Hiiiya! is a creative studio which creates, implements and manages artful, high impact advertising, branding, strategy, design and event productions, led by creative producer and strategist Brett Elliott and Creative Director Heidi Green. Together, Brett and Heidi bring 40+ years of creative talent and experience to their work

2. HIIIYA! IS A CREATIVE STUDIO WHICH CREATES, IMPLEMENTS
AND MANAGES ARTFUL, HIGH IMPACT ADVERTISING,
BRANDING, STRATEGY, DESIGN AND EVENT PRODUCTIONS.
HIIIYA IS LED BY CREATIVE PRODUCER/STRATEGIST
BRETT ELLIOTT AND CREATIVE DIRECTOR HEIDI GREEN,
TWO AUSTRALIANS WHO MET AT A BALINESE ASHRAM
ON THE SLOPES OF MOUNT AGUNG VOLCANO.
TOGETHER, BRETT & HEIDI BRING 40+ YEARS WORTH OF ASIA-
PACIFIC BASED EXPERIENCE AND TALENT TO THEIR WORK.

3. Musician artwork | Australian Music CD packaging
Art Directed and illustrated by Heidi Green
Artwork and CD design created for four Australian albums
Mandy Hawkes, Barry McKay, Fish Under a Tree, and Stars+Streetlights

4. Subsonic Music Festival | Program Direction + Management
Brett Elliott: Manager, Producer, Curator, Program Director
Over seven years, Brett produced and event managed 3-4 stages at the Subsonic Music festival in Australia.
He was responsible for directly managing over 200 staff, suppliers and volunteers, and producing
aerial, dance, light, laser and video mapping shows, as well as the production of large scale installations
which he conceived and curated. Brett also produced web content and press releases for these events.

5. Subsonic Music Festival | Large scale Art Installation
Brett Elliott: Creative Director, Installation Producer + Designer
Over seven years, Brett produced and event managed 3-4 stages at the Subsonic Music festival in Australia.
He was responsible for directly managing over 200 staff, suppliers and volunteers, and producing
aerial, dance, light, laser and video mapping shows, as well as the production of large scale installations which
he conceived and curated. Brett also produced web content and press releases for these events.

6. Bebassy | Fashion Design + Branding
Creative Director: Heidi Green
Heidi created the concept and design for Bebassy label from scratch. The textiles were created using Heidi’s
original artworks, which she designed, and sewed into samples, then took to Java to source first
hand options on sustainable manufacturing. Heidi art directed the photo shoot, brand styling, managed
the runway show at Melbourne Fashion week and created the logo design, branding, website and packaging.

7. MUMMe Magazine | Magazine Design
Heidi Green: Art Director
Heidi created this fortnightly magazine for a Queensland publisher, and undertook a redesign
to relaunch the magazine into the market. Heidi directed a team of designers and photographers who
worked on the magazine. The redesign was very successful, dramatically increasing readership,
and winning awards for typography, art direction and design at the Brisbane Art Directors Awards.

8. Vertical Life Magazine | Branding + Logo, Concept, Design
Heidi Green: Art Director
Heidi created this quarterly 100+ page adventure Rock climbing magazine from concept for an adventure Publishing client.
With the exception of feature photographs, Heidi created all content including the concept, logo and branding,
style guide and design elements, along with a collection of textural rock photographs and shapes intended to emulate rock surfaces,
giving the reader the feel of being brought into the rock-face. Heidi also designed the initial 100 page launch issue.

9. Hemp Foods Australia | Social Media Content creation
Brett Elliott: Producer, Director
With meticulous pre-production planning and a well briefed team, the strategy was to produce a significant amount
of HFA’s social media content to be distributed over 12 months. To this end, Brett produced and directed
a photo shoot in which 48 hemp based food recipes were prepared and shot in a single day. The brief he designed
and delivered produced three seasonal looks plus product shots for web, social media, blogs, PR and news stories.

