeted products for nine body parts ]

15. BIONOVA
ELLIPTICAL MARKETING
MODEL
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 A surge of new technologies and social media innovations is altering the
business operation landscape. Convergence is everywhere, including skincare
business operation. Multiple business models of operation didn’t exist several
years ago and now they are starting to dominate..

 BIONOVA introduces the innovative 21st century Elliptical Marketing Model,
which allows aggressively to enter multiple market segments simultaneously vs.
the traditional Pyramid marketing model that requires decades of reaching the
same results.
 Elliptical Marketing Model became possible due to BIONOVA’s proprietary
technologies and New Business Model, which allows addressing simultaneously
multiple market segments – from Prestige and Premium to TV marketing.
 Elliptical Marketing Model has proven to be accepted on the different market
segments with multiple product lines with different Levels of Customization
[ BARNEYS NEW YORK, HARRODS, PETER JONES, SPAs, QVC, and on-line
stores ].
ELLIPTICAL MARKETING MODEL VS. PYRAMID MODEL

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What is behind
BIONOVA’s formula for success?
SCIENCE . BEAUTY . CUSTOMIZATION

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CUSTOMIZATION

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THE ONLY TRUE CUSTOMIZATION
NANO SKIN TECH™ PRODUCT LINES
3rd
LEVEL OF CUSTOMIZATION
• NANO-COUTURE™
• N3D™
• N1-CUSTOM™
2nd
LEVEL OF CUSTOMIZATION
• IMPACT™
• BIONOVA SPORT™
1st
LEVEL OF CUSTOMIZATION
• b n science™˚
UNIVERSAL SKINCARE REGIMEN
• BIO 1 ACT™

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N1-CUSTOM™
I N D I V I D U A L C U S T O M I Z A T I O N

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SUBJECTIVE DATA
• Gender
• Age
• Skin Area
• Skin Problem
• Personal Profile
• Skin Type
• Environmental Factors
N1-CUSTOM™
INDIVIDUAL CUSTOMIZATION
Offering the customer a
degree of product customization
that has simply never been possible before
(one from 60 million)
As of today N1-CUSTOM™ line offers
30 specific problems for 9 Body Parts

22. N3D™
A three dimensional diagnostic approach to create a
solution that is as unique as the customer’s skin.
N3D™
model offers the customer a sophisticated means
of skin diagnosis and a higher degree of product
customization.
N3D™
product is formulated based on:
• Subjective Analyses (using Interview–Software™
)
• Objective Data obtained using BIONOVA’s
proprietary digital scanning technology
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NANO-COUTURE™
The highest possible level of comfort,
luxury and customization available only to
a very select and sophisticated clientele.
Nano-Couture™
includes a scientist’s
expertise brought to the comfort of a
customer’s own location of choice, ranging
from fashion shoots and movie-sets, to
business trips all over the world.

24. As of today
IMPACT™ offers
41 specific problems for
9 Body Parts
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IMPACT 1˚
Age group : 14-24
IMPACT 3˚
Age group : 40-55
IMPACT 2˚
Age group : 25-39
IMPACT 4˚
Age group : 56 +
IMPACT™
CUSTOMIZED READY-TO-USE PRODUCTS
IMPACT™ PRODUCTS ARE DIVIDED BY
GENDER INTO FOUR AGE GROUPS:

25. BIONOVA SPORT
The first of its kind, oriented towards creating
customized skin care products for athletes.
The activity of each product is carefully
balanced and adjusted to:
• Specific Sport (tennis, golf, skiing, etc)
• Athlete’s Gender
• Athlete’s Personal Profile
• Skin Problem Distinctive to Each Individual Sport Activity
• Climate Condition of the Tournament Location
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26. b˚n science™
b n science˚ ™
is a remarkable combination of truly natural
bioactive complexes (Nano-Complexes™
) and Delivery System
for effective treatment of specific problems at targeted skin
areas (eye, face, neck, décolleté, nose-to mouth, forehead, etc.).
To achieve the best visible results, b n science˚ ™
utilizes Nano-
Technological solution to target the Individuals’ Specific
Problem:
Gender + Specific Skin Area + Skin Type + Skin Problem
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27. BIO 1 ACT™
Universal Supplemental Products
BIONOVA’s
scientists developed universal
supplemental bioactive products
to enhance the effectiveness of
N1-CUSTOM™
, N3D™
, IMPACT™
,
BIONOVA SPORT™
and
b n science˚ ™
.
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28. BIONOVA
NEW BUSINESS
MODEL
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29. BIONOVA
introduces the innovative 21st
century New Business Model
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Direct Communication Between
Consumer and Manufacturer
Strategic Partnership
(mini-labs at Retailer’s facility)
No Product Inventory for
N1-CUSTOM Line
Satellite Web Site:
- Intranet: in-store locations
- Internet: Retailer’s virtual store
Electronic Retail Interface
Dynamic Pricing
(product activity based pricing)
Modular Production Process
Development Custom Products
Scientific Seminars
100% Guarantee

30. bionovalab.com
MODELS
OF
PARTNERSHIP

31. MODELS OF PARTNERSHIP WEBSITES
[BIONOVA WEBSITE]
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32. MODELS OF PARTNERSHIP WEBSITES
[BARNEYS - BIONOVA INTRANET]
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33. MODELS OF PARTNERSHIP WEBSITES
[HARRODS - BIONOVA INTERNET]
HARRODS END

34. MODELS OF PARTNERSHIP WEBSITES
[HARRODS - BIONOVA INTERNET]
BIONOVA END

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MODELS OF PARTNERSHIP WEBSITES
[QVC UK - BIONOVA]

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LUXURIOUS IN-STORE LAYOUT

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SCIENCE

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BIONOVA has achieved exceptional
advances in skin care products by
combining R&D in the following fields:
• Bio-Medical Science
• Life Science Nanotechnology
• Proprietary Web Engineering
• Proprietary Computer Software
• Custom Designed Production Process

40. • Dr. Michael Danielov MD., PHD.
• 25 Years of Fundamental Scientific Research
• Restoring Cellular Communication &
Self-Healing Processes on a Cellular Level
(Life Science Nanotechnology)
• Founding of BIONOVA NANO SKIN TECH™
• BIONOVA’s Seven Product Lines
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41. Nano-Complexes™
Trigger the skin’s self-healing processes by using two
proprietary Nano- technological inventions:
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Opti-Path™
- a method of imitating bio-nutrients that
exist in the human body.
NuCell-Direct™
- a delivery system, which is a precise
imitation of a human cell membrane.

42. Technology that Restores Communication
Within and Between Human Skin Cells
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100’s of bioactive
substances indigenous
to the human body
Opt-Path™ a
method of imitation of
bio-nutrients
NuCell-Direct™ a delivery
system, which imitates a cell
membrane
Vital substances necessary
to re-establish Cellular
Communication
Opti-Path™

43. NuCell-Direct™
A powerful stabilizer of unstable
substances, naturally present in
living organisms.
The powerful features of NuCell-
Direct™ effectively makes the
Liposome (currently used by
pharmaceutical, nutritional, and skin
care industries) delivery system
obsolete.
Liposome
NuCell-Direct™
PROTEINS
Peripheral Proteins
Structural Proteins
CARBOHYDRATES
Glycoproteins
Glycosoaminoglycans
LIPIDS
Natural Phospholipids
Sphingolipids
Modified Phospholipids
Glycosphingolipids
Unsaturated Fatty Acids
Esterified Nonpolar Lipids
Triacylglycerols
CONTAINS BOTH
Water Soluble Actives
AND
Oil Soluble Actives
PROTEINS
None
CARBOHYDRATES
none
LIPIDS
Natural Phospholipids
CONTAINS
Water Soluble Actives
OR
Oil Soluble Actives
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44. bionovalab.com
CUSTOMER
TESTIMONIALS

