1. KitKat
target audience

2. 70% are
single
9% have
family*
*18-21 bars consumers, TGI research, 2007total

3. *18-21 KK consumers, TGI research, 2007total
“it’s important for me to be well-dressed” – 75%
“I tend to follow latest fashion trends” – 43%*

4. 70% listen to radio because of music
45% have music player*
*18-21 bars consumers, TGI research, 2007total

5. only 4% go clubbing once a week*
*18-21 bars consumers, TGI research, 2007total

6. 65% “Now it’s time of big opportunities”
49% are extraverts*
*18-21 bars consumers, TGI research, 2007total

7. 77% watch TV to rest &
entertain
48% watch TV less as start to
use Internet*
*18-21 bars consumers, TGI research, 2007total

8. KEY TAKEOUT
Entertainment & Engagement
are key drivers of interest for our TA

9. As we've finished, now we'll give you a break
to enjoy it with KitKat

10. As we've finished, now we'll give you a break
to enjoy it with KitKat