Ever wonder whether your blog posts are good enough? Or whether you could do more to win clients with your blog? Check out these 6 essential ingredients for business blog posts.

3. Written & illustrated by:
Henneke Duistermaat
As seen on:

4. A good business blog
generates leads.
But how?

5. 1. Start with
one big idea:
How will your post
help your readers?

6. Too many ideas
distract readers,
and confuse
Google.

7. Answering specific
customer questions
attracts readers and
grows search
engine traffic.

8. 2. A mouth-watering headline

9. Bland headline:
A Cheese Sandwich
How to Write a Blog Post

10. Tasty headline:
Roquefort on Crusty Bread with
Roasted Pine Nuts
How to Write a Scrumptious Blog
Post in 30 Minutes

11. 3. An appetizing opening

12. Hungry?
I’ll teach you how
to make pizza.
3. An appetizing opening

13. Can’t write?
I help you overcome
writer’s block.
3. An appetizing opening

14. 3. An appetizing opening
To engage readers,
empathize with their
problems and promise
a solution.

15. 4. A sprinkling of questions

16. 4. A sprinkling of questions
Questions make
your content
conversational.
And they encourage
commenting.

17. 5. Inspiration

18. 5. Inspiration
Use your final paragraph to get
readers to act on your advice.

19. 5. Inspiration

20. 6. A drink on the house

21. 6. A drink on the house

22. 6. A drink on the house
Get readers to
download a free
guide or sign up
for a Webinar.

23. 6. A drink on the house
Get readers to
download a free
guide or sign up
for a Webinar.
When casual readers
join your email list,
they turn into leads.

24. How to serve the
perfect pizza
business
blog post

25. 1.
The perfect image:
• Adds meaning
• Shows visual identity
• Guides your reader’s eye

26. 2.
Social sharing
buttons for your
top 3 – 4 channels

27. 3.
Make your headline
and subheads
stand out for
scannability
4.
Be generous with
white space for
readability

28. 5.
Include a juicy
invitation
to join your list

29. A good business blog
solves problems and
starts conversations.
That’s how you
generate
leads.

30. Looking for more
writing and blog tips?
So you can win
more clients?
©2014byHennekeDuistermaat

31. Get your FREE
Snackable Writing
Course
for Busy People
©2014byHennekeDuistermaat

32. Get your FREE
Snackable Writing
Course
for Busy People
©2014byHennekeDuistermaat
Click here