45. "Tried this product and saw results in the first week. It really cleaned out my pores. My skin is truly the best it has been in years! I've tried many other
lines…….and spent a pretty penny too but this has to be #1 for me. Can't wait for my re-order to arrive!"
"This cream has cleared up the backhead problem on my nose and chin. I have trouble finding skin care that doesn't break me out…….”
"I have been using this product for a week and I am already seeing results. I have always been skeptical when it comes to product claims, but the cost for the
Juvederm injections is out of the question for the moment, so I thought I would give this product a try. I have just turned 45 and I have used everything to change
the appearance of my nose to mouth lines as well as the beginning of the upper lip lines, but nothing worked until now. I could care less that this product has a
slight odor because the results are well worth it….”
CUSTOMER TESTIMONIALS
“I have sensitive skin & few products deliver on the promises they make. This product has actually improved the texture of my skin in the short time I've used it."
"I had very large nose-to-mouth lines, plus sagging in this same area. I have tried everything on the market and Bionova treatment was the first treatment that
worked. My lines almost completely disappeared after only one week of use……..Finally I've found products that really work.“
“I had horrible deep wrinkles above my mouth. After 3 weeks, I am down to 1 wrinkle & 2 fine lines when I use my 10x mirror. Using a regular mirror, there is
only one wrinkle left. I view the odor as the smell of success. It is also diminishing lines between my mouth & chin. I wish they made a dedicated product for that
area."
"This is the most effective neck treatment that I've ever used and I've tried almost everything. OK it smells a little funky, almost biological if you will………This
product is not heavy, greasy or oily so it's great for combination skin."
"I have used a lot of different masks in the past and i have never had the result like this Bionova mask gives me.
It leaves my skin feeling soft, smooth, radiant and it has reduced my breakouts to a minimal.
My skin feels plump and my make up just glides on. The price is worth paying for getting these results."
bionovalab.com

46. CUSTOMER TESTIMONIALS
“I have used several of the Bionova products and I am hooked on this line! It works! I LOVE everything Bionova and hope they continue the research and expand
the line. I actually like the scent and hope they don't change a thing, but mostly I like knowing that I have found a product that does what it claims to do and my
money is not wasted on "scented skin oils". Thanks to Bionova. I glow!"
“I've been using this product for a little over two and a half weeks and all of a sudden, I see a very visible reduction in the rings around my neck as well as greater
firmness and a more youthful looking neck. I have tried other products specifically designed for the neck and have not seen results. THIS PRODUCT
WORKS…..”
“I have always used some kind of cream on my neck so I did not think it looked that bad for 60 -plus skin but after using this for a month I now know it wasn't that
great. It is now though. This cream has tightened everything up. I think it is amazing. The unpleasant smell for a few seconds is a small price to pay for a tight
neck, especially in your 60's."
"This is one of the best, gentlest eye makeup removers ever. I started using it because I'm a Bionova line user but it actually takes off stubborn mascara and
waterproof eye liner better than the best brands without irritating or stinging my eyes!!"
"I purchased this cleanser with great pessimism but boy was i wrong. I am 27 years old with very oily skin and of african decent and i have been looking for a
product that will thoroughly cleanse my skin without leaving it feeling 2 sizes too small and i can proudly say i found it in bionova….”
"This has got to be one of my all time favourites from BIONOVA and that's saying something because I LOVE the whole line! I had very bad case of contact
dermatitis on my hands which resulted in my hands being extremely dry, cracked, bleeding and sore. The skin on my hands looked wrinkled and at least 20 years
older than the rest of my body! I used many other brands of hand cream on my hands as well as doctor's prescribed emollients, but to no avail. When I tried this
cream within a week I saw impressive results! The skin was healing fast and was beginning to get very smooth and refined texture. Now I wouldn't be without it!
After using it for 3 month, my hands are beautiful and I am really proud of them, instead of trying to hide them…”.
“After getting used to the strange smell, I applied the face mask. I could feel a very slight tingling as it's crammed full of active ingredients. The mask left my skin
smooth and feeling wonderful, in fact I'm amazed by the result. although expensive, it's worth the money."