10. Branding | Logo design + Corporate Identity
Heidi Green: Art Direction

11. Logos Hope | Branding/Planning on a AU$1Million Fundraiser
Heidi Green: Strategy, Art Direction, Design, Illustration
Heidi undertook this project in partnership with international Aid organisation OM, to raise AU$1 Million for purchasing an international aid ship.
Working with the directors, Heidi produced branding and strategic planning on a high end fundraiser. All guests attended the weekend free, and afterwards,
were invited to donate towards the $1Million goal. Guests included Politicians, International Performers, Personalities, CEOs and philanthropists.
The weekend was spent sharing with guests the work of the organisation, along with performances, inspiring talks, Spa visits, gourmet dining experiences
and the opportunity for some of Australia’s highest profile philanthropists to meet and mingle. The weekend was a huge success and AU$1Million was raised.

12. The Big Issue Magazine | Design/Art direction
Heidi Green: Art director, Illustrator, designer
The Big Issue is a publication sold by homeless and disenfranchised people internationally, enabling them to make income on the streets.
Heidi collaborated with Australian designer Andrew Hoyne to redesign the Australian magazine. After creating the style guide,
Heidi art directed the first ten issues, oversaw photo shoots, designed and concepted covers, and continued to collaborate on the magazine for three
years as an illustrator and designer. The redesign saw readership numbers double, and won awards for design, illustration and typography.

13. The Big Issue Magazine | Design/Art direction
Heidi Green: Art director, Illustrator, designer
The Big Issue is a publication sold by homeless and disenfranchised people internationally, enabling them to make income on the streets.
Heidi collaborated with Australian designer Andrew Hoyne to redesign the Australian magazine. After creating the style guide,
Heidi art directed the first ten issues, oversaw photo shoots, designed and concepted covers, and continued to collaborate on the magazine for three
years as an illustrator and designer. The redesign saw readership numbers double, and won awards for design, illustration and typography.

14. Western Surgical Health | Bariatric Surgery guide
Heidi Green: Art Direction, Illustration
This book was produced by a health group for patients undergoing stomach surgery. The material included detailed (and at times, off-putting)
information on bowel function and surgery. Heidi worked with the client, to repackage the book in a more attractive way.
Using illustrations, typography and recycled paper, the book became a more approachable, attractive resource for future patients.

15. Salomon Trail Running Series | Event Branding / Press Campaign
Heidi Green: Art Direction, Photography
Briefed to create the branding and advertising for a new Trail Running Series, Heidi was given a primary target audience of road runners,
who could be convinced to switch to off-road events. Heidi created the logo and the line ‘bitumen is boring’, then designed a series of press ads
and posters using nothing but chalk and leaves arranged directly onto bitumen. Heidi also designed shirts and ‘Bitumen is Boring’ stencils
to be applied with chalk onto popular running paths in the lead-up to the event. The campaign resulted in sold out entries and merchandise!

16. Sting Stab Strike | Book illustration
Illustration by Heidi Green
This illustrated children’s book, is a project Heidi took on for Surf Lifesaving Queensland, to educate children about
the creatures they may encounter in Queensland waters, and raise awareness around beach safety.

17. Trail Run Magazine | Branding + Design layout
Heidi Green: Art Direction, Design, Photography
Heidi creative directed this quarterly 120+ page ultra-trail-running magazine from concept to print, for an adventure publishing client.
Her concept was to bring the experience of trail running out of the page and to the reader, through textural elements dominating the layout:
The pages were covered in leaves, mud, grass, or sticks, then photographed and reinserted into the layout, creating a feel that the pages
themselves were IN nature. Heidi created the logo, style guide, branding and photographed hundreds of images for layouts.
She went on to design all editions for two and a half years, producing over one thousand pages of design, photography and layout.

