Proyecto que partió inicialmente de realizar un estudio de mercado para detectar nuevas necesidades de control de salud en el punto de venta (farmacia). El resultado dio lugar a una serie de controles a realizarse en la farmacia para conocer, controlar y mejorar el estado de salud de las personas, sin necesidad inicial de acudir al profesional médico. De las soluciones más inmediatas y maduras del mercado apareció la preocupación por el estado y cuidado de la piel, tanto en hombres como en mujeres. Condujo a una segunda necesidad para el punto de venta: mejorar la rentabilidad de lineales de farmacia. Resultado: conceptualización, diseño y desarrollo integral de nuevo analizador de piel para punto de venta en farmacia.

1. PROYECTOS MARC ARÁEZ
ANALIZADOR DE PIEL
In-­‐Pharmacy
skin
tes1ng

2. We
conducted
qualita1ve
research
in
different
channels
of
distribu1on
and
quan1ta1ve
research
with
final
consumer.
The
result
of
the
exhaus1ve
market
analysis
highlighted
the
need
for
a
change
of
direc1on
and
strategy
of
the
company
as
well
as
the
redefini1on
of
the
reference
market:
HEALTH
CONTROL.
Dermoprime
is
the
first
product
of
the
Daviprime
product
line.
The
first
skin
health
care
analysis
equipment
that
is
fully
automa1c
and
can
complete
a
full
test
within
minutes.
The
test
parameters
are:
moisture,
wrinkles,
elas1city,
evenness,
pores
and
spots.
According
to
the
measurement
results,
the
machine
sets
different
treatments:
recommended
products,
care
required
and
dura1on
of
treatment,
all
displayed
on
screen
and
prints
a
1cket.
Designing
experience:
New
Brand
New
Category
Product
Human
factors
and
UX
design
SoRware
development
DPONE
Davi
&
cia

3. OEM
Product
Davi
&
Cia
exclusive
camera
/
sensor
• Requires
training.
• Designed
to
be
used
by
a
professional.
• Use
4+
separate
sensors
for
measurement
• On/off
switch
accessible
to
user.
• Made
switch
accessible
to
user.
• Designed
to
be
used
by
the
general
public.
• One
device
only.
• Control
via
soRware.
• Moisture
sensors
integrated.
New
product
development
minimised
complex
interac1on
between
machine
and
user.
New
Brand
New
Category
Product
Human
factors
and
UX
design
SoRware
development
Davi
&
cia
DPONE

4. Infarma
prototype.
13.03.2009
Dermoprime
v1.0.
03.06.2009
• Complex
to
use
without
assistance.
• Human
face
variance.
• Users
sit
in
awkward
posi1ons.
• Users
spend
a
long
1me
posi1oning
face
within
lines.
• Camera
requires
high
tolerance
in
posi1on.
• Users
do
not
understand
the
2
steps.
• Users
understand
the
flow
graphic
as
tac1le.
• Facial
posi1oning
not
required.
• Interface
less
cluaered.
• 1
Step
process.
• Buaon
integrated
into
flow
process.
• No
assistance
required.
• Intui1ve.
Key
touchpoint
analysed
at
trade
fair,
and
op1mised
to
improve
user
experience.
New
Brand
New
Category
Product
Human
factors
and
UX
design
Davi
&
cia
DPONE

5. Interface
layer
developed
in
Adobe
Flash
SoRware
built
using
MicrosoR
.NET
framework.
Skin
tes1ng
Results
and
treatments
History
of
results
Product
recommenda1ons
New
Brand
New
Category
Product
Human
factors
and
UX
design
SoRware
development
Davi
&
cia
DPONE

6. New
Brand
New
Category
Product
SoRware
development
Davi
&
cia
DPONE
Human
factors
and
UX
design
La
compañía
1ene
desarrollado
una
gama
de
4
disposi1vos
de
analizadores
de
piel.
hap://www.davicia.com/analizadores-­‐piel