47. CUSTOMER TESTIMONIALS
"I love this product including the smell. I use this after using Moom hair remover. I've probably tried every home hair remover out there and now I feel I have the
perfect partnership. Bionova works instantly to smooth the skin after waxing and since using it, the condition of my skin has improved immensely, no ingrown
hairs. I don't limit this to my bikini area, great for your legs too….”
"I have used this product for a month now and the results are excellent. At nearly 65 I began to notice the lines around my upper lip becoming more noticable. I
was nearly put off by the price but so glad I overuled myself on that score and will certainly purchase again….”
"I have tried everything for my skin most……..i felt really feed up with my skin and even thought about fillers and botox. After using these products my skin is
fantastic wrinkles, what wrinkles and what a fab product."
"I have previously used Bionova's neck cream, accelerator and face mask and decided to try more of the range. Within two days of using this product I noticed a
difference in the skin on my brow - it was firmer and smoother and the lines were less prominent. I used to have breakouts on my forehead when using other
products but since using Bionova I no longer have them. Definitely my desert island product!"
"I don't usually write reviews for products, but just had to share my views about the Bionova self tan.
I have very dry sensitive skin and have spent a fortune on trying out other self tan products for the face, all of which made my skin sore and very dry. However,
this one is great at moisturizing the skin and doesn't
irritate my sensitive skin. It gives a great colour and contrary to the instructions on the product I do apply my night cream underneath ( leaving it to soak in for 30
minutes or so ) and there is no streaking of the tan in the morning.
The smell is an " accquired taste " though, but you soon get used to it!!"
"This self tan is one of the best and most natural that I have tried….”
"I love this decollete cream. I can see the improvement in the texture of my skin since I started using this. I am 53yrs old and was starting to hate this part of my
body as it was showing signs of sun damage and awful circle lines. ( I no longer sunbathe Alison - I prefer to fake it now !) I thought the damage was done but
since using this product things have really improved !! PS I love the scent of the BIONOVA products !!

48. "Tried this product and saw results in the first week. It really cleaned out my pores. My skin is truly the best it has been in years! I've tried many other
lines…….and spent a pretty penny too but this has to be #1 for me. Can't wait for my re-order to arrive!"
"This cream has cleared up the backhead problem on my nose and chin. I have trouble finding skin care that doesn't break me out…….”
“I have sensitive skin & few products deliver on the promises they make. This product has actually improved the texture of my skin in the short time I've used it."
"I had very large nose-to-mouth lines, plus sagging in this same area. I have tried everything on the market and Bionova treatment was the first treatment that
worked. My lines almost completely disappeared after only one week of use……..Finally I've found products that really work.“
"I have been using this product for a week and I am already seeing results. I have always been skeptical when it comes to product claims, but the cost for the
Juvederm injections is out of the question for the moment, so I thought I would give this product a try. I have just turned 45 and I have used everything to change
the appearance of my nose to mouth lines as well as the beginning of the upper lip lines, but nothing worked until now. I could care less that this product has a
slight odor because the results are well worth it….”
“I had horrible deep wrinkles above my mouth. After 3 weeks, I am down to 1 wrinkle & 2 fine lines when I use my 10x mirror. Using a regular mirror, there is
only one wrinkle left. I view the odor as the smell of success. It is also diminishing lines between my mouth & chin. I wish they made a dedicated product for that
area.“
"This is the most effective neck treatment that I've ever used and I've tried almost everything. OK it smells a little funky, almost biological if you will………This
product is not heavy, greasy or oily so it's great for combination skin.“
“I have used several of the Bionova products and I am hooked on this line! It works! I LOVE everything Bionova and hope they continue the research and expand
the line. I actually like the scent and hope they don't change a thing, but mostly I like knowing that I have found a product that does what it claims to do and my
money is not wasted on "scented skin oils". Thanks to Bionova. I glow!"
CUSTOMER TESTIMONIALS
bionovalab.com

49. MODERATE IN-STORE LAYOUT
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50. MINUMUM IN-STORE LAYOUT
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