I delivered this presentation to the Real Estate Institute of New Zealand and the LJ Hooker Property Management group. It covers 10 areas of social media that you could better leverage to build your property mangement brand.

1. DISCOVERING THE STRENGTH
IN SOCIAL MEDIA
TO BUILD YOUR PROPERTY
MANAGEMENT BRAND

6. 10 STRENGTHS

7. ENHANCE BRAND
RECOGNITION THROUGH
TOUCH-POINTS
NUMBER 1

8. BUSINESS OBJECTIVES FOR
SOCIAL MEDIA USE (2016)

9. = BRAND ON THE
RADAR
= RECOGNISABLE AND
REMEMBERED
10 x

10. HOW OFTEN ARE
YOU APPEARING ON
THE NEWSFEED?

11. NOT AS OFTEN AS
YOU MIGHT THINK

12. ORGANIC REACH
2012 2016
16% 6.5%

13. THE ALGORITHM

14. POST FREQUENCY
1 – 2 x each day
3 – 5 x each week
2 – 3 x each day

15. DEFINE YOUR POSITION
IN THE MARKET
NUMBER 2

18. SHARE AND
ADD VALUE
NUMBER 3

20. Your own content
– value add and
engaging
Promotional
content
Curated content
from trusted
sources
30 60 10
GOLDEN CONTENT RATIO

21. DRIVE TRAFFIC TO YOUR
WEBSITE
NUMBER 4

22. SHARE YOUR CONTENT
MORE THAN ONCE

23. REPEAT SOCIAL SHARING CAN
DOUBLE YOUR TRAFFIC

24. A SOCIAL SHARING TIMELINE

25. OFFER SOMETHING
USEFUL AND VALUABLE

28. BUILD AND MAINTAIN
RELATIONSHIPS
NUMBER 5

29. THE BEST RELATIONSHIP
BUILDING PLATFORM FOR
PROFESSIONALS

30. TELL SOMEONE WHY YOU
WANT TO CONNECT

31. CAN YOU ADD VALUE
TO EACH OTHER?

32. GET IN FRONT OF
THEM THROUGH THE
NEWSFEED

33. TAKE IT OFFLINE

34. EMBRACE ONLINE
REVIEWS
NUMBER 6

35. 72%
of consumers say positive
reviews make them trust a
business more
84%
of customers trust online
reviews as much as a
personal recommendation

36. THE GOOD

37. THE BAD

38. THE UGLY

39. THOUGHT
LEADERSHIP
AND A COMPETITIVE EDGE
NUMBER 7

40. CREATE CONTENTWATCH/LISTEN PARTICIPATE
90% 9% 1%

41. SEEN AND HEARDUNSEEN SEEN

42. TOP OF MIND

43. MEASURE TO IMPROVE
KNOWLEDGE
NUMBER 8

44. TARGET MARKET

45. TARGET MARKET

46. HOW YOU COMPARE
AGAINST COMPETITORS

47. HOW YOU COMPARE
AGAINST COMPETITORS

48. WHAT CONTENT WORKS

49. WHAT CONTENT WORKS

50. COMMUNICATE
TEAM CULTURE
NUMBER 9

51. “Organisational culture relates significantly
and positively to customer satisfaction”
European Journal of Work and Organizational Psychology

52. SOCIAL MEDIA
MARKETING
NUMBER 10

53. TARGETING

54. COST

55. MEASURABILITY

56. REACH

57. ENGAGEMENT

58. TAKE ACTION

59. Phillips & Phillips
Digital PR Specialists