19. Illustration | Childrens book illustrations | Heidi Green

20. Photography | Lifestyle, Wedding, magazine + documentary photography | Photographer — Heidi Green

21. Brisbane Advertising Awards:
Silver, Magazine Design
Silver, Typography
Bronze, Direct Mail
Melbourne Art Directors Awards:
Bronze, Magazine Design
Bronze, Illustration
Bronze, Art Direction
Fairfax Australia Young Creative of the
Year (2003 Winner): Top Australian creative
team under 28. Chosen to represent Australia
and sent to France to compete in the international
contest at the Cannes Advertising Festival.
Woodford Folk Festival 2008: Emerging Artist
Red Dirt Film Festival:
Festival choice award winner 2001
Roddy Read Songwriters Award:
Annual Award winner 2005
Jaxter National Songwriters Award: Finalist 2005
Acher Amos Songwriters Award: Finalist 2007
Best Graduating Folio, Bachelor of Design:
Queensland College of Art 2002
Griffith University Scholarship: 1999 Winner
Creative Director, Bebassy | 2018–
Designer and director of a sustainable
fashion label, created and concepted from
scratch, featuring European-certified
non-toxic inks and Heidi’s original artworks.
The collection previewed on the runway at
Melbourne Fashion week and launches 2018.
Creative Director,
The Bird Collective | 2007-2018
For over ten years, Heidi partnered with
Cannes Gold award winning Creative
Director Peter Hibberd (McCann Singapore)
to run this boutique design, multimedia
and advertising studio. Clients included:
SBS Australia, Air Bnb, Surf Lifesaving
Queensland, Rotary Victoria, Western
Surgical Health, Rapid Ascent, Adventure
Types, Trail Run Magazine, Vertical Life
Mag, Paddle Mag, Edge Mag, Tough
Blokes, The Life Institute, OM Australia.
Heidi undertook art direction, writing,
photography, cinematography, branding,
design, illustration and ad campaigns for
events, clients and publishing companies.
Dr Julie Rosengren
Director, The LIFE Institute (Long term client)
Telephone +61 414 737 943 | julie@lifeinstitute.com.au
Peter Hibberd
Creative Director, McCann Singapore (Previous partner)
Telephone +65 9646 6648 | peterjhibberd@gmail.com
Chris Ord
Producer + Writer, Adventure Types (Previously client).
Telephone +61 430 376 621 | chris@adventuretypes.com
AWARDS WORK REFERENCES
Creative Director | Writer | Artist
“I have known Heidi for over 10 years, during
which time Heidi has created all of LIFE’s artwork.
She has a deep understanding of people and can
represent this in her work beautifully. Its intricate
attention to detail, colour and design grabs people’s
attention. Our clients tell us that our artwork is
distinctive, beautiful and highly professional. On a
personal and professional level, Heidi is a delight
to work with in every capacity. She has a gentle style,
a wicked sense of humor, and always gets the
work done quickly and to the highest standard”
— Dr Julie Rosengren
Freelance Art Director | 2002-2018
For 15 years, Heidi has freelanced as an art
director, illustrator and Photographer,
working on global brands from Mastercard
to Dunlop. She has freelanced for McCann
Singapore, De Pasquale, Sense Advertising,
George Patterson Bates + Y&R Melbourne.
Art Director, The Big Issue 2004-2005
Art Director/designer of the Australian
magazine. Redesigned the magazine in
partnership with designer Andrew Hoyne.
The results saw readership double.
Designer, Hoyne Design | 2003-2004
Designer, working on Nike and SKYY Vodka.
Charlesworth Intermedia | 2002-2003
Started a 50,000 unit/month magazine
from scratch, winning awards and tripling
advertising spend.
Event Organiser/PA,
Brisbane Advertising Club | 2000 – 2003
Event + Award show planner. PA to Club
Presidents and Creative Directors

