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Setting and
Measuring Goals,
Objectives and
Targets
What’s the difference
between a goal,
objective and target?
THE IMPLEMENTATION EXPERTS
GOALS describe the high-level outcomes you intend
to achieve. Goals are typically broad and long
term.
ex. sleep better at night
OBJECTIVES are specific action statements you
need to take to achieve your goals
ex. drink less coffee
TARGETS are quantitative or qualitative data on the
objective (how much, to what degree, by when)
ex. Reduce coffee intake by 50% - from 4 cups per
day to 2 cups per day
Goal
Objective
Target
How can I
measure success?
THE IMPLEMENTATION EXPERTS
All goals, objectives and targets must be supported
by PERFORMANCE MEASURES. Measurement
confirms whether the intended outcome was
achieved.
A performance measure for the sleep/coffee
example could be the number of cups of coffee
drank per day. Data could be collected in an app.
Clearly define and document goals, objectives and
targets for your programs, and consider how
performance against them will be measured using
an implemented and established process.
Specific
Measurable
Achievable
Relevant
Time-bound
Consider
GOALS
THE IMPLEMENTATION EXPERTS
CASCADING GOALS
Set
Performance
Expectations
Review
Performance
Outcomes
SENIOR LEADERSHIP MANAGEMENT PROGRAMS
Set strategic goals Provide direction
and guidance on
how strategic
goals become
tactical objectives
and targets
Develop
objectives and
targets at the
Program level and
performance
measures to track
achievement
Evaluate and
report
performance
against goals,
objectives and
targets using
defined measures
as part of Annual
Management
Review
As part of Management Review, review
performance against all objectives and
targets, using the performance
measures defined to track success
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587.774.9265
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Goals-Targets-Objectives_DEC2022.pdf

  • 2. What’s the difference between a goal, objective and target?
  • 3. THE IMPLEMENTATION EXPERTS GOALS describe the high-level outcomes you intend to achieve. Goals are typically broad and long term. ex. sleep better at night OBJECTIVES are specific action statements you need to take to achieve your goals ex. drink less coffee TARGETS are quantitative or qualitative data on the objective (how much, to what degree, by when) ex. Reduce coffee intake by 50% - from 4 cups per day to 2 cups per day
  • 5. How can I measure success?
  • 6. THE IMPLEMENTATION EXPERTS All goals, objectives and targets must be supported by PERFORMANCE MEASURES. Measurement confirms whether the intended outcome was achieved. A performance measure for the sleep/coffee example could be the number of cups of coffee drank per day. Data could be collected in an app. Clearly define and document goals, objectives and targets for your programs, and consider how performance against them will be measured using an implemented and established process.
  • 8. THE IMPLEMENTATION EXPERTS CASCADING GOALS Set Performance Expectations Review Performance Outcomes SENIOR LEADERSHIP MANAGEMENT PROGRAMS Set strategic goals Provide direction and guidance on how strategic goals become tactical objectives and targets Develop objectives and targets at the Program level and performance measures to track achievement Evaluate and report performance against goals, objectives and targets using defined measures as part of Annual Management Review As part of Management Review, review performance against all objectives and targets, using the performance measures defined to track success