"Telling Your Story, Part 2" - The Nairobi version of Henry Tenenbaum's three part workshop. How to communicate your story through the media.

1. Jambo Karibu!
Henry Tenenbaum
henry@henrymail.com

2. What IS Media?

3. What IS Media?
THE ANSWER IS SIMPLE!

4. What IS Media?

5. Making Media Matter
Identify
desired
outcome
Goals
Compare media
strengths/weaknesse
s
Assess YOUR media
and
capacity
Choose
medium
(video,
audio,
internet,
social,
Word of
mouth
Craft message
for medium
Produce Content
Influence
opinion makers

6. Craft message
for mediu
Making Media Matter
Identify
desired
outcome
Goals

7. Making Media Matter
Identify
desired
outcome
Goals
Compare media
strengths/weaknesse
s
Assess YOUR media
and influence
capacity
Choose
medium
(video,
audio,
internet,
social,
Word of
mouth
Craft message
for medium
Produce Content
Influence
opinion makers

8. Making Media Matter
Identify
desired
outcome
Goals
Compare media
strengths/weaknesse
s
Assess YOUR media
and influence
capacity
Choose
medium
(video,
audio,
internet,
social,
Word of
mouth
Craft message
for medium
Produce Content
Influence
opinion makers
OUTCOMES
•1
•2
•3
•4
•5

9. Making Media Matter
Identify
desired
outcome
Goals
Compare media
strengths/weaknesse
s
Assess YOUR media
and influence
capacity
Choose
medium
(video,
audio,
internet,
social,
Word of
mouth
Craft message
for medium
Produce Content
Influence
opinion makers
STRENGTH
WEAKNESS
RADIO
TV
NEWSPAPER
SOCIAL MEDIA
TEACHING/CLASSROOM
“WORD OF MOUTH”
STRENGTH
WEAKNESS
RADIO
TV
NEWSPAPER
SOCIAL MEDIA
TEACHING/CLASSROOM
“WORD OF MOUTH”

10. What is the most
EFFECTIVE Medium?

11. What the most
EFFECTIVE Media?

12. What do people
like to talk about the most?

13. What do people
like to talk about the most?

14. Making Media Matter
Identify
desired
outcome
Goals
Compare media
strengths/weaknesse
s
Assess YOUR media
and influence
capacity
Choose
medium
(video,
audio,
internet,
social,
Word of
mouth
Craft message
for medium
Produce Content
Influence
opinion makers
STRENGTH
WEAKNESS
RADIO
TV
NEWSPAPER
SOCIAL MEDIA
TEACHING/CLASSROOM
“WORD OF MOUTH”
STRENGTH
WEAKNESS
RADIO
TV
NEWSPAPER
SOCIAL MEDIA
TEACHING/CLASSROOM
“WORD OF MOUTH”
STRENGTH WEAKNESS
RADIO
TV
NEWSPAPER
SOCIAL MEDIA
“WORD OF
MOUTH”

15. Making Media Matter
Identify
desired
outcome
Goals
Compare media
strengths/weaknesse
s
Assess YOUR media
and influence
capacity
Choose
medium
(video,
audio,
internet,
social,
Word of
mouth
Craft message
for medium
Produce Content
Influence
opinion makers

16. Making Media Matter
Identify
desired
outcome
Goals
Compare media
strengths/weaknesse
s
Assess YOUR media
and influence
capacity
Choose
medium
(video,
audio,
internet,
social,
Word of
mouth
Craft message
for medium
Produce Content
Influence
opinion makers
OUR MEDIA CAPACITY
RADIO
TV
NEWSPAPER
SOCIAL MEDIA
TEACHING/CL
ASSROOM
“WORD OF
MOUTH”

17. Making Media Matter
Identify
desired
outcome
Goals
Compare media
strengths/weaknesse
s
Assess YOUR media
and influence
capacity
Choose
medium
(video,
audio,
internet,
social,
Word of
mouth
Craft message
for medium
Produce Content
Influence
opinion makers
OUR CONNECTIONS WITH THE
“INFLUENCERS”
COMMUNITY
LEADERS
CELEBRITIES
SOCIAL
MEDIA
JOURNALISTS
??

18. Making Media Matter
Identify
desired
outcome
Goals
Compare media
strengths/weaknesse
s
Assess YOUR media
and influence
capacity
Choose
medium
(video,
audio,
internet,
social,
Word of
mouth
Craft message
for medium
Produce Content
Influence
opinion makers

19. Making Media Matter
Identify
desired
outcome
Goals
Compare media
strengths/weaknesse
s
Assess YOUR media
and influence
capacity
Choose
medium
(video,
audio,
internet,
social,
Word of
mouth
Craft message
for medium
Produce Content
Influence
opinion makers

20. Making Media Matter
Identify
desired
outcome
Goals
Compare media
strengths/weaknesse
s
Assess YOUR media
and influence
capacity
Choose
medium
(video,
audio,
internet,
social,
Word of
mouth
Craft message
for medium
Produce Content
Influence
opinion makers