22. Degree in International Business
Degree in International Relations
with a double Masters undertaken
on both degrees (in progress)
Thesis in Crowd-funding and
Investor Motivations
B.AAppliedSocialScience (deferred)
Australian College
of Applied Psychology
Dip. Advertising
Advertising Federation of Australia
Kaplan RG146: Financial Planning
Dip. Project Management
Cert IV: TV Video Production
Cert IV: Carbon Management
Cert IV: Business Management
DNM Strategies:
Conference attendance over 2 years
ICP II Certificate: 6 month Zenith
Optimedia program in Integrated
Communications Planning, inc. 30
hours of contact intensive in Bangkok.
Managing Director, First Planet | 2001 –
Brett worked with First Planet to provide growth services for
many brands, along with management on dozens of large
productions and international tours. Brett is a master of the
spectacle, galvanizing people around an inspiring vision, and
pushing the limits of creativity to produce magic. Based in Hong
Kong, Australia and Indonesia, Brett has overseen Strategic
Branding, Marketing, Copywriting, Below-the-line promotions,
Program/Event Management, Production and Direction
for clients including: Chivas Regal, Heineken, Kent, Grand
Hyatt, HKCEC, Peats Ridge Festival, Spegeltent, Citibank,
Gatecrasher Global Sound System, Fox Studios, Earthdance
Sydney, Pricewater Coopers, The International Advertising
Association + Elmac (Representing 400 Aussie artists.)
Partner/Producer/Strategist: Futurekind | 2017 –
Working with a team, Brett undertook Copywriting,
Brand Development, Production, Strategy and Marketing.
Program Director, Subsonic Music Festival | 2010-2016
Brett oversaw 200+ staff to produce/manage aerial, dance,
laser, light and video mapping shows on 4 stages. He designed
and produced large installations, programmed 550 hours of
performances, and produced web content and press releases.
Snr Development Manager, Triumph Capital | 2014-2015
Brett oversaw International investments for real estate,
resources, agribusiness and TMET throughout APAC. He also
Seb Berry (Previous Partner)
Managing Partner, www.Futurekind.co
Telephone +61 402 082 753 | seb@futurekind.co
Jeff Clements (Client)
Marketing Director, Hemp Foods Australia
Telephone +61 456 987 444
Email: marketing@hempfoods.com.au
Jordan Minos (Client)
Former General Manager, Studybooster
Email: jordenminos@hotmail.com
EDUCATION WORK REFERENCES
Producer | Strategist | Copywriter
“Brett is an absolute dynamo.
Acutely intelligent, values-driven and always
up for a challenge - he is highly engaged
in everything he does. He brings a wealth
of knowledge and experience in areas as
diverse as business mentorship, commercial
development, capital raising and equity
crowd-funding; communications planning
and investment, film and event production;
theatre, music, meditation and spiritual
development; impact and sustainability
research; and not to mention social
and environmental activism.” — Seb Berry
produced Business Plans, undertook Corporate Branding,
webmanagement/contentandProjectManagementsystems.
Project Director, Reverse Osmosis | 2007
Developed a water saving device from concept to patent,
manufacture to market. Included CSIRO industry research,
market analysis, costing, development, 3D animation
and production plans for CSIRO, DEUS, and Pegasus.
Entertainment Business Lecturer, JMC Sydney | 2006
Lectured for the Adv. Diploma of Popular music/Performance
andtheAdv.DiplomaofMusicBusinessManagementcourses.
Strategic Communications Planner,
Zenith Optimedia, Hong Kong | 2002-2003
Brett oversaw planning and strategic branding for the
Largest media and communications agency in The Asia
Pacific Region, working on some of the world’s biggest
clients, including Energizer, AXA, HSBC and Heineken.
Freelance Producer, Hong Kong | 1997
Pre-production/logistics/storyboards for The Media Bank.
Event/Business Development for Planet Time Ltd.
President, Regeneration Culture | 1996
Successfully won a AU$35,000 grant from Sydney Arts
Council to co-produce Professionalising artist portfolios.
Scriptwriter, Channel V | 1994-1995
Worked on A-Z of Rock, Big Bang, and House of Noise

23. THANK YOU FROM
www.hiiiya.com