Media planning and capacity development for international NGO's, pt. 1
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A workshop for International NGO's in selecting and activating media capacity. Part 1.
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Media planning and capacity development for international NGO's, pt. 1
- 2. What IS Media? How can you use media? Introduction to messaging for media.
- 3. The answer used to be simple:The answer used to be simple: Not anymoreNot anymore
- 5. Our process:Our process: • Identify and evaluate available mediaIdentify and evaluate available media • Create media planCreate media plan • Develop media capacity as neededDevelop media capacity as needed
- 9. Identify Audience and Desired Outcome Compare Media Strengths in Context Assess Your Current Media Competence and Influence Select Media: Video, Audio, Print, Social, word- of-mouth Craft Strategy For Those Media Create and Disseminate Apply Influence
- 10. 1) Desired Audience and Outcome 2) Identify the Right Media 3) Craft Content for Those Media 4) Create/Distribute Content 5) Measure and Evaluate
- 11. Identify Audience and Desired Outcome Compare Media Strengths in Context Assess Your Current Media Competence and Influence Select Media: Video, Audio, Print, Social, word- of-mouth Craft Strategy For Those Media Create and Disseminate Apply Influence
- 12. Identify Audience and Desired Outcome Compare Media Strengths in Context Assess Your Current Media Competence and Influence Select Media: Video, Audio, Print, Social, word- of-mouth Craft Strategy For Those Media Create and Disseminate Apply Influence
- 13. Identify Audience and Desired Outcome Compare Media Strengths in Context Assess Your Current Media Competence and Influence Select Media: Video, Audio, Print, Social, word- of-mouth Craft Strategy For Those Media Create and Disseminate Apply Influence
- 21. Murakoze! Thank You! • Henry Tenenbaum
Editor's Notes
- I have been working in media for a long time. A VERY long time. I have been a reporter, manager, anchor/presenter, cameraman, editor. I have covered medicine, entertainment, gardening and done commercials. I have have taught journalism at San Jose State University. I am also a photographer. I am now semi-retired and work as a volunteer for NGO’s and non-profits.
- Answer very simple
- So, how to make sense of a complex and shifting media landscape? For us, the question is
- Answer very simple
- With enough time, money and influence, there is one simple media plan: PERSONAL RECOMMENDATION OR WORD OF MOUTH.
- With enough time, money and influence, there is one simple media plan: PERSONAL RECOMMENDATION OR WORD OF MOUTH.
- M&E – Lesson from business marketing: factors we don’t know about, factors we do know about, factors we can control
- Using Media doesn’t always mean creating media. We can use influence, marketing skills and relationships to have others (reporters, celebs, politicians and government officials) create media. Assess OUR media and influence capacity.
- I have been working in media for a long time. A VERY long time. I have been a reporter, manager, anchor/presenter, cameraman, editor. I have covered medicine, entertainment, gardening and done commercials. I have have taught journalism at San Jose State University. I am also a photographer. I am now semi-retired and work as a volunteer for NGO’s and non-profits.